8/31/2020 10:23:30 AM Why the Coronavirus Crisis has Widened the Corporate-Performance Gap By Tim Hughes "The changes are so profound that, from the perspective of human history, there has never been a time of greater promise or potential...
8/30/2020 1:41:30 PM The Cost-Performance Paradox Of Modern Digital Marketing By Tim Hughes How about this for a description of the world today? "It was the best of times, it was the worst of times, it was the age of wisdom, it...
8/30/2020 1:26:07 PM The CMO is No More - RIP the CMO. By Stephen Sumner Long before this pandemic the role of the CMO was being questioned. Covid has shone an extremely bright light on the ability of the CMO...
8/30/2020 12:59:02 PM Forget 'MissGuided' & 'BooHoo' - 'Manctopia' is the Bigger Concern. By Stephen Sumner As we all have more 'stay at home' time TV consumption has risen across all streaming media platforms. In the UK we are currently...
8/30/2020 12:09:41 PM Is This Travel Retail's Time to Get Digital Going? By Stephen Sumner In the western world, brands are still fixated with getting people to the website, moving consumers the through the funnel, along with...
8/30/2020 11:51:45 AM Is Your Content Strategy Fit for Today's Problems? By Stephen Sumner As you might know I spend quite a lot of time creating blogs, articles, and stories about the multi-channel retail sector. I genuinely...
8/29/2020 12:00:00 AM Coupon-Clipping and Printed Catalogues Fade Into History as Covid-19 Accelerates Digital Shift By Tim Hughes Another day, and another part of the old analogue world dies. Digital transformation accelerated by Covid19. Coupon clipping is on the...
8/28/2020 11:06:40 AM How We Experienced 10 years’ Worth of Digital Growth in Just Three Months By Tim Hughes I've just got off a team call where we talk about what we have done in the last week. Very informal, none of this "stand by the beds"...
8/27/2020 1:11:17 PM Why Companies Cannot Innovate & Why They Will Keep Failing. By Tim Hughes "We can't solve our problems from the same level of thinking that created them" Albert Einstein. 4 years ago, I jumped from a corporate...
8/26/2020 9:14:29 AM The Covid19 Crisis Has Accelerated Existing Digital Trends - So What Is Your Business Doing in the Great Acceleration? By Tim Hughes In this article, written by my colleague Eric Doyle he talks about going to his first face-to-face meeting since the lock-down. I was...
8/25/2020 5:42:54 AM The Acute Moment Has Passed, Time To Manage The Chronic Disruption Of COVID-19 By Tim Hughes As we come out of lockdown and tentatively move towards living with Covid19. I won't say normality, as I don't think we will ever go back...
8/24/2020 3:45:04 PM What does relationship selling mean? By Digital Leadership Associates $2million dollars of investment. That's what Warmly, have just proven. Referrals Are Some Of The Most Valuable Leads You Can Get Here are...
8/24/2020 1:39:05 PM Drop Shipping For Social - 'All That Glitters' etc! By Stephen Sumner Drop shipping is nothing new. If you have been involved in eCommerce for any period of time its part and parcel of the efficiency of...
8/24/2020 1:11:29 PM Is Social Media The Echo Chamber You Asked For? By Stephen Sumner The last few weeks in the UK has seen headline after headline talking about the grades given to students as they look to go to...
8/24/2020 9:55:16 AM The 2020 Summer Vacation Season has been brought to you by the letters W, T, & F! By Stephen Sumner Erratic decisions around 'Travel corridors' are turning out to be yet another reason for people to 'staycation' during 2020. "Go on...
8/24/2020 6:58:15 AM Three Ways to Personalize Your Next ABM Campaign to Close More Deals By Tim Hughes Account Based Marketing (ABM) or Account Based Selling is a great way to focus on existing clients, something all companies should be...