We’ve just wasted the last 8 years on social media
We’ve just wasted the last 8 years on social media
That’s what the CEO said to me.
“What do you mean?” I said.
He replied, “after reading...
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My sales messages are not landing, what can I do?
This is one of the issues pretty much all companies are impacted by.
Their sales messages are not landing.
You might try cold calling, even...
While every company uses social media, not every company has a strategic social selling program
I was reading the weekly email from Cameron Brain at Everyone social and he mentioned.
“Every company has a social media management...
You do realise that spam written by ChatGPT is still spam? - A t**d is still a *ur* however much you polish it
You do realise that spam written by ChatGPT is still spam?
The other day I spotted somebody who had created a whole process where they...
My gut says I need to be on LinkedIn, but I have no idea why or how - so what should you do?
We often see people posting on LinkedIn and I do wonder what they get are getting out of it.
Like a lot of people we've seen the post of...
Can you sell cars with social selling?
Can social selling sell cars?
A dealer principal quoted this the other day
"Social selling works wonderfully for me.
It's fun and...
How cold calling became an act of self harm
I'm not against cold calling, you can carry on if you want.
In the past we travelled around on horses and carts, then the car was invented...
70% of the buying journey is spent conducting research by buyers within the dark funnel
In this 6sense's 2023 B2B Buyer Report. It's a must-read for B2B marketers.One of the key insights from the report is
The 70% of the...
Some advice for pushy sales reps on how to close deals faster
In this article, it gives advice to close deals faster. I have to admit it's all a little old fashioned and offers the same old, same old...
Layoffs are a symptom of poor sales and marketing
layoffs are a symptom of poor sales and marketing
Ok I’ve said it. Sorry, not sorry.
It stands to reason, if you are not selling...
There are on average 100 stakeholders in each one of our sales, how do we get account coverage?
There are on average 100 stakeholders in each one of our sales
That is what our I was told by a supply chain software company who is...
Digitized sales outperform their peers in every significant sales conversion category according to Boston Consulting Group (BCG)
In this article by the Boston Consulting Group (BCG) they states that
“digitized sales and marketing processes outperform their...
The role of online reputation for C-Suite success
This recent Forbes article looks at the importance of the C-Suite to have a position online.
If you think about it, your buyers, your...
How to effectively implement GenAI across your sales processes
There is some recent research from SBI who say
"In their CEO surveys, SBI found that as many as 94% wanted to integrate generative AI into...
When do B2B buyers contact vendors?
The other day, somebody contacted me saying they want to buy our social selling training and coaching. It happens to all of the...
Why the last thing you want is a post to go viral on Linkedin
I see people posting about the need for virality on Linkedin.
Often I get asked, how to we get a post to go viral.
And my answer is why?
Why if you wait for the first meeting to build rapport, you're already behind the competition
The art of “rapport building” is being discussed in sales circles. Both Gong and “sales gurus” are talking about it.
Rapport is the...
You're posting on LinkedIn, but how much revenue does that create?
I see lots of people posting on LinkedIn, but I do wonder what they achieve?
Afterall, if you're spending time out of your day posting,...
What’s the formula for winning quicker, bigger deals?
It's a question we get asked a lot
“What’s the formula for winning quicker, bigger deals?”
And if you are reading this article, clearly the...
$2 Trillion Wasted: Boston Consulting Group report B2B companies waste $2 trillion every year due to wasteful, old-school sales & marketing approaches
In this report from Boston Consulting Group (BCG) they talk about B2B companies wasting $2 Trillion on old school sales and marketing...
When a buyer gets 70% through the buyer's journey, they have made up their mind and nothing is going to change it. Here's why
There is a fascinating piece of research from 6sense, you can get here and this article is written by Barb Mosher Zinck which looks are...
Teens and how they will use social media in 2024
I was at a dinner party the other week, I was the only Gen X person there, the other people there were baby boomers and one of them said “
CMOs, please note, CFOs and CEOs are increasingly stepping in, to re-examine the efficacy of marketing spending in driving real business outcomes
In this article by Augustine Fou he says
“CMOs, please note that CFOs and CEOs are increasingly stepping in, to re-examine the...
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