5/31/2018 8:34:55 AM Why digital transformation succeeds. And why it doesn’t. By Tim Hughes Interesting article from IBM on why digital transformation fails and succeeds, it makes no mention of strategy, culture, the people, the...
5/30/2018 2:42:03 PM Why do we even need data roles? By Digital Leadership Associates AI this, Machine Learning that, Data, Data, Data. This article and the associated survey makes for interesting reading. Senior execs are...
5/30/2018 12:00:00 AM How to Transform into a Modern Marketing Department By Tim Hughes One of the things that scares me is the fact that people think that doing the same thing will get different results. The other thing...
5/29/2018 5:20:14 PM How Marketing Can Help Tech Start-Ups Survive By Tim Hughes I showed this to my sales guy and he agreed with me this article is totally confusing and in 2018, actually has some down right bad...
5/29/2018 8:22:37 AM How To Sell Innovation Strategies To Your C-Suite By Tim Hughes The problem so often when looking at digital transformation is there is so much research and little actual facts. Selling Digital...
5/27/2018 12:00:00 AM Digital Transformation Is Critical For Business Development By Tim Hughes This article ask for people to understand that Digital Transformation isn't (just) about systems change but is actually about people,...
5/25/2018 3:35:14 PM Why The Time is Right For a Chief Content Officer (CCO) By Tim Hughes Great article by Mark Ritson in which he puts the case for (as with a number of things) the position of Chief Content Officer. Albert...
5/25/2018 7:43:26 AM How CEOs Can Effectively Navigate Through Change By Tim Hughes Digital Transformation can so easily go wrong, and being in the digital transformation game we only know too well. The problem is that...
5/24/2018 6:51:21 PM Building an Engine for Growth that Funds Itself By Tim Hughes Interesting article by McKinsey that talks about companies with an investor mindset. That is they see an opportunity and then invest in...
5/24/2018 7:46:07 AM 7 Questions the C-suite must Answer to Achieve Digital Transformation By Tim Hughes With so many articles about digital disruption, digital is described as a physical thing. It isn't. You cannot just walk into your...
5/22/2018 5:03:56 PM Can You Mix Business With Pleasure On Social Media? By Tim Hughes Before I start, this isn't a political post, if you want to get into a republican or whatever discussion you are wasting your time. This...
5/22/2018 7:14:56 AM You Probably Need to Rework Your Existing Business Model. Here's How By Tim Hughes Kodak designed the first digital camera, but they were so terrified that this would cannibalise their business that they hid it in a...
5/21/2018 3:34:11 PM How to listen. A skill that's sadly gone missing on social media By Peter Springett This brilliant little article leapt of the page the moment I set eyes on the first paragraph. How many of us really learn how listen at...
5/21/2018 8:14:39 AM 4 Ways Employees Shape Corporate Conversation Through Social Media Marketing By Tim Hughes Interesting article about Employee Advocacy and it certainly is right that you can do all of those things, expect you won'y get that by...
5/19/2018 5:48:31 AM How Marketers Must Adapt to the New Era of Customer Engagement, and Measure Success By Tim Hughes Regardless of the statistics we all know we don't ring up and get brochures anymore, we go online and research. This usually means we...
5/18/2018 8:22:50 AM The Ultimate Guide To B2B Influencer Marketing By Tim Hughes A large accounting software company, well it was actually their PR agency contacted me and they want a call about how to work together,...