When we are coaching our clients and taking them through the Social Selling Programme, we get to Creating Content.
This for me is my favourite module.
We have all been there… something new, what to write, what to say.
But, with the strategy in place and the team aligned with the message you start to write, create and plan your content for the week. Form and cadence all strapped in.
This becomes built in, across the team, producing to your networks.
Now, imagine that scale across a team of 5 or 10 on the programme.
Your content goes to your network, engagement goes to their network, and has the potential to reach the 3rd network.
The reach and audience is HUGE. Your content can be seen across the globe. Prospects, clients, people that you can build a relationship with.
And remember, it’s a two-way thing. You are engaging where your prospects are. You have to have interest in others.
You see them. They see you. A platform for Engagement.
Conversations can happen. Think about that for a bit.
Be you. Be social.
Saleshire
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Creating content helps your business build a relationship with your audience. You can answer their questions and interact with customers. When you create value without taking anything in return, your audience is more likely to trust your advice and recommendations.
