Digital is changing the world.  Digital finds its own level.  Digital is not IT change, it is finding new efficiencies and...

I was reading this article (link below) about hotel distribution and revenue strategy. 3 words hit me like a bolt of lighting:

"...owning...

Interesting article about the pitfalls of measurement.

We have seen it in the world of digital that in fact there is little or no...

I'm lucky enough to be mixing work with holiday in Slovenia this week. Ljubljana, the capital, is a beautiful, compact city. It's got a...

I recently stumbled across a McKinsey piece of research titled 'The Case for Digital Reinvention', I've provided the link to the piece...

I recently received a number of 'confidential' messages via social media from a number of extremely concerned employees from a well known...

We often get asked the obvious question regarding ROI for Social Media, and as a marketing guy I get it, especially when there seems to...

Employee advocacy strategies seem to scare the pants off those in the C-Suite, mainly because they feel they're not in control of what...

If you have spent anytime in marketing you will be used to the term 'buying persona', and for many people in other departments of the...

The discrediting of an unqualified "expert" - found to have cut-and-pasted the same evidence for several different cases - has led to the...

Chances are you've already invested quite a lot of time, resource, and no doubt hard cash into 'optimising' your website for all the...

In 2017, the global Instagram influencer marketing industry, which is one of the biggest alongside YouTube, was worth $1.1 billion and...

On June. 20, the ICO released a report that specifically focuses on how the ad tech sector should comply with GDPR — an area that would...

The GDPR initiative that was rolled out in Europe last May (2018) has now entered into its second year.

We've seen a myriad of approaches...

Some months ago via Social Media (Twitter, then LinkedIn) I met someone who seemed to resonate the same concerns around the massive...

I was reading this article by the wonderful Mark Schaefer (click here) for the article, in the piece he discusses why industries need to...

According to this article Cloud companies are getting "hammered" by the stock market because sales cycles are getting longer.

This we find...

Becoming a CEO does not mean turning up everyday and doing your number.  Doing your number is "table stakes", it's doing your job....

An interesting article, but it misses three key points.

1.  The death of marketing as we knew it - The fact that the old ways of...

We talk a lot at DLA Ignite about how we can help organisations to 'empower' employees as key advocates of a company, and how that...

One of my favourite restaurants in Hong Kong is Aziza. 

It's small (12 covers), family-run, serving delicious Egyptian food. They do...

There is a saying that if you have a hammer everything is a nail.

The same with digital transformation.  The Marketing funds sit with...

I have to admit, I'm no Marketer, I'm a Salesperson that has read a few Marketing books.

One of the things that always baffles me about...

The headline reads;

Marketers spending 43% of budgets on Google, Facebook, Amazon, want ‘alternatives’.

This is followed by the following...

I really don't like intrusive advertising, and from what I can evidence I'm not alone so when I came across this blog that articulates...

According to BrightLocal, 88% of consumers trust online reviews from other customers just as much as they would recommendations from...

I'm constantly amazed at how many people have anxiety around posting and generating 'creative' ideas on all social platforms, I also...

I'm writing this blog in the glorious sunshine of South East Spain which is where (for now) my Wife and myself have chosen to live, and...

I'm not sure if your aware of the recent trend report from Gartner and Forrester, both agreeing that the traditional buying process has...

I'm sitting writing this in San Francisco, while Adam and I have meetings with a number of companies.

One of the things that is telling...

Today we see lots of companies still producing 'White Papers' in order to present themselves as an authority in their sector and market,...

If someone got access to your company bank account, then consistently stole 50% of the cash you kept putting in their would you be happy,...

There are 3.5 Billion people around the world on SocialMedia as at April 2019.

So, why is it that brands and businesses choose to migrate...

As businesses become even more fixated with paying to acquire new customers I read with interest the recent ‘Mary Meeker’ report.

It’s...

This week I was invited to a couple of speaking events, in their way both of them very different.

One of them was focused on organisations...

Your Digital Transformation is a success.  Is it?  How do you know?

I often read articles about how great a digital...

The two prospectives that you need to take into account for business change, are, one, changing both mindsets and habits and the second...

Last week I received a message on Linkedin from a first-degree contact that started with the phrase:   "This isn't spam, but….." 

Talking to somebody recently they said, "we have moved over to Microsoft teams".

I said "that's amazing, you guys should be looking at...

Do you know what isn’t riddled with ‘Ad Fraud’? 

Printed Catalogs, that’s what. 

And, they’re making a wonderful comeback. 

On Instagram, FaceBook, Pinterest and other social networking platforms, there are literally thousands of small businesses, and they are...

Perhaps you've worked in retail and experienced the following conversation. Or more likely, been the buyer in a retail store:

Retail staff: "

Do you use a fitness tracker? Trying to hit 10,000 steps a day? No doubt you’ve seen dozens of articles in the past few months attacking...

Do you have shares in Ad Tech companies and Ad Agencies? 

Ad Fraud is forecast to reach $100 Billion by 2023 - in my opinion those...

With the continuing rise in 'shoppable' social platforms like Instagram, we're now starting to see how 'Social Commerce' is already...

The last week I've been in Joplin onboarding a new reseller.

One of the things we did while out there was go to a baseball game with the...

The team at ZoomInfo put together the following list of 48 social selling statistics in hopes that sales reps everywhere would take this...

The world has changed and we know it.

Here I am sitting in Joplin.  How did I get here?  Apart from the obvious flights, I got...

We speak to a lot of brands about 'Social Media' and how we can help train, teach, and empower them to really take control of the social...

Well, that went quick, not 2 minutes ago it was freezing cold, very wet and most people still dreaming about that summer holiday, and now...

As with all things retro what goes around comes around, ever since the advent of the internet there has always been the doom mongers who...

Social Listening, its not really anything new is it?

Over the years I've worked on numerous brand realignment, and brand re-positioning...

It’s back!

Love it or hate it, it’s been hard to ignore the hit series Love Island. Even those that resisted the temptation to tune in...

Have you ever seen the movie 'Fight Club' with Brad Pitt, Edward Norton, and from memory even 'Meatloaf' was in it (not the food of...

In eCommerce land we tend not to use the term 'leads' in relation to potential new customers, we politely refer to them as 'prospects',...

I know its a bit of an 'old chestnut' as we say in the UK but being on social doesn't always translate to being 'social'.

Many brands seem...

Whether we're aware of it or not throughout our lives we all join or start a community of like minded people, its what makes us the...

Apple announced yesterday that they are keeping their promise to frustrate tools used by Facebook to automatically track web users,...

Did you know there are over 5.7 million SME's in the UK (Small, Medium Enterprises 2018) The usual definition of small and medium sized...

The business world is made of some really bright, innovative 'Change Makers', we all know who they are, I've worked with some really...

I spent a lot of time these past few weeks posting blogs about the 'Healthcare, Legal, Financial, and Retail' sectors, mainly to...

There are books that define an age and for me it's Carol Dweck's, I've purchased copies of her book for all my friends and the Board of...

Authenticity won't go away. Whether it's your subject matter, tone of voice, or user-generated content, the 'A' word still dominates...

I was horribly late thanks to the rain. The event "How to find a job, and brand yourself, and your business on Linkedin" had kicked off...

Sales always has and always will be about process, there are no short cuts.

I recall in the past when sales people would come to me and...

By now you'll be aware of the stunt pulled by The North Face and its agency Leo Burnett Tailor Made who replaced photos on Wikipedia...