For many B2B marketers, plans for 2020 were anchored around in-person events—the problem with this is that it misses out on the changes...
Gartner issue some great content every quarter, here is a summarization of "Chief Sales Officer - First Quarter of 2021". In addition to...
Daily, I look around social media for messages of change, challenges, insight and information that tells me what the pandemic has meant...
I was on a panel yesterday and it was very clear that even after 12 months of lock down, people are still trying to use pre-covid...
This is a great article on a very thorny issues which is about, should you share competitor content on social media. My view is that, if...
"The report’s overall message is clear. Companies that have formal customer engagement initiatives outperform those that don’t. For...
For most of my Linkedin life, I was amongst the corporate brigade or on the outside of what I could post, share, and say on this...
Last week I had the pleasure of hosting our weekly Clubhouse room on Social Selling & Influence. I chose the subject of ‘trust’ as its...
Salesforce have put out a number of articles that talk about the end of the office as we know it. I understand they are already...
Why as a marketer should you take a risk in 2021? Well actually, because your current marketing isn't working. Now, of course, that...
Most of you will have recently seen the news of "cat man" This video shows a person struggling to use Zoom in a court in the US. A...
Surviving Retail brands are now passing key elements of the fiscal pain of this crisis further down the supply chain by offloading...
Let me give you something to think about. If you had seen the following statement prior to this pandemic what would you, your leadership...
What exactly is a circular economy? In simple terms, it means that products are made from recycled materials, and they themselves are...
I'm very lucky, that my mother and father are still alive. My mother is 82, and is shielding at home, while my father, 88 is in a...
I spotted this article the other day, this is the paragraph that interested me. "A recent B2B buyer survey showed that most senior...