If you went back to July 22nd, 2016, you would have met someone who was deeply uncomfortable on video. Stepping behind the mic wasn't...

When I started in social media some 17 years ago, people saw it as a fad. They told me it would be over by Christmas. I was insistent:...

I was reading an article the other week about digital asset management (DAM) technology. A place where you store your content. The...

I recently hit an unwelcome milestone in adulthood: having to pay for my own Spotify. For the last decade, my mobile provider, Vodafone,...

I’ve mentioned before that my dad worked for the BBC, a job that eventually brought our family to the Midlands when he transferred to the...

I recently came across a LinkedIn post where a Sales Leader banned account executives from doing product demos on discovery calls. It...

Here are the ten business books that have shaped my thinking most recently, a mix of bold ideas, sharp insights, and a few genuine...

Generic AI prompts are a dead end for your company. If your entire AI strategy relies on employees typing queries into ChatGPT, you have...

A few years back, the team at Rentokil told us about a vendor who pitched them an "immaculate conception" sales tool, promising leads...

Almost every business is using AI today. Yet almost none of them are actually getting results. According to research from HubSpot, who...

I remembered the other day a trip to Phuket. It’s an island off Thailand, and after standardizing ourselves in Bangkok, the plan for...

I’ve mentioned before that my mother is an absolute force of nature when it comes to event planning, particularly if there’s a charitable...

"We turned it on Monday morning... and nothing happened."Years ago, we visited Rentokil just after they’d invested in a shiny new sales...

We’ve had an accountant in the professional services space using Azpertilo every single day. He’s a bit of an outlier compared to our...

One of the biggest fallacies in sales and marketing today is the idea that every go-to-market (GTM) action is the same. It’s treated as...

What if your sales team could consistently book 6 high-value meetings a week without burning out? On a recent episode of our podcast, The...