10/26/2017 8:47:07 AM People, Process, Technology. In that order. By Tim Hughes Interesting article and graphic here from Alex Low and he sums up digital and social transformation nicely. People, Process, Technology....
10/21/2017 4:13:30 PM Influencers, affiliates and the murky world of social advertising By Peter Springett Don't be put off by the title of the article. This is a fascinating piece on how bloggers montetise content and which uncovers the never...
10/12/2017 12:44:11 PM Why Sales people need to think like a Formula 1 Driver By Digital Leadership Associates I was watching the Japanese Prix this weekend and it was great to see Hamilton and Vettel going toe to toe. Mercedes vs Ferrari in terms...
10/11/2017 11:10:11 AM The system vs Facebook and Google (Part 2) By Peter Springett This isn't new. It's just that government, traditional media and other lawmakers now smell blood in the social media water. And Rupert...
10/10/2017 12:00:00 AM But, we have always done it this way. By Digital Leadership Associates Great read in HBR written by consultants at McKinsey. They discuss the optimal ratio of support staff to sales functions is around 55%...
10/9/2017 6:53:02 PM Facebook and the US elections By Peter Springett Put politics to one side and read this remarkably candid account of how a political campaign used Facebook to reach and influence...
10/7/2017 4:23:32 AM Sorry, Marketer, but it's not all about you .... By Tim Hughes In recent research by Aberdeen Group, shock horror, but they found that buyers buy based on things like business benefit, ROI anyway all...
10/3/2017 12:00:00 AM The rise of the VPA in CRM By Digital Leadership Associates Let's cut to the chase. Sales is still selling at the end of the day. All the social, digital, transformational behaviours may well up...