How can you insure yourself against hiring a social selling charlatan?
In the world of social media, there is a lot of noise
The barrier to entry to being an expert on anything is zero
Anybody can decided they...
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Why TikTok is a search engine now
TikTok was released in 2016 and as of 2024, TikTok has over 2 billion active monthly users worldwide
This makes it the fifth most popular...
How to strip the cost of recruitment from your business
Here at DLA Ignite, we are famous for being the number one social selling company in the world
What often isn't known is the work we do...
I just got my horn polished
This is the horn of my gramophone
It's a 1913 HMV (called RCA in the US) senior monarch 78 record player
It's fully working and plays 78...
You remember 20 years ago, when people said websites were a fad, they were right
I remember when websites started
To access the internet you needed a 56k modem and a telephone line
We still call it “dialling in”
Back then...
The end of the co-pilot era and the start of AI agents era
Salesforce CEO Marc Benioff laid out the company’s AI vision, which “revolves around autonomous agents working with humans and the end of...
Why you're letting revenue slip through your fingers on social media
Why you're letting revenue slip through your fingers on social media
I’ve just seen a great presentation on how to empower senior...
How to measure on social media your visibility, credibility and attractiveness to buyers, investors and employees (both current and future)
As you know, we work in the social media space
The challenge for most people trying to buy products and services in this space is that...
Employees won't wait for social enablement
One of the changes we have seen over the last year is the fact that employees won't wait for social selling and social enablement
The...
My mum has a big butt 😉
This is my mum's water butt
In fact she has another 4 behind the garage
My grandfather, my mum's father, was a market gardener and so my...
Social networks will ALWAYS prioritize users over brands
We talk a lot about how people can use social, reading a recent post by Cameron Brain at Everyonesocial he said
"If there's a single...
How analogue selling is different to digital selling and why digital selling gives you a repeatable and predictable process
Somebody said that to me on a call today “it’s kind of like social selling”
As if that meant it was OK
As if we should then move onto the...
Why don't spammers walk the walk?
Yesterday, Adam got a spam message offering to turbo charge his social media
The thing is the spammer's Linkedin profile looked rubbish...
Has "post and hope" become the new "spray and pray"?
You will have seen people out on social, doing the “post and hope”
We have been told that if we post things on social media that somehow...
AI is going to kill websites and advertising, which marketers will blink first?
If you haven't been following Jeremiah Owyang then you should as he's coming up with some great AI thought leadership.
Rather than the...
How do you measure your social selling activity on social media, against best practice?
How do you measure your social selling activity on social media, against best practice?
I often talk to people that say they are social...
Lose 10 Kg or you will be dead in 5 years’ time
Like anybody who had a doctor say that to you, it came as a shock
I wasn’t drinking heavily, eating badly, in fact I was training for a...
This must be the holy grail? Getting B2B buyers to share your content, so how do you do it?
“Some 61% of respondents say that if vendor content includes an analysis of a data set related to their industry or role, they are more...
If your marketing is competent, it's ignorable
I was reading a great blog by Mark Schaefer, where he argues
If your marketing is competent, it's ignorable
Mark argues and I agree
... is...
10 leadership books to help you this winter
"Learn to Love Selling – The Universal B2B Sales Playbook" by Mark Cox, founder of In the Funnel Sales Coaching and part-time ice...
Why are you still buying into the myth that content will get you inbound business?
It's everywhere, we read
What you need is content!
But why?
We are told that you should post content and suddenly people will call you up,...
How are you going to close out this year?
As the end of 2024 is rapidly approaching, and for most B2B sales teams, the next 3 months are make or break
This is where we need focus...
Why have 65% businesses replaced one or more martech solutions in their stack over the past year?
A recent survey — the 2024 Martech Replacement Survey run by MarTech.org. This survey has been running for 5 years, which means we...
Why did we lose that deal?
I was listening to Andy Paul's excellent podcast, “the win rate”, link here
There is an all-star sales pro panel with David Ruggiero
The 5 Steps to Social Selling with Timothy Hughes
This article was previously published here
In podcasting, standing out and building meaningful connections with your audience can make all...
So energising to be speaking in front of sales teams
Yesterday I got to speak at a Q4 kick off
We talked about you have a choice today
Look and sound just like another salesperson or be the...
Do you want to be part of the noise or do you want to be heard?
Sales and marketing has worked like this since the 1980s and still works like this today
Marketing shouts as loud as they can into the...
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