Let's assume we work in an office together, we work for the same company or it could be a shared office.  Say I was in the kitchen...

With pipeline being low, many a sales leader will have announced at sales meeting, “we all need to get social”. The problem being that,...

I spotted this on a website today.

and it said

"Our team of passionate  experts are ready to work with your organization."

The...

At one of the training session we run internally, the subject of "content creators" and the "creator economy" was raised. 

In this...

As the 'Smartphone' became the ubiquitous device for billions around the world people were making choices based on affordability, ease of...

Have you ever been sitting in one of those marketing meetings, when as a business leader you cannot seem to get to the bottom of what it...

Over the last 7 years, DLA Ignite has been transforming organizations with social media, we have now seen an inflection point.  It...

There's a lot of information you can find online about social selling. But MOST people who implement a "social selling" program will be...

Had a number of people contact recently and it's interesting to see how business is shaking up, faster and faster between analog and 

This is a question we are often asked by Senior Leaders who are worried about their people showcasing their talent, experience,...

"Where is the Digital centre of your industry? If it doesn’t exist, claim it..!"

Last week I put out a short post about this very...

I've stood on many an exhibition stand and my LinkedIn timeline now seems to be full of people at exhibitions, saying "it's great to be...

Spoilt for choice is what we are!

I'm talking about the surge in growth around streaming networks from Netflix, Amazon Prime, BritBox, and...

In it's latest series of updates Google seem to have gone back to it's, and the early webs roots.

The most recent changes are suggesting...

Any of us who have been in sales and won business will know that the prospect will complete a business case and a presentation to the Board

I was talking to friend today and they relayed a conversation they had with a senior marketer and I have to be honest, it scared me....

I've just got off the phone from a senior executive in a global company were we were talking about "retention", "diversity", "inclusion",...

We all have different relationships with "networking".

Many people see it as a "sales-only" activity. As in, it's only something you do if...

Over the last 2 years as Covid 19 spread across the world, business buyers have moved onto social media.

In Simon Kemp's research, here,...

Social selling is top of mind for most businesses today, we have all read articles about social selling and the transformation taking...

When I was working in corporate sales, everything we talked about came back to "meaningful interactions". But, when it comes to...

Think about it.

"Are you building the future of sales and marketing - through the tools, techniques, and...

People have been talking about digital transformation for years and years.  To be honest, for me, I'm a little bit fatigued with the...

Grab a pen and paper or your iPad and jot down the types of content there are.

Blogs, like this.  Short form and long form written...

Always interesting in articles about what should be "new" in Marketing and this one from McKinsey was of interest to me, after all, are...

We are all told that stories are the best way to explain things, so here are 3 stories that explain social selling, which is...

Once again the old guard are telling their founders to "plan for the worst".

Yesterday, "Masayoshi Son, founder and chief executive of 

Imagine this.

You are at a conference and there are a drinks event that evening where all the people from the conference are invited.  

As we hit a down turn, as a business we need to focus in the areas that are most efficient and effective.

So drop the legacy sales methods...

This is my favorite definition of insanity; "doing the same thing over and over and expecting a different result".

Yet companies are doing...

A salesperson I know came to me and asked 

"I have this list of competitive target accounts, how on earth am I supposed to sell...

I've written a number of articles about CEOs being on social media and over time the number has crept up.

In fact, if your CEO is not...

Had a conversation with a CMO this week and it's exactly what she said to us

"What we want, is the stuff we're doing, to start working."

In...

In this research from SBI Growth they surveyed 150 CEOs about an up and coming recession and they made these findings.

Key is that "CEOs...

I read this week a post on LinkedIn begging that as we move into a recession that people don't cut their visibility budget. 

This...

We just finished series 4 of Stranger Things last night, the amazing show where there is an alternative ‘here’, the same buildings and...

“Spend less time on finance, spend less time in conference rooms, less time on PowerPoint and more time just trying to make your product...

We are all consumers of someone else's business, every day we make an unconscious bias in our decision to shop with one company/brand...

When you put your website together one of the key things all companies are required to do is to 'optimise' them for SEO, we all know that...

According to the MIT Sloan Management Review, companies that have embraced digital transformation are 26% more profitable than their...

That's a bit of a hard ask, when you read that title

"Why live streaming will give you a competitive advantage and allow you to take...

Yesterday, my business partner, here at DLA Ignite, Adam Graywrote about our trip to Silicon Valley in 2019, he talked about the...