Have the Differences Between B2B and B2C Marketing Disappeared?
There is a difference between Business to Business (B2B) and Business to Consumer (B2C) but the difference is getting closer and...
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Current Malpractice Handicaps Social Selling's Potential
We've all been there.
Somebody sends you a connection request on Linkedin, and then the next moment they are pitching to you whatever it...
Why Vanity Metrics Kill Content Marketing
So often we see people being "busy" on social.
We are "running an SSI" competition people will tell us or you will see that they have...
What HR Can Learn From Marketing About Employee Experience
Social ( we are talking internal social here) has broken down the many barriers that appeared in companies.
Now you can look at your...
Is it Time to Rethink “digital”?
I've just got off a telephone call where the conversation was about digital transformation and I was looking for insight about how a...
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