First impressions are not just important—they’re critical
In this blog, the introduction starts with
"First impressions are not just important—they’re critical
For seasoned buyers, it often takes...
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I want to wrestle an alligator
On a trip the Brazilian Pantanal one of the tour group, was a US Marine
You could tell just by him looking at you, he could break...
How Christmas pudding hats can get you more leads and meetings
A Christmas story and metaphor
Walking up to strangers and asking for a meeting has always been hard
To give a meeting to a stranger is an...
Should I post on social media between Christmas and New Year?
It's a question we get asked a lot at this time of the year
"Should I post on social media between Christmas and New Year?"
Our...
The power of serving others at Christmas
Back in 2017 I worked as a volunteer at the homeless charity, Crisis
Crisis always have a hub at Christmas where the homeless are invited...
Why in an AI world, Father Christmas will still be out delivering presents this evening
You may not know, but I’m good mates with one of Santa’s elves and all this came out while having a coffee with her last month
This year...
Marketers have a new audience to worry about — large language models
In this article by Digiday they start to unpeel the onion on how on earth brands will become part of search results, now that people are...
Do you fancy going fishing for Piranhas today?
I’m not a person that goes fishing
I went once when I was a teenager and didn’t catch anything
So, when on holiday in the Pantanal in...
We’ve shut the business down for two weeks, why?
I shut the business down for two weeks in August and somebody left a comment
“.. and how did that turn out?”
As if somehow, giving the team...
What's your sales and marketing strategy in 2025? "we are going to continue to blast stuff out and then ask for a demo" .. really?
This is a true story, I asked somebody what their marketing strategy would be in 2025 and they said
“We are going to continue to blast...
The 2025 Marketer’s Roadmap: Content Trends to Watch
In this article by CMSWire they make a number of predictions about content marketing in 2025
What I notice in this article is that in many...
How content marketing has helped us celebrate Christmas
There are many great examples of content marketing over time, one is the Michelin guide, which was created so people drove their cars...
ChatGPT is basically becoming your new web browser… here are 3 reasons why
There is a great new AI resource, which is the Neuron daily newsletter
In it they have been featuring an AI 12 days of Christmas and day 8...
The $64 million sales and marketing question is - How do we train AI Agents to recommend our brand?
Great discussion between William Harris and Andy Crestodina on this podcast
The podcast is long but well worth a listen, especially if you...
What exactly is an AI agent?
AI agents are supposed to be the next big thing in AI, but there isn’t an exact definition of what they are. To this point, people can’t...
How do I start social selling, so I can smash my number in 2025?
After a presentation, I often get this question. It has various forms:
Ok, but where should I start?What are the 2-3 things I should do now?
I got my Syrian visa
Back in 2011
The plan was to spend a few days in Beirut
Then get a taxi over the border into Syria to spend the rest of the holiday
The...
The reason why content is no longer an inbound play
The way to success we've been told is content marketing
Post content on social media and the buyers will come flocking
Let's be honest now,...
Which company will you bet on in 2025?
Recently the Publicis Sapient CMO Teresa Barreira posted a video on LinkedIn talking about the advice she'd give her younger self when...
Finance teams live in a bubble – and it’s time to burst it
I am a voracious reader. I read books, blogs, reports and newspapers from every sector to give me a broad understanding of the business,...
The 2 reasons your sales force, your CEO, your leadership, your marketing team, your HR team, in fact all your employees need to be active on social
Reason 1. To facilitate conversation
Reason 2. To establish authority
That's it ……
Now, of course, each person will have a different...
Should we be measuring gross national happiness (GNH), rather than GDP (gross domestic product)?
In 2009 I went to Bhutan
Bhutan, officially the kingdom of Bhutan is a landlocked country in south Asia
They don't measure the country by...
"I'm not good any anything" - why we are always good at something
Last week was my mother's 87th Birthday
We always use the day as a rally point to get the family together
Families can be so complex today,...
89% of B2B buyers have adopted genAI, naming it one of the top sources of self-guided information in every phase of their buying process
There is a recent report by Forrester, (sorry it's $1495) in it's summary it states that
“89% of B2B buyers have adopted generative AI...
10 leadership books to sharpen your mind during the holidays
Stephanie Middaugh's book, Elevate and Optimise – Your Enablement Maturity Journey, offers a compelling roadmap for professionals seeking...
The Future of AI is - AI agents, AI agents, AI agents
If you are going to watch one video this year, watch this from Jeremiah Owyang, this is the future
In it, Jeremiah talks about how AI...
So what you're telling me is you can strip out $1 million of cost from a sales team of 10 while increasing revenue at the same time? Yes
Last week I met up with a friend
He's a tech sales leader that has run a number of big sales teams
He was over from the US and we met up...
The difference between buyer search and discovery and why it matters
Yesterday we went into London to the Royal Academy (RA) to see the exhibition
Michelangelo, Leonardo, Raphael Florence, c. 1504
When we...
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