4/30/2019 3:44:18 PM How B2B Companies must Deal with Younger Online Buyers By Tim Hughes Anybody watching recent research will know that this article will come as no surprise. Why? Because we all buy like this. We all go...
4/30/2019 1:38:43 PM My Prospects Don't Do Social Media? By Stephen Sumner Having had time to review the recent data points from April 2019 via 'Data Reportal' (link below) it seems that web growth, internet...
4/30/2019 9:37:27 AM 'Social Commerce' Is It for B2B?. By Stephen Sumner In the early days of eCommerce (well, I have been around a bit) I recall meeting after meeting with several well-known retail companies...
4/30/2019 7:56:23 AM 'Change Makers', Who Are They? By Stephen Sumner We often mention and refer to the term 'Change Maker' within companies. More often than not these are the 'go to' people that the board...
4/30/2019 12:00:00 AM Just How Relevant Is Paid Media Today? By Stephen Sumner Alphabet shares fell about 7% after Google’s parent company reported revenue that fell below analyst estimates for its first-quarter...
4/29/2019 11:34:06 AM Voice Messages On LinkedIn, Useful or Just Downright Freaky? By Stephen Sumner Have to tried the latest voice message feature on LinkedIn yet? Recently I've been experimenting with sending a few of my 'new'...
4/29/2019 10:02:10 AM What Every Digital Marketer Needs To Know About Strategic Planning By Tim Hughes So often I've seen Marketing planning being either last years plans with a couple of things "dialed up" or "dial down" or a list of...
4/29/2019 12:00:00 AM Financial Services, its all about them, NOT you? By Stephen Sumner I was just reading an article on Forbes website (link below) that highlights (what they say) the Top 7 key trends for digital...
4/29/2019 12:00:00 AM Marketing Isn't What It Was, You Now Gotta Be a Technical Sage As Well! By Stephen Sumner Having operated in what I thought was every possible channel of marketing for sometime, you would think I've seen everything there is to...
4/28/2019 5:52:24 PM Top Six Digital Transformation Trends for 2019 By Tim Hughes Interesting article but they missed out the number one that will and is changing the world. If you look at the Hootsuite / We are Social...
4/27/2019 8:41:02 PM You Need More Than Technology to Solve Your Sales Problems By Tim Hughes We see this conversation time after time, we go and see a client and they said Client: We purchased the XYZ technology Us: Fantastic, and...
4/27/2019 2:50:54 PM What do bricks-and-clicks retailers have in common with social selling? By Digital Leadership Associates Unless you've been digital dinosaur, you'll know there's been a retail revolution taking place over the last few years. It's been...
4/26/2019 10:29:48 AM What to Do When Your Sales Plan Is at Risk By Tim Hughes I spotted a post from a sales conference on Twitter this week that stated the number one issue for sales people is pipeline and certainly...
4/25/2019 2:35:31 PM Today's tip isn't "Cold Caller" in the 4:45 at Kempton By Digital Leadership Associates When I read this article, offering four tips for cold calling success, it reminded me of the Today program on Radio 4. Every day they...
4/25/2019 8:05:02 AM 2019 will be the year Influencer Marketing Shifts from Who to How By Tim Hughes A lot has been written about Influencer Marketing and most people see Influencer Marketing as B2C initiative, but for the B2B Marketer...
4/25/2019 12:00:00 AM Advertising Fraud is Rife, but you keep spending - WHY? By Stephen Sumner Without a doubt the (advertising) industry is in meltdown, as they struggle to adjust from old school 'push/intrusive' advertising models...