One of the things we teach people as part of our social programs is how to create content.
The ability to create content at all levels and in different department, not just sales, it's a key life skill today. Just like knowing how to use Zoo, Power Point or even how to use a mobile phone.
We teach all people to create content; from sales people to technical people and this can be people from different departments such as human resources, procurement, marketing, customer service etc.
You could be surprised, that but you getting onto this will dig you out of your pipeline hole this September, October and November. Of course you need to get your salespeople prospecting and we can help with that, but as a Leader I suspect the hole is pretty big, so here is a "belt and braces" policy.
Help Is At Hand
In this article by Adam Gray, he takes you through all of the excuses we hear and explains why you should not fear creating content. We often hear people say that writing content and hoping isn't a strategy. They are dead right.
We don't teach people to write content and hope. This is about creating action based content and let's not forget that if you are not creating content you are invisible to the modern buyer. Being invisible to the modern buyer means you are losing deals to the competition.
We are All Social
We are all social, it could be being social "down the pub" or social "on zoom meetings". But we are all social.
Extrovert or Introvert .... by the way, social media is great for introverts as you can go away and think about your answer.
How to save Your Pipeline
Right now many of you are looking at pipeline deserts. How will you pull this back. It's simple, empower your employees to talk on social. Not in a "corporate content" way... that does not differentiate you, but in an authentic, inspirational, educational way.
Who's doing this?
In this interview with Danielle Guzman who is Global Head of Social Media for Mercer and we discuss "5 Things to Kick Start Your Employee Advocacy Program" and she shares the value they have gained from empowering their employees with social media.
Mercer are getting 3 to 4 times the attributed revenue than the brand generates. Can you believe that? If the brand is creating $10 million, then empowering your team on social will generate $40 million.
There could be a business case there, ny suggestion is that you use an outside company to help you. Hint, hint. ;)
Here's a post from one of clients that talks about this subject.
Don't Wait Until September
One of our clients, the average sales cycle is 187 days, so if you want to close something today, you needed to start 187 days ago.
The same with pipeline, if you want to sort the pipeline desert you are heading to, you need to start now.
We are ready to help.
Contact me here
Think about where content is adding value to your organization currently: marketing, social media, sales, employer branding, recruiting, and internal communications. Content is everywhere and impacting everything. More than you may even have thought about or realized until just now. This is not about activating employee content creators for the sake of checking a box, but enabling content that has purpose and results in tangible value for your audiences. Great content creation continues to succeed and help all areas of your business thrive.
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