Modern B2B selling is brutal. Sales cycles stretch endlessly, consensus is rare, and with 6 to 10 stakeholders involved in the average...

As more organizations roll out Azpertilo, we’re getting incredible feedback straight from the trenches. But one piece of insight keeps...

If you listen to the prevailing tech narrative today, you would think B2B sales was already completely automated. We hear endless talk...

For the last five years, every single Friday at 14:00 UK time, our team at Azpertilo goes live with The Digital Download. 260+ episodes...

As more and more organizations buy and roll out Azpertilo, we're getting fantastic real-world feedback straight from the trenches. And...

When my parents retired, they decided to buy a sixth of a farmhouse near Saint-Quay-Portrieux, a charming little seaside resort in...

My family has never been what you’d call "athletic." Or "sports-literate." Or remotely aware of major international tournaments.Case in...

In a recent piece, MarTech analyst Scott Brinker posed a question that hit the nail on the head: "Could you have AI sales agents that...

We had a Marketing Manager who was talented, but she had a glaring flaw. Every single Monday, she’d march into the office brimming with a...

Last week, I wrote a blog post called “Why We Didn't Create an AI Tool to Automate Your Outbound Prospecting.” In it, I talked about why...

Most marketing leaders are throwing money at AI tools right now. Very few actually understand why an LLM recommends one brand and...

Recently, the definition of trust in commercial relationships has shifted from purely relational to fundamentally evidential. While...

Most B2B tech was built to help sellers sell, which usually means spamming inboxes and blasting out robotic phone calls. We threw that...

When people hear my name, they usually associate it with modern sales strategy, modern leadership, and Social Selling, the subject of my...

Picture this: It was many years ago, well before the internet lived in our pockets, and I was in my carefree twenties. A friend and I...

Back in the 1970s, my parents decided to buy their very first brand-new car: a lime green, ex-demonstrator Renault 6. At the time,...