People, Process, Technology. In that order.
Interesting article and graphic here from Alex Low and he sums up digital and social transformation nicely. People, Process,...
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Influencers, affiliates and the murky world of social advertising
Don't be put off by the title of the article. This is a fascinating piece on how bloggers montetise content and which uncovers the never...
Why Sales people need to think like a Formula 1 Driver
I was watching the Japanese Prix this weekend and it was great to see Hamilton and Vettel going toe to toe. Mercedes vs Ferrari in terms...
The system vs Facebook and Google (Part 2)
This isn't new. It's just that government, traditional media and other lawmakers now smell blood in the social media water. And Rupert...
But, we have always done it this way.
Great read in HBR written by consultants at McKinsey. They discuss the optimal ratio of support staff to sales functions is around 55%...
Facebook and the US elections
Put politics to one side and read this remarkably candid account of how a political campaign used Facebook to reach and influence...
Sorry, Marketer, but it's not all about you ....
In recent research by Aberdeen Group, shock horror, but they found that buyers buy based on things like business benefit, ROI anyway all...
The rise of the VPA in CRM
Let's cut to the chase. Sales is still selling at the end of the day. All the social, digital, transformational behaviours may well up...
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