Digital is changing the world. Digital finds its own level. Digital is not IT change, it is finding new efficiencies and effectiveness...
I was reading this article (link below) about hotel distribution and revenue strategy. 3 words hit me like a bolt of lighting: "...owning...
Interesting article about the pitfalls of measurement. We have seen it in the world of digital that in fact there is little or no...
I'm lucky enough to be mixing work with holiday in Slovenia this week. Ljubljana, the capital, is a beautiful, compact city. It's got a...
I recently stumbled across a McKinsey piece of research titled 'The Case for Digital Reinvention', I've provided the link to the piece...
I recently received a number of 'confidential' messages via social media from a number of extremely concerned employees from a well known...
We often get asked the obvious question regarding ROI for Social Media, and as a marketing guy I get it, especially when there seems to...
Employee advocacy strategies seem to scare the pants off those in the C-Suite, mainly because they feel they're not in control of what...
If you have spent anytime in marketing you will be used to the term 'buying persona', and for many people in other departments of the...
The discrediting of an unqualified "expert" - found to have cut-and-pasted the same evidence for several different cases - has led to the...
Chances are you've already invested quite a lot of time, resource, and no doubt hard cash into 'optimising' your website for all the...
In 2017, the global Instagram influencer marketing industry, which is one of the biggest alongside YouTube, was worth $1.1 billion and...
On June. 20, the ICO released a report that specifically focuses on how the ad tech sector should comply with GDPR — an area that would...
The GDPR initiative that was rolled out in Europe last May (2018) has now entered into its second year. We've seen a myriad of approaches...
Some months ago via Social Media (Twitter, then LinkedIn) I met someone who seemed to resonate the same concerns around the massive...
I was reading this article by the wonderful Mark Schaefer (click here) for the article, in the piece he discusses why industries need to...