What’s Really Driving Disruption (It’s Not Technology)
I'm sitting writing this in San Francisco, while Adam and I have meetings with a number of companies.
One of the things that is telling...
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Print Catalogs aren't riddled with Ad Fraud, and they're still big business.
Do you know what isn’t riddled with ‘Ad Fraud’?
Printed Catalogs, that’s what.
And, they’re making a wonderful comeback.
80.9% of those who speak out against brands on social media are “hotheads,”
We speak to a lot of brands about 'Social Media' and how we can help train, teach, and empower them to really take control of the social...
Social Media Remains Siloed within Organisations
Social Media has been around for many a year, I've been on it for 10 years. That isn't a boast, in fact I came to it pretty late.
Do you use 'Social Listening' for Good, or Evil?
In marketing land we often talk about 'who we want to target' for the next campaign, or how close did we get to the 'target customer'...
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