We’ve just wasted the last 8 years on social media That’s what the CEO said to me. “What do you mean?” I said. He replied, “after reading...
This is one of the issues pretty much all companies are impacted by. Their sales messages are not landing. You might try cold calling,...
I was reading the weekly email from Cameron Brain at Everyone social and he mentioned. “Every company has a social media management...
You do realise that spam written by ChatGPT is still spam? The other day I spotted somebody who had created a whole process where they...
We often see people posting on LinkedIn and I do wonder what they get are getting out of it. Like a lot of people we've seen the post of...
Can social selling sell cars? A dealer principal quoted this the other day "Social selling works wonderfully for me. It's fun and...
I'm not against cold calling, you can carry on if you want. In the past we travelled around on horses and carts, then the car was...
In this 6sense's 2023 B2B Buyer Report. It's a must-read for B2B marketers.One of the key insights from the report is The 70% of the...
In this article, it gives advice to close deals faster. I have to admit it's all a little old fashioned and offers the same old, same old...
layoffs are a symptom of poor sales and marketing Ok I’ve said it. Sorry, not sorry. It stands to reason, if you are not selling enough...
There are on average 100 stakeholders in each one of our sales That is what our I was told by a supply chain software company who is a...
In this article by the Boston Consulting Group (BCG) they states that “digitized sales and marketing processes outperform their peers in...
This recent Forbes article looks at the importance of the C-Suite to have a position online. If you think about it, your buyers, your...
There is some recent research from SBI who say "In their CEO surveys, SBI found that as many as 94% wanted to integrate generative AI...
The other day, somebody contacted me saying they want to buy our social selling training and coaching. It happens to all of the team...
I see people posting about the need for virality on Linkedin. Often I get asked, how to we get a post to go viral. And my answer is why?...