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‘Pipeline Inertia’: The Silent Killer of B2B Brands
I've written before about how B2B (Business to Business) sales and marketing is like the cartoon character Wile E. Coyote. You...
How COVID-19 Created a New Kind of B2B Consumer in Just 90 Days
I've written before about how B2B (Business to Business) sales and marketing is like the cartoon character Wile E. Coyote. You...
Less Is More: Dealing With 2020's Marketing Budget Challenges
Spoiler alert!
If you don't want to know what the Gartner Spend summary says and you want to read it for yourself, don't read on.
For...
B2B Virtual Events: 12 Ways to Ensure Impact and Drive Top Line Growth
In my last corporate role, I would always have people asking me "can we have an event?"
And I would ask "why?"
The reasons for having an...
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