Not in themselves it may seem? We hit a tipping point in July, 51% of the global population is now on social media, therefore if you are...
In a recent article I wrote about the need for a “rich and diverse content mix” and a few people have been in touch about what that...
And just like that, everything changed . . . We went into lockdown. A global pandemic. Panic. Social distancing. Working from home. Some...
If retail spent a lot more time focusing and obsessing on changes in consumer behaviour as opposed to waiting for this pandemic to sort...
If you're at all anxious about the impact of artificial intelligence on your career, I can strongly recommend this article and the...
The ubiquity of use and related obsession with carrying a mobile phone has changed behaviour and the dynamics around how consumers choose...
According to the MIT Sloan Management Review, companies that have embraced digital transformation are 26% more profitable than their...
End to end business transformation with Social Media has known benefits but, there is more when you scratch the surface, its deeper. We...
Social Media is relatively new, I've only been on Twitter 11 years, but in that time, things have accelerated. In this research by Simon...
The 'luxury' retail sector is driven more than any other by 'lifestyle and experience' For the wealthy to 'feel' wealthy they crave the...
For business and consumer behavioural reasons I keep a close watch on China - and not just for stories, myths, and especially not for...
Selling products, services or selling yourself? Start a blog today... One of my favourite modules of our training is the blogging...
Here at DLA Ignite we've been working hard to take the guesswork out of selling. We've had the return on investment (ROI) of social...
My partner had her car services the other day and she got a hire car. The hire car was built in South Korea and down the side of the car...
I've had many conversations with marketing copywriters in the past day or so about the significance of GPT-3, the new open source...
In this new report by Simon Kemp he outlines the extent that social media has become part of our lives. When I talk to people about...