Retail Can Learn More From How Consumers 'Experience' Your Brand Than it Can From Just Transactions?
Prior to 2020, the experience economy appeared to be booming. In the US, sales of spectator events, amusement parks, restaurants and...
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Forget NPS & Mystery Shopping - In Retail "Social Sentiment" Is Driving Transformation.
"A recent McKinsey study indicates that CPG companies with innovative sales and marketing teams grow 4.1% faster than those who lack...
Any Retailer Can Give A Great Experience - When the Store is Empty.
Today we take it for granted that at the click of the mouse we can talk to, be seen with, and connect to virtually anyone around the...
'Visual Merchandisers' - Retail Needs You More Than Ever, Please Come Back!
The current crisis has forced organisations to adapt rapidly to new realities, opening everyone’s eyes to new, faster ways of working...
Customer Engagement Is Your Secret Weapon To Beat The Competition
"The report’s overall message is clear. Companies that have formal customer engagement initiatives outperform those that don’t. For...
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