For many B2B marketers, plans for 2020 were anchored around in-person events—the problem with this is that it misses out on the changes...

Gartner issue some great content every quarter, here is a summarization of "Chief Sales Officer - First Quarter of 2021".

In addition to...

Daily, I look around social media for messages of change, challenges, insight and information that tells me what the pandemic has meant...

I was on a panel yesterday and it was very clear that even after 12 months of lock down, people are still trying to use pre-covid...

This is a great article on a very thorny issues which is about, should you share competitor content on social media.

My view is that, if...

"The report’s overall message is clear. Companies that have formal customer engagement initiatives outperform those that don’t. For...

For most of my Linkedin life, I was amongst the corporate brigade or on the outside of what I could post, share, and say on this...

Last week I had the pleasure of hosting our weekly Clubhouse room on Social Selling & Influence.

I chose the subject of ‘trust’ as its...

Salesforce have put out a number of articles that talk about the end of the office as we know it.  I understand they are already

Why as a marketer should you take a risk in 2021?  Well actually, because your current marketing isn't working.

Now, of course, that...

Most of you will have recently seen the news of "cat man"

 This video shows a person struggling to use Zoom in a court in the US.

I...

Surviving Retail brands are now passing key elements of the fiscal pain of this crisis further down the supply chain by offloading...

Let me give you something to think about. 

If you had seen the following statement prior to this pandemic what would you, your...

What exactly is a circular economy? 

In simple terms, it means that products are made from recycled materials, and they themselves...

I'm very lucky, that my mother and father are still alive.  My mother is 82, and is shielding at home, while my father, 88 is in a...

I spotted this article the other day, this is the paragraph that interested me.

"A recent B2B buyer survey showed that most senior...

Just found this research on email marketing, before we dig in, let's understand the sample

"The report was based on data from a...

According to the latest Quocirca Channel Survey, the Managed Print Services (MPS) channel is optimistic that 2021 will see revenues...

The writer, Ann Sung Ruckstuhl makes some great points about marketing.

Ann Sung, talks a lot of sense by saying....

"Between 2000 and 2017,

Without a doubt 2020/21 has made us all open to change, particularly in the way we have to go about our daily lives. It will go down in...

“…I know this is a hard leadership decision, because we are trying to help you evolve from the leaders of sellers to the leader of...

One of the things that scares me about articles, is it's a least 5 years old in approach.

We deal with CEOs every day, who have believed...

 Connection, Pre Pandemic.

Prospect, research, phone, listen, talk, discuss, meet, discuss more, build the relationship, present, win...

Yesterday I was on a webinar that was given by Gartner, where they said something that really stood out.

"Buyers are looking for a seller...

This EY report, has a great quote 

"With businesses adopting a digital-first mindset ....COVID-19 accelerated digitization. Where...

This article has some great advice for all of us in sales and marketing.

The writer, Ann Sung Ruckstuhl makes some great points about

If you are a b2b business leader this should make you stop and think.

Listening in to the Gartner 'Post Pandemic Scenario Planning for...

I spotted this research the other day and to be honest I was pretty skeptical.  

"According to research from Hubspot, when

Most have us who are active on social media must have seen this video of a person struggling to use Zoom.

I remember when I first got into...

Consumers are a fickle bunch, if you're brand is no longer as relevant as it once was they will go to the next one with whom they 'feel'...

I've been involved in eCommerce since the very early days, and during that time I've seen a lot of brands come and go, along with a whole...

The world of digital can be a veritable minefield, especially when your company is trying to keep up with all those trendy start-ups who...

The Transportation and Logistics industry has seen steady growth over the last 10 years.

A demanding market with many players and many new...

I spotted this article the other day, this is the paragraph that interested me.

"A recent B2B buyer survey showed that most senior...

“You're the average of the five people spend the most time with,” a quote attributed most often to motivational speaker Jim Rohn. There's...

Monday morning and the weekend got me thinking.

I used to post corporate content on my account because that was what we were told to do.

In this research by Cognizant, they make a number of great points about how the world is shifting, away from analogue and has shifted to...

I've written before about a "K" shaped recovery.  This is where digital business survive and thrive in the pandemic, new normal....

This article opens up with a great metaphor. 

"Few New Years’ resolutions come as a surprise. Cultivating a meditation practice,...

Often we see marketing blurb written by companies, who always start by saying "imagine a stream of leads" of course we always imagine,...

My early sales career involved the printing and photocopier industry.

Fast-paced, suit & tie, calls, calls, more calls, meetings,...

Fickle lot those socially savvy consumers eh!

Let's be honest with ourselves, retail adopted the homogenisation and the blandness of...

Businesses are collapsing at an alarming rate, unemployment is rocketing around the world yet pent up creativity, innovation, and...

I have been asked by several people over the last few weeks about how I start to tell stories on my profile and my content.

The answer is...

Interesting article from World Economic Forum and Boston Consulting Group (BCG)

To quote these thought leaders

"COVID-19 has highlighted...

What was before is now different, and this different might be how things are for the foreseeable future.

We are deep in this environment...

Every few months, Adam and I get pitched a product that will "revolutionise sales".  It always feels that I'm some sort of investor...

If you didn’t know this by now then take it as RED.

The buying process and journey have now fully tilted, and the pandemic has only...

When we talk to business, people are using social in some shape or form, but the problem is that they are using social tactically.

So what...

In this blog, I'm going to take the latest social media report by We Are Social and Hootsuite, complied by Simon Kemp and break it down...