In this blog, the introduction starts with "First impressions are not just important—they’re critical For seasoned buyers, it often takes...
On a trip the Brazilian Pantanal one of the tour group, was a US Marine You could tell just by him looking at you, he could break every...
A Christmas story and metaphor Walking up to strangers and asking for a meeting has always been hard To give a meeting to a stranger is...
It's a question we get asked a lot at this time of the year "Should I post on social media between Christmas and New Year?" Our research...
Back in 2017 I worked as a volunteer at the homeless charity, Crisis Crisis always have a hub at Christmas where the homeless are invited...
You may not know, but I’m good mates with one of Santa’s elves and all this came out while having a coffee with her last month This year...
In this article by Digiday they start to unpeel the onion on how on earth brands will become part of search results, now that people are...
I’m not a person that goes fishing I went once when I was a teenager and didn’t catch anything So, when on holiday in the Pantanal in...
I shut the business down for two weeks in August and somebody left a comment “.. and how did that turn out?” As if somehow, giving the...
This is a true story, I asked somebody what their marketing strategy would be in 2025 and they said “We are going to continue to blast...
In this article by CMSWire they make a number of predictions about content marketing in 2025 What I notice in this article is that in...
There are many great examples of content marketing over time, one is the Michelin guide, which was created so people drove their cars...
There is a great new AI resource, which is the Neuron daily newsletter In it they have been featuring an AI 12 days of Christmas and day...
Great discussion between William Harris and Andy Crestodina on this podcast The podcast is long but well worth a listen, especially if...
AI agents are supposed to be the next big thing in AI, but there isn’t an exact definition of what they are. To this point, people can’t...
After a presentation, I often get this question. It has various forms: Ok, but where should I start?What are the 2-3 things I should do...