8/31/2022 7:45:34 AM Don't be scared of conversations on LinkedIn? By Tim Hughes Let's assume we work in an office together, we work for the same company or it could be a shared office. Say I was in the kitchen making...
8/30/2022 8:01:01 AM Three tricks spammers use on LinkedIn By Tim Hughes With pipeline being low, many a sales leader will have announced at sales meeting, “we all need to get social”. The problem being that,...
8/29/2022 4:34:05 AM Our team of passionate <name of company> experts are ready to work with your organization By Tim Hughes I spotted this on a website today. and it said "Our team of passionate experts are ready to work with your organization." The problem...
8/26/2022 4:39:00 AM Why content creators are selling B2C and not B2B ... By Tim Hughes At one of the training session we run internally, the subject of "content creators" and the "creator economy" was raised. In this...
8/25/2022 10:19:39 AM Is Social Media Heading In the Same Direction As The Smartphone? By Stephen Sumner As the 'Smartphone' became the ubiquitous device for billions around the world people were making choices based on affordability, ease of...
8/25/2022 4:47:43 AM Social media is great for traction, reach, and views ... but where's my pipeline? By Tim Hughes Have you ever been sitting in one of those marketing meetings, when as a business leader you cannot seem to get to the bottom of what it...
8/24/2022 4:44:01 AM The industry standard social selling qualification By Tim Hughes Over the last 7 years, DLA Ignite has been transforming organizations with social media, we have now seen an inflection point. It wasn't...
8/23/2022 8:42:16 PM The Key Ingredient in Successful Social Selling By Tracy Borreson There's a lot of information you can find online about social selling. But MOST people who implement a "social selling" program will be...
8/23/2022 4:38:59 AM How the world of business is splitting between analog, fake digital and digital By Tim Hughes Had a number of people contact recently and it's interesting to see how business is shaking up, faster and faster between analog and...
8/22/2022 11:35:32 AM Questions from the client base #9: “What if we train our people in Social Selling, they become ‘famous’ and are poached by a competitor?”. By Digital Leadership Associates "An employer once said, "What if I train my people and they leave?" I say, what if you don't train them... and they stay..." -- Evan...
8/22/2022 11:23:06 AM How to create the Digital centre of your sector, and why its important. By Digital Leadership Associates "Where is the Digital centre of your industry? If it doesn’t exist, claim it..!" Last week I put out a short post about this very subject...
8/22/2022 4:40:19 AM Feels so good to be back at conferences ! - But are you really generating leads and meetings? By Tim Hughes I've stood on many an exhibition stand and my LinkedIn timeline now seems to be full of people at exhibitions, saying "it's great to be...
8/19/2022 8:07:03 AM The Holy Grail For Any Business Is Growth In ARR, But What Is It And How Do You 'Grow' It? By Stephen Sumner Spoilt for choice is what we are! I'm talking about the surge in growth around streaming networks from Netflix, Amazon Prime, BritBox,...
8/19/2022 6:56:10 AM Why Google Are Saying "You Need To Stop Writing For Search Engines". By Stephen Sumner In it's latest series of updates Google seem to have gone back to it's, and the early webs roots. The most recent changes are suggesting...
8/19/2022 4:51:34 AM Looking for a business case for social selling? Here's a Board presentation By Tim Hughes Any of us who have been in sales and won business will know that the prospect will complete a business case and a presentation to the...
8/18/2022 4:30:18 AM How this company is faking its marketing results ... Is your company scamming its marketing results as well? By Tim Hughes I was talking to friend today and they relayed a conversation they had with a senior marketer and I have to be honest, it scared me. ...