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Keeping Employees Informed about Customer Experience Transformation Efforts

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Tim Hughes
Co Founder and CEO

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Tim Hughes
Co Founder and CEO

There are two critical factors with any change program and transformation.

1. Leadership buy-in and

2. Communicating that change

In my second book "Smarketing: How to Achieve Competitive Advantage through Blended Sales and Marketing" we provide such a change program that can be used.

We would also suggest using social such as (Slack, Chatter, Teams) as a platform to support that change.

We use Slack and that provides for "everybody" communication, team communication and individual communication all within one environment. 

According to TechTarget, “Customer experience management is the collection of processes a company uses to track, oversee, and organize every interaction between a customer and the organization throughout the customer lifecycle.”
customerthink.com/...

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change, change management, change strategy, change leadership, change agent, culture, culture shift, culture change, cultural change, social media, social selling, social media marketing, social media networks, social media strategy, social sales, social strategy, social skills, social transformation, social technology, social tools, digital marketing, digital, digital disruption, digital transformation, digital selling, digital sales, digital strategy, digital skills, digital technology, digital talent, digital trends, digital transform, customer experience, customer service, customer engagement, customer journey, employee experience

Get in touch

Avatar
Tim Hughes
Co Founder and CEO

Get in touch

Avatar
Tim Hughes
Co Founder and CEO

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