Talking to a sales leader recently they talked about how they saw different parts of the organization would create leads

He saw leads coming from

Sales … which the CRO was responsible for

Marketing … which the CMO was responsible for 

Channel … that the partner team are responsible for

In this conversation we discussed how our social selling methodology would enable his sales team (or SDRs) generate the leads he needed

Plus backfill any shortfall in leads that might come from marketing or partners

We also talked about how we can take those sales generated leads and run them through the pipe faster

And what deal acceleration really meant 

How he could now take deals created this quarter and close them this quarter

Closing deals before the competition

In fact, in some cases with no competition, keeping margins up 

Making a massive impact on the quarter number 

And his longevity as a CRO 

Can you drive revenue from social media?

Social selling is not about samming people or inmails or connect and pitch

Our definition of social selling is 

"Using your presence and behavior on social media to build influence, make connections, grow relationships and trust, which leads to conversation and commercial interaction"
 

And the results?

For an AE, we can shorten sales cycles by 30%

And the average SDR will get 1 x ICP meeting a day

Which should increase your revenue by 20%

You can get these results by using our social selling methodology, that is certified by Institute of Sales Professionals (ISP)

"social selling techniques to influence buyers and changemakers - 2nd edition".

In this brand new edition, I have updated all the text, I have also got 15 practitioners, so people who are doing this already to explain how they are get (practical) business benefit. From the CEO that has been running a digital business for over 18 months to sales leaders and sales people who use social selling every day to drive revenue growth. 

Articles on how these business have and are implementing digital, from Mercer, Telstra Purple, Ring Central, Cyberhawk, Namos, Ericsson, DLA Ignite and more.

What does Mark Schaefer, Marketing guru think of the book "social selling - techniques to influence buyers and changemakers - 2nd edition"? watch the video here

It's available on Amazon worldwide.  Link to Amazon.com here and Amazon.co.uk here.