Why Leaders Don’t Embrace the Skills They’ll Need for the Future?
Just before Christmas I read the book "Mindset - Updated Edition: Changing The Way You think To Fulfil Your Potential" by Dr Carol Dweck...
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A Marketer Today May Not Recognise The Marketing Team Of Tomorrow
I'm currently reading "Marketing Rebellion: The Most Human Company Wins" by Mark Schaefer ... it's an interesting book.
He talks about the...
Your Company Culture Is the Key to Creating Strong Brand Champions
I'm reading Mark Schaefer's book "Marketing Rebellion" which makes a number of great points. People hate being interrupted....
How Organizational Structures Obstruct Digital Transformation
Looking down on my installation of Slack, as CEO, I can see who in the business and who is, and who is not contributing. For a CEO...
What CMOs Should Tell Board Members (and What Boards Should Be Asking)
Last year we watched a massive change in marketing, marketers came to us and said that "marketing is working anymore". We also saw...
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