Working with a CEO of a business recently he said 

"We've tried all kinds of social initiatives, but this feels different"

Like many...

I was (and still am) a HUGE Stephen King fan.

Like him or not he has done an awful lot for pop culture and the sheer volume of work the...

It was Grady Booch the American software engineer who said

"a fool with a tool is still a fool"

This week I was on a LinkedIn webinar, of...

The number one issue I hear from sales leaders "keeps them awake at night" is the need for talent.

• Finding it
• Keeping it
• Keeping a balance...

How many times have you heard this if you are in sales?

"What do you mean, you have no relationships in that account?"

The same if you are...

As a key part of my 'Leverage & Build’ Strategy process I run a number of different workshops - mainly online these days.

If you have...

In my opinion far too many companies spend too much time trying to 'revive the dead' instead of 'giving birth' to new opportunities -...

On balance I'm a solutions orientated guy, so I try to not just provide stories based on my bias but also to help stimulate the retail...

I was running a session with a clients team last week, a module focussed building sector influence on Social Media.

Its built around how...

Adam Gray DLA Ignite 7 years ago, in that time we have implemented client after client, we have case study after case study.  

If you haven't heard the news but Cognizant have rebranded and they have turned their strap link to 

Intuition engineered™

Why?

"

Adam Gray and I started DLA Ignite 7 years ago, in that time we have implemented client after client, we have case study after case...

If you haven't seen the news cyclist Matej Mohoric won a cycling race called the Milan-San Remo. 

So what?  He did...

Yesterday Danielle Guzman, made a comment on one of my posts, as follows

It provided advice to just about every business out there right now.

Let us take a peek back into the mists of time at the early web.

Remember Netscape (yep I’m old enough to).

Then MSM, wow you could...

Yes, according to Marketing profs

You can get access to the report here.

The report is pretty damning as to the current state of

Last week I posted a blog about the importance of social when recruiting and retaining employees and Eric Doyle from Cux Consulting made...

I often see posts and adverts for "hints and tips" or "masterclass" training, and as you would expect it's positioned as being the...

The parallels between sport and business have been well documented over the years.

Training, setting goals, teamwork, determination, focus...

Customer acquisition is something every business continues to do, it doesn’t matter if your in B2B/B2C or D2C.

What varies of course is...

Without doubt 'Social Media' has been a huge blessing for Movies and TV Shows, we can't help but share our passion, dilemmas, and...

"OPEN TO WORK" 

is the uncomfortable badge that became highly visible on LinkedIn as a result of the pandemic.

From the boardroom to...

On a call with a sales leader last week and she said to me

"I need more salespeople having conversations with prospects"

Being a sales...

As we come out of the "Covid Years", I think many of us were expecting things would go back to the ways things were back in 2019.

In this article by Boston Consulting Group (BCG), called, "The Rise of the Digital Incumbent" they say

"Legacy companies with...

We often come across clever, rational people blocking a companies move to digital.

Eric Doyle of our partner, Crux, covers it beautifully...

In this Forbesarticle by Brian Solis, now of Salesforce, he mentions the research statistic that

76% 𝘰𝘧 𝘸𝘰𝘳𝘬𝘦𝘳𝘴 𝘥𝘰 𝘯𝘰𝘵...

I get it.

It’s shiny and new. You're like a kid with a brand new toy.

But WOAH there Nelly.

Before you head off into the Linkedin wilderness...

This is what a sales leader said to me last week

"We sell in an ABM (Account-based marketing) context, can social selling help us?"

He then...

Last week I wrote a blog on LinkedIn entitled 

How can a job candidate get a 3 dimensional feel for your culture and values?

And

This very much depends on what you need from this and what are the required results. 

This sounds like a squirmy answer, let me explain…

A sales leader said to me the other day

"We hired three people and they sold nothing, that cost our business a lot of money"

The...

From the minute we wake up, to the minute we go to sleep.

We are bombarded by advertising. From the screens we interact with (smartphones,...

There's a famous quote 

"There are always two parties; the establishment and the movement." - Ralph Waldo Emerson

I apologize to...

In this article by SBI Research they talk about what a sales leader needs to do to be successful.

There start by saying

"Faced with...

When I worked in the corporate world, I worked for an on premise company, that was transitioning to cloud.  The transition...

This is a great article about using employee advocacy.

It describes employee advocacy as

"Employee advocacy is where individual workers...

Conference rooms, I've sat in many a conference room and I'm sure you have.

Small ones, big ones, ones where the equipment never worked...

Tech giants have come under increased pressure to clean up their platforms in recent months amid concerns about harmful material, fake...

We have 2 key business transforming generations that are already impacting the workplace.

One of them (Millennial) are already here, and...

Would you buy a car direct from the manufacturer rather than going to the retailer?

It's no secret that many brands are looking to nurture...

Today Nick Raeburn made the following comment on one of my posts

The question was about 

The drive for new talent - how can you get...

Hi, thanks for subscribing and welcome to edition 2 of Never in a Month of THUNKdays!

This is a deep dive inside and around everything...

This is the first edition and introduction to 'Never in a month of THUNKdays! as it says on the tin, a deep dive inside and around...

We work with a lot of people who realise their commercial world has changed and they need to become skilled at Social Selling &...

Had a conversation with a CEO this week and she said

"To be honest, the business does not seem to go anywhere, we always do the same...

There is a very large CRM vendor, who I'm sure have told their staff to put something on social about their change of role.

Often...

I've just read a Linkedinblog that states that the return on cold calling is about 2%.

Which is a 98% failure rate.  You call 100...

Have you seen the switch?  The changes take place in the way we all buy?

We all do it.  If we want to buy something we reach for...

Art and business

Two to terms that are mutually exclusive wouldn't you say?

Not in todays world they aren't.

Did you start out as a kid...

Was on a call this week, with two leaders in business, a CEO and a head of people / chief human resource officer (CHRO).  They were...

I don't know about you but I use my phone constantly, I am aware of how much I use it because each week it lets me know what my usage has...

An awful lot of old school marketing thinking has been transferred into the digital landscape, this is a place that now allows us to get...

There's an ongoing debate, some would say panic in 'ad land' which includes the agency ecosystem, who its seems, are keen to perpetuate...

This is a sales situation I often come across and get asked about.

There has been a sale to a parent company, in the world of SaaS...