PUSH.Pitch a product or serviceCold call for a meetingCold email for an introPULLContent delivering insightEngaging with other content...

Yesterday I was on a podcast and we had a great debate.

I love it when the other person takes a contrarian position and provides an...

We often train and coach organisations with a set of channel partners or companies who are part of a channel themselves.  

(In terms...

With all of our social selling programs we are keen that measurement is part of it.

In fact we insist on it. Why?

We want to be able to...

When we are coaching our clients and taking them through the Social Selling Programme, we get to Creating Content.This for me is my...

I woke up today feeling that there was definite change in the air. Restrictions lifting, people posting good news ‘restart’ stories...

We get a lot of enquiries about social selling, digital selling, virtual selling, remote selling, modern selling.  It's clear that...

ROI - Return on InvestmentInvest in yourself, in your people and in your business and the ROI will be there for all to see.

I was talking to a few people in retail the other day about how eCommerce has forever changed the retail landscape and the way people...

If you live in the right part of the country (UK) you can now call on a whole raft of app-based systems that promise to bring you...

Here at DLA Ignite, things are busy.

Social media has changed the world.  It's changed society and it's changed business.

The

As I sit here, writing this blog, I can reflect on the last 90 days of fully immersing myself into Social Media and what it can do for...

On average, CMOs are the shortest-tenured members of the C-suite. Their boards demand greatness from them—expecting top marketers to be...

Many people I meet, tell me that the brand is everything and for a very few brands, this maybe the case.  This is Kamala Harris

"The very best years for building tall ships were not during the buccaneering age of pirates and privateers. Instead, they followed the...

A sales person said who attended our social selling program 

"I have never felt more in control of my pipeline generation".

I wonder...

This research comes out every quarter and I highly recommend that you, check it out. 

It's free, not gated and is a global break down...

Wouldn't it be great if you could hang out where your prospects hung out?

Wouldn't it be great if you could drive to a market place or a...

CONTENT.Yeah, what is it good for.Absolutely everything.Say it again.Content on social media can be delivered by people who have a...

The retail industry is most impacted by dynamic changes in consumer demand as today’s consumers want immediate, easy, 24/7 shopping...

Everywhere we look today we can access virtually any kind of content. 

If your on Facebook, Instagram, and now even on LinkedIn you...

Over the last few weeks I have had some really interesting and thought provoking calls with people across different disciplines and...

Prior to this crisis the role of the CMO was already seen as a relatively short term tenure, mainly because it was/is profoundly...

I read the other day an article about the difference between synchronous and asynchronous communications.  First of all, I had to

We talk to a lot of companies about Social Selling and there is a lot of confusion.  

Vendors will have you think it's all about...

The ‘Digital Future of Finance’ is a recent report by Gartner for Finance.  It outlines 10 CFO opportunities to accelerate digital...

Cold calling.Cold email.Look at the term we have called it.COLD. 🥶It took me so long to make a mark on this process. But when I found my...

I got one today, "i can get you leads" was the connection request on Linkedin.

The first thing you need to understand about this, this is...

Yes.

If you take a look at LinkedIn user conditions, they are here

The terms to check out are 8.1 and 8.2

Clause 8.2.1 means you cannot use...

I have been talking with many people and business owners over the last few weeks and some of the same comments and discussions come up.

• I...

 The answer is most definitely, yes.

In fact, we teach companies how to have digital dominance, where you shut out and lock out your...

Time, where does it go?

In sales we only have 200 working days in a year so we need to use it wisely.

In the days when I used to compute to...

Creator Mode.A new addition to LinkedIn and has been rolled out globally since April 1st.What is it?LinkedIn has suggested that members...

THE 4-1-1.Social organisations manage a weekly flow of content and can strategically mix it up, to remain in focus with employees, peers...

There is a lot talked about in terms the buyer's journey, what it is and what it isn't.

I always think about it, like the way I buy things...

One of the mistakes we see sales gurus making is that when things get difficult for them, they fall back on "manipulation".

The great...

Social media and in particular LinkedIn is the busiest and best place to showcase your industry business knowledge and create insight for...

During a press conference to announce Microsoft’s acquisition of Nokia, Nokia CEO Stephen Elon ended his speech saying, “we didn’t do...

"A recent McKinsey study indicates that CPG companies with innovative sales and marketing teams grow 4.1% faster than those who lack...

My journey into marketing started in retail operations, and then into general management. 

I like to think I moved up the corporate...

'Social Proof' is one of the biggest key drivers in forming buying (or not) opinions with decision makers because they are looking to...

With the world in the middle of the pandemic, how on earth are you going to build pipeline?  The feedback I got this week from one...

We are often asked “what’s the one thing we can be doing on Social to get results...?”

The problem with questions like this is, it’s like...

Social Cadence.What to post?When to post?How to share it?Why this time and that platform?I have a weekly calendar of content which I...

Yes.

There was a time when social selling was deemed as maybe oddball or an unstructured outlier, but things have changed in the last 6...

In this article, Jens Monsees, CEO and Managing Director WPP AUNZ, says

“You cannot solve the problems of the future with the tools from...

No.

But social selling will help you better than legacy sales methods, that often just make the situation worse.

For those not...

LinkedIn has changed over the last few years in how the platform should be used by professionals.No longer about just posting a job,...

Get a pen and paper and write down all of the terms you think your customer is using to find your products or services.

Here are 5 examples

Who is this blog for?  The higher end #professionalservice providers that are selling products/services to business owners and upper...

This is a fantastic 2:12 from Simon Sinek.When listening to this, right now, it makes more sense than ever.And for those of you who watch...

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Can I get a consistent prospecting framework for managers with social...

I'm just kicking off a number of sales transformation with our social selling / digital selling methodology. At the kick off, I always...

Let's imagine you're sat in a bar, but this isn't just any bar, this bar is where you go to 'listen' to what people are saying about...

Today we take it for granted that at the click of the mouse we can talk to, be seen with, and connect to virtually anyone around the...

Brands that didn’t take e-commerce and digital mastery seriously enough before the pandemic are now out of business, or heading in that...

For many, (myself included) the daily grind of calling and calling, and emailing was second nature to me. Granted, many of us played a...

We work with a lot of private equity (P/E) backed companies, they tell me that they need the best value for money from their business...

This research from Linkedin is interesting, it talks about what the modern buyer wants.  But we know what the modern buyer wants, we...

When I first became a Dad, I did what all Dads do, I carried around a photo of my new baby.  At every instance I could I took it out...

Have you noticed that not only is it getting harder to get meetings with prospects 'live'...it is getting hard to get 'time' with current...

In the Nordics (Norway, Sweden, Finland and Denmark) there is a such a thing called the Law of Jante (Danish: Janteloven)

This is a...

Perception is reality when it comes to change management.  I can tell a client all day long that the jump is only 4 feet in...

In this previous blog I wrote about all the things a leader can do with social selling so that they can see if their sales people are...