3/31/2022 7:30:39 AM We've tried all kinds of social initiatives, but this feels different By Tim Hughes Working with a CEO of a business recently he said "We've tried all kinds of social initiatives, but this feels different" Like many of...
3/30/2022 12:30:54 PM Social Selling the Stephen King Way By Digital Leadership Associates I was (and still am) a HUGE Stephen King fan. Like him or not he has done an awful lot for pop culture and the sheer volume of work the...
3/30/2022 10:56:45 AM Why Your SalesTech Isn’t Delivering By Tim Hughes It was Grady Booch the American software engineer who said "a fool with a tool is still a fool" What's the best lead generation tool in...
3/30/2022 8:40:37 AM As the war for talent has becomes our new normal, what can your business do about it? By Tim Hughes The number one issue I hear from sales leaders "keeps them awake at night" is the need for talent. Finding itKeeping itKeeping a balance...
3/29/2022 8:25:04 AM What do you mean, you have no relationships in that account? By Tim Hughes How many times have you heard this if you are in sales? "What do you mean, you have no relationships in that account?" The same if you...
3/28/2022 2:01:50 PM Nostalgia Without Relevancy Doesn’t Create Value - It Confuses The Consumer. By Stephen Sumner As a key part of my 'Leverage & Build’ Strategy process I run a number of different workshops - mainly online these days. If you have...
3/28/2022 1:38:49 PM Today Brand Preferences Are Built Online - Yesterday It Was via TV Or Intrusive Advertising. By Stephen Sumner In my opinion far too many companies spend too much time trying to 'revive the dead' instead of 'giving birth' to new opportunities -...
3/28/2022 1:01:39 PM How About Unbundling Your 'Gated' Content and Giving Me Free Access To Your 'Whitepaper' Info If It's That Good? By Stephen Sumner On balance I'm a solutions orientated guy, so I try to not just provide stories based on my bias but also to help stimulate the retail...
3/28/2022 11:36:59 AM Defining you and your teams digital identities and putting them to work for Sector dominance... By Digital Leadership Associates I was running a session with a clients team last week, a module focussed building sector influence on Social Media. Its built around how...
3/28/2022 8:27:45 AM Social selling, it works, so why are you intent on losing your competitive advantage? By Tim Hughes Adam Gray DLA Ignite 7 years ago, in that time we have implemented client after client, we have case study after case study. and I...
3/25/2022 5:29:47 PM Cognizant rebranding that they are digital, but are they digital? By Tim Hughes If you haven't heard the news but Cognizant have rebranded and they have turned their strap link to Intuition engineered™ Why?...
3/25/2022 10:38:15 AM Social selling, it works, so why are you still leaving money on the table? By Tim Hughes Adam Gray and I started DLA Ignite 7 years ago, in that time we have implemented client after client, we have case study after case...
3/24/2022 2:23:26 PM Social selling the science of marginal gains By Tim Hughes If you haven't seen the news cyclist Matej Mohoric won a cycling race called the Milan-San Remo. So what? He did something that no...
3/24/2022 5:39:34 AM It's time to suspend your disbelief, be open to unlearning what you’ve previously held as ‘the way’ and relearn how to thrive in a digital first world By Tim Hughes Yesterday Danielle Guzman, made a comment on one of my posts, as follows It provided advice to just about every business out there right...
3/23/2022 12:32:43 PM Business at the speed of thought By Digital Leadership Associates Let us take a peek back into the mists of time at the early web. Remember Netscape (yep I’m old enough to). Then MSM, wow you could...
3/23/2022 10:20:04 AM Only 19% of marketers (in B2B) reported feeling very prepared for their future in marketing By Tim Hughes Yes, according to Marketing profs only 19% of marketers (in B2B) reported feeling very prepared for their future in marketing You can...