Redefining ROI: What Real Return Looks Like for Social
You must, must, must be getting an Return on Investment (ROI) from Social Media, it a fundamental measure that people should and can get.
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Digital Leadership Associates Archive
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What Can B2B Marketers Learn from the FIFA 2018 World Cup?
This is an interesting article created by our friends at Facebook that takes you through a "stato heaven" of statistics related to the...
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Even for B2B Companies Customer Experience Is The New Brand
In the B2C world, it's easy to spot customer experience, we might fill a shopping cart on-line or go into a shop and be ignored, either...
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Why Your Company Needs to Own its Customer Experience from Start to Finish
Interesting article about BMW and the realisation that they need to own the customer experience from beginning to end. Let's park...
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B2B Buyers Prefer to "Do-It-Themselves" - Just Like the Way You and I Buy
This article sums up some of the latest research on B2B buyers and guess what? They are just like us!
10 years ago, we had to call a...
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