Anybody watching recent research will know that this article will come as no surprise.  Why?

Because we all buy like this.  We...

Having had time to review the recent data points from April 2019 via 'Data Reportal' (link below) it seems that web growth, internet...

In the early days of eCommerce (well, I have been around a bit) I recall meeting after meeting with several well-known retail companies...

We often mention and refer to the term 'Change Maker' within companies. More often than not these are the 'go to' people that the board...

Alphabet shares fell about 7% after Google’s parent company reported revenue that fell below analyst estimates for its first-quarter...

Have to tried the latest voice message feature on LinkedIn yet?

Recently I've been experimenting with sending a few of my 'new'...

So often I've seen Marketing planning being either last years plans with a couple of things "dialed up" or "dial down" or a list of...

I was just reading an article on Forbes website (link below) that highlights (what they say) the Top 7 key trends for digital...

Having operated in what I thought was every possible channel of marketing for sometime, you would think I've seen everything there is to...

Interesting article but they missed out the number one that will and is changing the world.

If you look at the Hootsuite / We are Social...

We see this conversation time after time, we go and see a client and they said

Client: We purchased the XYZ technology

Us: Fantastic, and...

Unless you've been digital dinosaur, you'll know there's been a retail revolution taking place over the last few years. It's been...

I spotted a post from a sales conference on Twitter this week that stated the number one issue for sales people is pipeline and certainly...

When I read this article, offering four tips for cold calling success, it reminded me of the Today program on Radio 4. Every day they...

A lot has been written about Influencer Marketing and most people see Influencer Marketing as B2C initiative, but for the B2B Marketer...

Without a doubt the (advertising) industry is in meltdown, as they struggle to adjust from old school 'push/intrusive' advertising models...

As we  all know your company’s audiences have a lot more access, insights, and opinions on your brand in a 'social network' driven...

We found this really interesting piece from the guys at EY & Unilever (link below), it provides great insights into the human drivers...

Digital has changed the world, it has become a great leveler.

Now, anybody, regardless of time or location can go online and look up your...

Just spotted this article on LinkedIn and we are being asked about this a lot.

The key seems to be from IP to talent, how can...

At some point in our lives we all utilise the services of a law firm, be that for buying/selling a house, getting divorced, dealing with...

At no time in the history of the Internet has it been easier and with a relatively low cost to generate sales opportunities.

You don’t...

I was involved in a recent 'Gartner' seminar, the event was focused on emerging trends that all businesses need to be aware of as follows;

One of my irritations on the web, maybe yours as well (I have a few, sorry) is that of gated content, or in plain language 'give us all...

We are seeing two issues with digital transformation:-

1. How do you measure it?

2. It's seems to be a black hole in which you throw money...

Do you get stressed about creating & posting content?

It can sometimes feel like you are obliged to ‘put something out’.

Whilst it’s a...

Serendipity rarely seems to happen in sales, when it does it seems like magic.

A friend (at the match) was telling me about a huge sales...

Do you work in a company where it feels like your still operating in a silo? 

I’ve worked in quite a few where product, sales &...

I was watching the 'Return of Mary Poppins' with a few small humans over the Easter weekend, if you get chance go and see it.

One of the...

"This is the year that Generation Z becomes the biggest consumer cohort globally, displacing millennials as a top obsession for investors...

I've just been asked to attend a "major marketing tech companies" conference for free, the tickets are £1,400 each if you pay list price....

Can you believe it?  Well we can.  Here is a pro-email marketing article, where they analyzed 12 million outreach emails....

I was listening to a presentation from Brian Solis yesterday and he talked about some research that he had undertaken.  Now, let's...

Hot on the heels of the recent announcement from international retailer 'Lush Cosmetics' who are abandoning Social Media in light of...

So many LinkedIn profiles were set up as CVs to support a job hunt you had sometime in your life.  It's obvious when you were job...

Sorry to raise the GDPR subject again (it's getting like the Brexit story) but as marketeers we need to take a look at how effective...

