We were on a team call yesterday and ended-up getting on to the subject of cold calling and I was reminded that the other day I had a...

I was contacted the other day, by an individual contributor that was being asked to create content.

The comment was 

"I'm being...

If you think about the history of sales, there are many "sales methodologies" in fact Graham Hawkins outlines most of them and the...

SBI Research recently revealed that most sales professionals (56%) were actively searching for a new job, posing significant challenges for

Top performing SDRs have spotted that the word has changed and are using social media (often called social selling or digital...

Gartner have published their research on "CEOs' top ten strategic business priorities for 2022 and 2023" and growth is still at the top.

I so often see posts on LinkedIn and social media that talk about "likes and shares".

Here at DLA Ignite, we meet many senior people, CEOs,

A brand new series of The Social Selling 'THUNK'...!Volume 4 : Episode 1 with the SVP of Sales and Marketing.The Social Selling 🆃🅷🆄🅽🅺!

As a successful business you have to get to grips with the need to both retain your current sales team and recruit new team members.

The...

I've just presented to a prospect, they think they want to use social media, they have read a lot about it and so they are talking to us.

I recently saw what I thought was a great quote, and for me sums up the problem with mass market retailing in the 21st Century;

"Don't Be...

Have you ever been hired for growth and found yourself delivering a predecessor’s plan because that’s what the board had already signed...

One of my team was part of a round table discussion about prospecting yesterday and a sales leader made the comment on the post that 

We meet some amazing leadership teams from a wide variety of sectors and geographic locations, and it is astonishing how different, even...

Was on a call this week and the sales leader admitted that her salesforce had a trust deficit.

Or put it another way, their customers

Sorry I have to laugh, I read so many of these articles

"Marketing is broken .... community marketing will fix it"

"Marketing is broken ....

A friend of mine was telling me a story the other day about a colleague who works in Alliances and Channels but does not understand

Not sure if you've seen this article, it would seem that 

"Microsoft Corp. plans to “nearly double” its budget for employee salary...

McKinsey run these articles every now and again where they go out to academia and ask them what technology trends should lead business...

The biggest ‘influencers’ of your brand should be it’s leadership team - FACT.

So as fiscal management is yet again top of the agenda now...

When you run a SDR or a BDR team, it's critical that you have the skills that they are able to make the appointments and have...

Just think about how social media has changed society and changed the way we do business.

Just think about how we use our mobiles.

There...

I used to absolutely hate sitcoms.

But one day (my then) girlfriend (now wife, tells you a lot about our relationship) introduced me...

In this blog, it argues that leaders have to think about its employees differently.

Especially in the world of sales, after two years of...

When I started in social selling, back in 2014, it was seen as a niche, cold calling was the dominant force in the world of selling.

When

Our Social Media content has always been essential when playing out our Digital Identities and providing evidence that we understand the...

The global sales association Institute of Sales Professionals has chosen the DLA Ignite (and it's partners), social selling and...

Was on a call this week, with two leaders in business, a CEO and a head of people / chief human resource officer (CHRO).  They were...

Here at DLA Ignite, we decided a few years ago that we need to have some level of "official" certification for our social selling...

Here's a report from Demand Gen Report and ON24 and they asked 

buyers what did they want from content?

The results should be no...

In our research the number one problem facing business leaders and sales leaders today is finding and keeping the best talent.

There are...

It's a great question

I totally get there are lots of books on social selling out there, there is even mine, there are also LinkedIn books...

Have you seen the film "the big short"?

It's a film about the financial crisis of 2007–2008 that was triggered by the United States...

Most companies today still think that 'social media' is confined to the marketing department - especially something that's done by the...

I was talking to a sales leader the other day about social selling and he said to me 

"you need to talk to marketing"

If you...

Changed our domestic lives and changed our professional lives

We are in the midst of the biggest evolution in Sales, Marketing and...

This week I had the good fortune to interview Andy Paul for my podcast, which you can watch here.

Andy has just launched a book, called

In this article is states.

"In a recent study of nearly 100 B2B companies, the current attrition rate is ~27%, compared to previous rates...

This week I had the good fortune to interview Andy Paul for my podcast, which you can watch here.

Andy has just launched a book, called

An interesting article by venturebeat in which they say

"Recently, nearly half (49%) of U.S. consumers revealed being incorrectly marketed...

How is you company doing with being digital today?

Are your employees all setup for digital success?

Are your sales people comfortable...

Companies whose revenues have already been decimated by the pandemic and still have the ability to get through this next set of fiscal...

Upskilling is not the same as reskilling, a term associated with short-term efforts undertaken for specific groups (for example,...

Times have been tough in several sectors over the past few years and retail is without doubt one of them.

Covid, Brexit, continual rise in...

For many companies the road to transformation is discussed and debated many years and months prior to any action being taken - it starts...

There are now many companies around the world utilising loyalty schemes as a way of connecting and sharing a brand with peer groups,...

Cold calling has many issues, one of the problems is it's massive inefficiency.  

After all it's a numbers game.  The more you...

Just spotted this job ad

This is just one of so many that are setting up people in marketing to fail in the modern digital world. 

I...