12/29/2017 12:00:00 AM Voice search, voice social. There's gold in them there hills By Peter Springett Good summary here of the opportunities available to developers coding for the fast-growing voice-tech economy. With Apple stumbling over...
12/23/2017 12:00:00 AM Can Marketing Continue to Spend, Spend, Spend ?.... By Tim Hughes In this research 93% of marketers expect to see marketing spend to increase, what isn't clear is how this compares with the year before....
12/22/2017 12:00:00 AM Data Science in Marketing Grows Up - Saying in a Meeting "I Know" Rather than "I Think" ... By Tim Hughes I was talking to a non sales and marketing friend yesterday and he said, that everything we do today is about data. He went on to tell...
12/21/2017 4:12:09 PM Forget reality. Here comes artificial intelligence By Peter Springett I wish I could remember the author of this quotation, that I paraphrase, "The biggest threat of artificial intelligence is not to...
12/21/2017 9:31:22 AM Yoshimi Battles The Pink Robots - Alexa, Get Me an Artificial Intelligence Strategy By Tim Hughes This research asked 500 marketers which trend they felt the most unprepared for and "of course" Artificial Intelligence, Augmented...
12/20/2017 12:34:19 PM improved data on relationships, will give you improved sales opportunities By Digital Leadership Associates Whilst this piece is focussed on the legal sector, I believe what Paul says is relevant across all sectors. The key phrase here is...
12/20/2017 9:18:43 AM If you start me up I'll never stop Never stop, never stop, never stop By Tim Hughes Interesting article that recommends that millennials don't jump straight into starting their own start up, but work at a couple first. So...
12/19/2017 7:52:58 PM Convergence of Content: Pop Music and Playlists By Peter Springett As you may know, part of my 2017 experience of content is the way that bloggers, video producers, and now musicians gravitate towards the...
12/19/2017 11:58:43 AM All I Want for Christmas is a Meeting! By Tim Hughes In this Harvard Business Review article it concludes that people are more likely to have a meeting with you, if you ask face-to-face...
12/18/2017 6:01:26 PM Social Media - How Do You Measure Something That Has No Strategic Value? By Tim Hughes The Altimeter report this article is based on, as well as the various articles that have tried to dissect the data come to varying...
12/16/2017 10:49:15 AM Three Quarters of Marketers Think #ArtificialIntelligence Will Transform Marketing in 2018 By Tim Hughes While it isn't exactly scientific adding together lines in research, so while 40% say AI (the largest sample) will be the technology of...
12/15/2017 1:13:45 PM Learn to manage your attention By Peter Springett This is one of the biggest stories of our digital times, along with fake news and artificial intelligence. To be better at work,...
12/15/2017 12:00:00 AM How do you know when you agency is lying to you? By Adam Gray The joke answer is that "their lips are moving"...but in reality there may be some untruths going on. See the LinkedIn article here
12/15/2017 12:00:00 AM We Started a Digital Transformation but Ended Up In Meetings By Tim Hughes Great article my by friend Robert Caruso, which is a call to action for all companies to start a digital transformation. He approaches...
12/14/2017 6:23:16 AM Hello, is it Trust You're Looking For? By Tim Hughes There is an old saying in sales that "people buy people". I think to a certain extent this is right, we have all purchased something off...
12/14/2017 12:00:00 AM Why you must know what you're buying... By Adam Gray But so often I see companies buying things that they don’t understand. Whether it be enterprise marketing automation software used to...