Retail Can Learn More From How Consumers 'Experience' Your Brand Than it Can From Just Transactions?
Prior to 2020, the experience economy appeared to be booming. In the US, sales of spectator events, amusement parks, restaurants and...
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Forget NPS & Mystery Shopping - In Retail "Social Sentiment" Is Driving Transformation.
"A recent McKinsey study indicates that CPG companies with innovative sales and marketing teams grow 4.1% faster than those who lack...
Any Retailer Can Give A Great Experience - When the Store is Empty.
Today we take it for granted that at the click of the mouse we can talk to, be seen with, and connect to virtually anyone around the...
'Visual Merchandisers' - Retail Needs You More Than Ever, Please Come Back!
The current crisis has forced organisations to adapt rapidly to new realities, opening everyone’s eyes to new, faster ways of working...
Customer Engagement Is Your Secret Weapon To Beat The Competition
"The report’s overall message is clear. Companies that have formal customer engagement initiatives outperform those that don’t. For...
Customer Experience Has Become Homogenised, Just Like Retail - Here's Why?
Let me give you something to think about.
If you had seen the following statement prior to this pandemic what would you, your...
Social Media Is The New Campfire And Today We All Have a Story to Tell.
Consumers are a fickle bunch, if you're brand is no longer as relevant as it once was they will go to the next one with whom they 'feel'...
eCommerce - Why It's All About the Transaction Not The Social Experience.
I've been involved in eCommerce since the very early days, and during that time I've seen a lot of brands come and go, along with a whole...
Flipping the Odds of Digital Transformation Success
In this article from the Boston Consulting Group (BCG) they ponder this exam question, and I will answer it based on how we see the world...
People talking with People
People talking with people.
I say this as simple as it sounds.
In sales, we sometimes get a bad name. Sometimes we get a good name but it...
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