"The changes are so profound that, from the perspective of human history, there has never been a time of greater promise or potential peril"

How about this for a description of the world today?

"It was the best of times, it was the worst of times, it was the age of wisdom, it...

Long before this pandemic the role of the CMO was being questioned. 

Covid has shone an extremely bright light on the ability of the...

As we all have more 'stay at home' time TV consumption has risen across all streaming media platforms.

In the UK we are currently obsessed

In the western world, brands are still fixated with getting people to the website, moving consumers the through the funnel, along with

As you might know I spend quite a lot of time creating blogs, articles, and stories about the multi-channel retail sector.

I genuinely...

Another day, and another part of the old analogue world dies.  Digital transformation accelerated by Covid19.

Coupon clipping is on...

I've just got off a team call where we talk about what we have done in the last week.  Very informal, none of this "stand by the...

"We can't solve our problems from the same level of thinking that created them"

Albert Einstein.

4 years ago, I jumped from a corporate...

In this article, written by my colleague Eric Doyle he talks about going to his first face-to-face meeting since the lock-down.

I was...

As we come out of lockdown and tentatively move towards living with Covid19. I won't say normality, as I don't think we will ever go back...

$2million dollars of investment.

That's what Warmly, have just proven.

Referrals Are Some Of The Most Valuable Leads You Can Get

Here are a...

Drop shipping is nothing new. 

If you have been involved in eCommerce for any period of time its part and parcel of the efficiency of...

The last few weeks in the UK has seen headline after headline talking about the grades given to students as they look to go to...

Erratic decisions around 'Travel corridors' are turning out to be yet another reason for people to 'staycation' during 2020.

"Go on...

Account Based Marketing (ABM) or Account Based Selling is a great way to focus on existing clients, something all companies should be...

The merging of commerce and content continues with a few interesting innovations.

Those that have worked out that we all prefer to enjoy...

As online firms like Apple and Google have grown, many news providers and other publishers are struggling to survive.

Google under pressure

One of the things we teach people as part of our social programs is how to create content.

The ability to create content at all levels and...

In this new report by Simon Kemp he outlines the extent that social media has become part of our lives.  When I talk to people about...

This article by Forbes has research that shows that usage of email with Generation Z has fallen to the point that the University is...

At one of the many companies we have transformed with social, we help "de-risk" the pipeline.  We de-risk the pipeline that is...

I was once having lunch with some colleagues where I, plus a couple of others were delivered some interesting news. 

“You know our...

Covid19 has placed many strains on business, social distancing, and the need to provide network leadership and the need to be digital.

Our...

This is a great article by McKinsey, in summary it talks about this notion in business that IT drives transformation.  Or that...

I don't know about you but I've had a mobile phone forever!

The last time I went into a 'phone shop' would be about 15 years ago. When I...

What are executives doing on social to stand out?

I want to talk about the psychology of the way we buy as this is important to the way we...

I spend a lot of time considering changes in consumer behaviour, all so I can spot any sustainable trends that can help businesses to...

As the UK Government continue to open and close 'travel corridors' as indecisive as a brides nightie it's not only retail that seems...

As we all now know movement of citizens in every country is severely monitored and in several places extremely restricted due to regional...

Back in the day (my day that is) retail was not just about the transaction, sure that was the end goal but in order to win over a...

I went to my local cafe today, nothing amazing, we used to go there at least once a week back in February.  We are big believers in...

Our Sales processes were written in a time when we worked in analogue - the world has moved to Digital, does this mean all of valuable...

How do B2B Buyers Consume our Content?

Let’s think about the current way that marketing works. 

You buy some ads and drive people to...

Hit the nail on the head, your prospects and customers are more used to using social media.

What Am I Saying Here

They are all missing that

Have you ever sky dived?

I haven't, standing at the door of an aircraft and jumping, does not sound like fun to me.  Why?

It's...

Getting started with transformation is hard. Where do you start?

Many companies are focused on the office “situation” right now.  

Do...

In the not too distant past if a rumour started about a retail company it probably took an industry magazine or a national newspaper to...

When I talk to the C-Suite, one of the questions I ask is for them to tell me what the last 3 adverts they saw on social media were about.

My blogs tend to steer away from religion, and especially politics  - after all who on earth can predict the ongoing direction and...

1. People hate being interrupted and broadcast (pitched) at

2. Brands don't matter - I don't care about you, your company, your brochure...

If you're involved in the fast fashion business it seems that fast is not really what's happening right now.

With every retail business...

Last week I wrote a short post about 'Social Learning' and as luck would have today I came across an excellent article published by...

I had yet another Zoom call today with a client who has attended 2 separate, 1 to 2 hour ‘Social Selling’ ‘Masterclasses’ and are...

Totally agree with this article, you should cut Marketing, but you do need to spend the money on Marketing wisely.

In the past it didn't...

Once upon a time, there were companies.

These companies were driven from the top down. They were hierarchical.  You did what you were...

I work with a great team at DLA Ignite, we are across the Globe working with a wide range of industry sectors: Oil and Gas, Telecoms,...

This is a great article (see at the end of my write up below). Although the headline is hugely misleading. No, AI can't write a play by...

Interesting article about how Marketing budgets are falling.

One of my team just shared with me an interesting story about how the world...

Thanks to my team member Jonas Bladt Hansen for sharing this internally, Jonas says

"This is a magnificent example of the power of

One of the greatest misunderstandings when it comes to artificial intelligence is that it is about to fix every problem in your...

I wonder if I actually remember the time before Covid19, things have changed so much.

We were told before lock down that "life" just had...

Tech retailer Dixons Carphone announced today it is to cut 800 jobs as it changes the way its stores are managed.

This isn't news as many...

Here is some interesting research from a New York PR Firm, Macias.

The online survey was conducted July 15-16th, and involved more than...

In order to create the illusion of brand value and FOMO (fear of missing out) there is a model of scarcity that has ran through the...

I don't think you need me to remind you that the retail supply chain has pretty much come to halt.

It's a system that prior to this crisis...

As a business 'growth' consultant i have a very specific and successful approach to helping companies deploy a 'leverage and build'...

Interesting research that the states that the B2B customer is totally indifferent and actively disengaged.

I have to admit it's from 2016,...

When Sarah and I set up Crux we knew we wanted it to be a Social company from day 1.  A company that showed the real personality of...

How times have changed for all of us. 

A business colleague of mine called me after a recent Zoom call, he apologised for having to...

If I asked you what you thought a 'social store' was, what would you say?

A community store perhaps, maybe even a charity store,...

I write this blog in the middle of what should be annual vacation season for many northern hemisphere countries. 

It will soon be the...