“Can your Social strategy help our company get new customers?”

{me} Fair enough question, but ‘what’s wrong with the ones you already have’?

My team and I, were recently talking about the worst sales managers we had come across.  There was common theme that bad managers...

"Many companies’ senior leaders and board of directors believe a company can buy digital technology, implement it and get the benefit of...

95% of people between 18-34 are likely to follow a brand’s social media account. So, while people used to turn to Google to shop online,...

Advertising is Dead', or certainly in need of some emergency life-support, Digital Has Already Disrupted Advertising and now the

Not too many years ago it seemed that brands and businesses could 'interrupt' what we were watching and what we were reading via that...

Financial Services is a highly regulated market, it got a lot tighter after the financial crash of 2007. 

Lots of compliance rules...

I’m what’s known as an ‘enthusiastic’ Golfer.

However, after many years & tons of lessons, a few great mentors and coaches I’ve...

I've seen so many sales and marketing teams struggle with the legacy prospecting methods of the past.

We can argue if sales has or hasn't...

Sharni-Marie Barney interviews the CEO of Digital Leadership Associates social-experts.net Tim Hughes https://twitter.com/Timothy_Hughes...

We are all told to "sell value" but what does it mean?  It certainly isn't new.  I was in a meeting with a CEO of a training...

There was time, before mobile phones and email and the internet, where I used to write letters.  Hand write them!  That was...

No, I’m not related to that guy out of ‘New Order’

Well, at least I don’t think I am, but we are from the same neck of the woods - so to...

I’ve known Tim Hughes  for some 5 years, we presented at a similar CMO event.

We talked about how social media is growing from just a...

I've just read that Lush Cosmetics have decided to stop using social media.

It's a problem that many brands face.  We are so locked...

In my experience most people who have highly successful careers (and end up in the C-Suite) are those that have done what others are...

Over the last 3 years we have been in business we have seen the importance of a clear strategy and a clear process as part of any social...

How often do we just scroll past copy/video on Social Media that immediately feels like an advert dressed up as something else? 

Is...

Are you on LinkedIn because of FOMO?

LinkedIn has so many amazing features & functions to help you stand out from the crowd....

Brands are obsessed with using influencers so much it’s now dominating conversations over programmatic. - this is recent feedback from a...

There are 3 reasons (probably more) that the stuff you and your team churn out under the guise of 'content' isn’t working, its probably...

If you take the time to really understand the value of social networks, and how we help weaponise companies, leadership teams and...

Last year it was all about 'Bitcoin', Blockchain, GDPR and other key buzzwords, people everywhere seemed 'addicted' to the latest buzzword.

We see people creating a lot of content, telling us how great their company is, that they are at this conference and that award ceremony....

Social Commerce is on the rise, and as a result it will continue to devalue your SEO and website efforts.

The rise of ‘Social Commerce’...

Advance apologies for those people earning a living out the subject matter (SEO) in this article, I still believe you are part of the...

I was having a discussion this week with someone about recognizing how we have all built a personal brand & how it relates to how we...

The most frustrating phrase we hear from someone we don’t know is ‘trust me’. Trust is something you earn, it takes time effort...

I’m not religious, but I am spiritual and I do have a deep respect for all faiths.

So as we draw closer Easter, I thought  it worth...

We read so much about digital transformation, how it's changing the world, but is it?

Digital Transformation, to me, seem to be a...

At a meeting this week there was a discussion about the future of sales.  The organisation that we were talking to had done some...

To be successful in the digital era, sales and marketers need to adopt the best new practices and refine existing approaches. 

In...

Interesting report that states that your biggest competitor is do nothing.

The report makes two recommendations

1.  The report...

There is a myth we often hear out there that social selling means you never meet a person face-to-face.  Really?

We often hear people...

One of the ways that the world had changed is the CV.  Now don't be confused with the title, thinking that LinkedIn is now your CV....