1/31/2022 4:31:20 PM Many leaders are now opting in to digital transformation, there are also those who are opting out...which are you? By Digital Leadership Associates Storm Malik and Storm Corey blasted into many of our lives this weekend causing havoc. Power lines down, internet and phones out, mobile...
1/31/2022 3:34:34 PM Why An 'Innovation Ideation Culture' Is Setting The Retail Winners/Losers Apart. By Stephen Sumner I guess there are a few lessons that this pandemic has taught us all, however one of the key (refreshing) business trends I am continuing...
1/31/2022 3:09:33 PM Is 'Fraser Group' Delivering On Its Promise With Experiential Retail Stores? By Stephen Sumner The job of retail leaders is to understand how to inspire the consumer first and foremost, ensuring your entire team are internally...
1/31/2022 2:45:07 PM Alcohol Free - How Consumer Behaviour Is Changing And What It Means For Retail. By Stephen Sumner What exactly is a circular economy? In simple terms, it means that products are made from recycled materials, and they themselves are...
1/31/2022 2:26:33 PM Why Social Media Is The Only Investment - Well, That's What The Customer Is Saying. By Stephen Sumner Daily there are more brands/companies (your current suppliers and employees) electing to go where they never went before which is to...
1/31/2022 11:24:33 AM Why Web3 Has Less To Do With 'Second Life' But Is More Like Elvis! By Stephen Sumner Sometimes game changing innovation isn't always obvious. We’re about to enter a new phase of the internet, according to many tech...
1/31/2022 9:41:19 AM The competitive advantage you gain by having sales people that can walk digital corridors By Tim Hughes I'm talking to a number of CEOs and Sales Leaders about if and how we can get back to some sense of normality. Pre-covid, many of us,...
1/28/2022 9:55:24 AM Your sales and marketing currently sits in an echo chamber and paid media won't enable you to break free from it By Tim Hughes I thought I would look up what the dictionary definition of an echo chamber was an environment in which a person encounters only beliefs...
1/27/2022 12:26:45 PM The state of social media in 2022 - Global Report #Digital2022 By Tim Hughes Here is the We are social and Hootsuite new #Digital2022 Global Overview Report, complied by Simon Kemp , you can get access to it here...
1/27/2022 10:45:02 AM In 2019 each sales person drove 20,000 miles in a year, now they drive 500 miles, should we change how we sell? By Tim Hughes We were doing a review with a CEO of a company that has been through our social selling and influence transformation. We asked, him so...
1/27/2022 10:07:01 AM The Social Media Grind By Digital Leadership Associates I really struggled to come up with an article idea today. Contrary to popular belief as a creative it can be a drain sometimes staying...
1/26/2022 10:24:44 AM Social media lurkers: who are they and what’s their impact? By Tim Hughes This article from everyonesocial rightly says that the "holy grail" of social media is engagement, why? 1. Think about email marketing,...
1/26/2022 9:17:22 AM Should we run a marketing campaign or empower our sales team with social selling, a comparison By Tim Hughes This week I was party to a conversation about a marketing campaign. Like most, if not all marketing campaigns the idea was to create...
1/25/2022 1:37:48 PM 4 questions to ask your team if you are serious about growth in 2022....and 4 answers. By Digital Leadership Associates In our line of business we work with a range of organisations, across sectors and geographic locations. Some are looking to create...
1/25/2022 8:53:59 AM How do we break into accounts and win business where are competitors are active? By Tim Hughes It's the "holy grail" of sales, how do we break into accounts, where are competitors are active? And win! In my last corporate role, each...
1/24/2022 9:42:28 AM Why your being rude on LinkedIn and probably don't know it By Tim Hughes If I opened the door for you, what would you say, "thank you". If I was having dinner with you and you asked my to pass you the ketchup,...