The Chief Financial Officer is running your strategy. If you haven't felt that shift yet, you will during this planning cycle. CFO...

In traditional SEO, marketers locked white papers behind landing pages and shared the exact same corporate post across 500 employee...

Back in the 1990s, long before the tragic 2004 tsunami, I took a two-week trip to Sri Lanka. The itinerary was standard enough: one week...

First off, if you lost a loved one during COVID, I want to say how truly sorry I am. Before I dive in, a quick qualifier: everything I’m...

What happens when two generations of sonically obsessed musicians sit down in a room together? I recently had the opportunity to attend a...

Here is the cold, hard truth about modern B2B buying: 94% of buyers have already ranked their top vendors before they even speak to your...

Last week I interviewed Dr. Kelly Monahan about her book “Reclaim the Plot: How Leaders Rewrite the Story When AI Rewrites Work”, you can...

If you went back to July 22nd, 2016, you would have met someone who was deeply uncomfortable on video. Stepping behind the mic wasn't...

When I started in social media some 17 years ago, people saw it as a fad. They told me it would be over by Christmas. I was insistent:...

I was reading an article the other week about digital asset management (DAM) technology. A place where you store your content. The...

I recently hit an unwelcome milestone in adulthood: having to pay for my own Spotify. For the last decade, my mobile provider, Vodafone,...

I’ve mentioned before that my dad worked for the BBC, a job that eventually brought our family to the Midlands when he transferred to the...

I recently came across a LinkedIn post where a Sales Leader banned account executives from doing product demos on discovery calls. It...

Here are the ten business books that have shaped my thinking most recently, a mix of bold ideas, sharp insights, and a few genuine...

Generic AI prompts are a dead end for your company. If your entire AI strategy relies on employees typing queries into ChatGPT, you have...

A few years back, the team at Rentokil told us about a vendor who pitched them an "immaculate conception" sales tool, promising leads...