Spoilt for choice is what we are!

I'm talking about the surge in growth around streaming networks from Netflix, Amazon Prime, BritBox, and...

Ever wondered what the TV or Radio term 'Soap opera' stands for?

"a television or radio drama serial dealing typically with daily...

“ABI Research forecasts total e-commerce revenue of US$3.52 trillion in 2020, growing Year-over-Year (YoY) at nearly 19%."

The above from...

When electric power generators were invented nobody bought them.  Why?  Because the steam generators that people had, worked...

Too often, we wait for the year-end review to be done to us rather than taking the time oneself to reflect on the year gone by.   

Just like the rest of the retail sector major grocery chains are having to face up to the realities of the modern digital world we all...

A new year and a new decade, or is it?

When we in multi-channel retail reflect on the past decade what have we really learnt about the key...

With the introduction of the internet, social media and mobile, people are able to check you out on-line.  And they will judge you...

We see articles all the time from content writers that try and make out that writing content is difficult.  So you think "I'll get...

The biggest issue for Marketers with social media is the fact they just won't admit that social media is here to stay.

They won't admit...

GDPR regulations came into force on 25th May 2018 and CCPA regulations come into force on the 1st January 2020.  With further State...

I was talking to a user of one of the "market leading" employee advocacy tools and they agreed that 90% use the software as a tool to...

In 2020, Human Resource departments will get a grip of social and the importance to transform their companies using social.

We live in...

As buyers we won't put up with any digital intrusions anymore.  

Advertising, cold calling, emails, we ignore it or deploy technology...

I met a senior executive the other week, we arranged to meet for breakfast.

When I go there he said to me "I've been looking forward to...

"Lies, damned lies, and statistics" is a phrase describing the persuasive power of numbers, particularly the use of statistics to bolster...

I was talking to a salesperson the other day, they started life selling to the C-Suite, then they sold photocopiers, which they enjoyed...

Working in the world of sales leadership as I do, it’s always interesting to see how people view the world and articulate it.

You may not...

It all seems very plausible from the Martech suppliers sales pitch.  You have a pipeline problem you need more leads and meetings...

Many of us think we could have been great athletes, or champion football players, or if we missed out then as parents it's difficult to...

Integrity has always been a requirement in business.  The buzzword of the moment for this right now is "trust".

I've always believed...

I came across this slightly dated narrative from someone who has spent quite a bit of time, and quite a lot of money on Facebook...

2019 has been a tumultuous and defining year for the department store sector around the globe.

With HoF, Debenhams, John Lewis, M&S,...

Global business advising firm Brunswick Group conducted a study to determine the top 100 connected CEOs, based on their digital presence...

Hootsuite, the leader in social media management trusted by more than 18 million customers and employees at 80 percent of the Fortune...

Have you ever stopped to consider how much time you've invested with your media buying agency in relation to getting them to really...

In this article, Apple have acquired a startup that develops, software for iPhones.  Makes sense.  The startup improves photos...

There are two critical factors with any change program and transformation.

1. Leadership buy-in and

2. Communicating that change

In my...

I was speaking with a CEO the other day and he said his number one issue was ...... retention.

While he was based in Seattle, it wasn't...

Millennials have power.

We've just has a General Election in the UK, the outcome is not what we are discussing here. But ...

Go to Twitter...

Content is an important factor in social selling.  Why?  Because, as buyers, we are all looking for it.

We know that adverts...

This is what happens when your staff are not trained to use social media.  

Like sexual harassment, health and safety, bribery,...

I like this list produced in the Entrepreneur Magazine the other day, it chimes with our coaching on what to and not do on our most used...

I’d made a mistake. My mistake was to tell a sales guy about Social Selling. What did I expect? After all, he represented one of the top...

We all know that our employees are our most important asset.  Some of us even do something about it.

Our business is about...

Received wisdom has it that the dinosaurs died out abruptly about 65 million years ago. 

Not so. Many were already covered in...

Facebook ads work, I often buy sub £50 / $50 items from Facebook and Instagram.

Would I buy a $699 (£531) scooter from a facebook ad?...

One of the many areas where we get miss information from suppliers is that somehow tech is the answer to things, it isn't.

There are three...

CAN YOU HEAR ME???

Perhaps if I post again, this time wearing fancy-dress, you may notice me.

What happens in a networking event?  How...

As advertisers bombard consumers across platforms like Twitch, Facebook, television, billboards and more, consumers are trying to get...

For direct-to-consumer brands, the cost to acquire new customers has gone up, especially on Facebook and Instagram, in recent years. For...

Widely discussed in the run-up to the General Data Protection Regulation last year, second-party data was billed as a...

It seems strange that joy seems to have gone out of fashion at work.

It's clear that using 1990 techniques in the 2020s just won't make...

Whilst your reflecting on the past 12 months over the festive period maybe it's time to consider a new resolution for 2020 and beyond?

At...

If your relaxing over the festive period after a hard earned year in retail maybe you should take some time to take a look at the fashion...

We live in changing times, while there is a bigger and bigger focus on employee experience and certainly in the UK and US there is a...

This year is going to be different, yes?

This year you are going to stop all that 1990s sales shit, cold calling, spam emails and get into...

The challenge facing business to business salespeople is getting tougher. The buying committee could be up to 14 people in technology sales.

Recruitment Marketing is a way that company can get access to talent, the top talent and better than that to become the employer of choice.

Sorry about this FT article, it opened on my mobile, but I get the request for a subscription on my desktop.

Anyway, the article is about...

In business today we have to be armed with the latest and greatest understanding.

It's clear that using 1990 techniques in the 2020s just...

I was in Austria this week presenting to the Board of a customer of ours at one of their company retreats.

Sitting in the airport in...

History shows that the most successful advertising channels have been the ones that have reached consumers in their homes, where the vast...

“Advertising in a cookie-free mobile app environment where users spend much of their digital time is complicated and difficult,” said...

As the drive to automate and digitise the workplace continues unabated it seems to be helping drive down cost for business but at what...

I was talking to a "digital agency" the other day .... well they call themselves that, but is it really digital?  Just because you...

The ubiquity of use and related obsession with carrying a mobile phone has changed behaviour and the dynamics around how consumers choose...

According to the MIT Sloan Management Review, companies that have embraced digital transformation are 26% more profitable than their...

I was in Austria this week presenting to the Board of a customer of ours at one of their company retreats.

Sitting in the airport in...