Storm Malik and Storm Corey blasted into many of our lives this weekend causing havoc.  Power lines down, internet and phones out,...

I guess there are a few lessons that this pandemic has taught us all, however one of the key (refreshing) business trends I am continuing...

The job of retail leaders is to understand how to inspire the consumer first and foremost, ensuring your entire team are internally...

What exactly is a circular economy? 

In simple terms, it means that products are made from recycled materials, and they themselves...

Daily there are more brands/companies (your current suppliers and employees) electing to go where they never went before which is to...

Sometimes game changing innovation isn't always obvious.

We’re about to enter a new phase of the internet, according to many tech...

I'm talking to a number of CEOs and Sales Leaders about if and how we can get back to some sense of normality.

Pre-covid, many of us,...

I thought I would look up what the dictionary definition of an echo chamber was

an environment in which a person encounters only beliefs...

Here is the We are social and Hootsuite new #Digital2022 Global Overview Report, complied by Simon Kemp , you can get access to it here

We were doing a review with a CEO of a company that has been through our social selling and influence transformation.  We...

I really struggled to come up with an article idea today.

Contrary to popular belief as a creative it can be a drain sometimes staying...

This article from everyonesocial rightly says that the "holy grail" of social media is engagement, why?

1. Think about email marketing,...

This week I was party to a conversation about a marketing campaign.

Like most, if not all marketing campaigns the idea was to create...

In our line of business we work with a range of organisations, across sectors and geographic locations.

Some are looking to create...

It's the "holy grail" of sales, how do we break into accounts, where are competitors are active?

And win!

In my last corporate role, each...

If I opened the door for you, what would you say, "thank you".

If I was having dinner with you and you asked my to pass you the ketchup,...

It was put to me in a meeting the other day a statement that is very true

Most salespeople are training the their customers...

It was put to me in a meeting the other day a statement that is very true

Most salespeople are training the LinkedInalgorithm

If anybody is going to make advertising work it's Sir Martin Sorrell.  Afterall he was the founder of WPP plc, which was the world's...

The other day, a CRO (Chief revenue Officer) reached out to me and said he wanted a call with me about prospecting sequences.

He explained...

One aspect of business that’s always fascinated me is the evolution of it.

And how things become redundant very quickly and we adapt and...

I'm writing this in January 2022, it's a time for New Year resolutions.

Many people will have decided to start at the gym, like me I need...

There are two things to remember when posting on social media.

1.  Behind every content post (personal or business) on social media...

It’s great to see so many recruitments advert out for Sales and Business Development professionals but, everyone I’ve seen recently is...

This article I found states

"The rise of the corporate spokesperson.

Executive branding is going to be crucial. Focusing on C-Suite

What exactly is training? 

When we started DLA Ignite we always wanted to offer a qualification, we kept away from "certificates...

Here at DLA Ignite we help companies digitally transform by using social media.

Classic increase efficiency, and strip out costs, often...

There has been many changes that have taken place over the last two years due to the Covid 19 pandemic.  One of those is the merger...

In this article they state, what is a great sum up of the position in business today.

"Rapid change is not limited to organizations--it's...

Wow, straight back into it for the new year, juggling client coaching, sales calls and content already.

It’s 2022 and already I feel...

Yesterday, I published a blog about companies that are digitally transforming their business with social media.

As I say, in the blog

Matching content with a face helps brands gain consumer trust.

As advertisers continue to bombard consumers across platforms like Twitch,...

I spend a lot of time considering changes in consumer behaviour, all so I can spot any sustainable trends that can help businesses to...

All sizeable online 'Marketplaces' have been a must for the smaller guy or girl to gain access to much bigger numbers of customers than...

Time to hold your hands up - digitally speaking that is.

"Skip The Ad" - Who can't wait for that few initial seconds to be over so you can...

Before Christmas I was asked to speak at the B2B Marketing conference on ABM (Account Based Marketing).

The presentation was a walk...

 “So, why have you done the same thing month after month, year after year…posting bland, corporate content on Social Media that...

It's that time of the year (again) where get given this year's number and we think ... oh shit!

We've had a number of sales leaders...

In my first book "social selling - techniques to influence buyers and changemakers" I explained the need to share content.  Why?

Here's some interesting research about newsletters, which I got from this MarketingProfs article here.

If you haven't read my blog about...

It’s a new year, which means the inevitable New Years resolutions!

The diets are inbound, time to hire a PT? Maybe you’ll learn a second...

The other day I spotted this article about how you could get an MBA with no study. 

The BBC article stated

"The American University of...

Social sellers outperform non-social sellers.

We see a staggering performance uplift from being sophisticated on social media and...

One of the DLA Ignite team did a presentation to a board of a big company the other day and the CEO said "we tried social selling...

I recently wrote an article following a meeting where a senior leader said to me

“Are you implying social engagement is more...

I recently read a BBC news article that suggested that Heathrow Airport (London) could provide Covid passenger testing for circa £150.00...

Like many thousands of people, I got my Covid booster just before Christmas. The nurse that gave me the booster looked exhausted and...