The "Easy Button" for Sales: How AI is Scaling Human Connection
For the last decade, we’ve been on a mission to transform sales teams. Our goal? Shifting the focus to social as the primary method for...
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We are Digital Leadership Associates experts in Social Media Strategy, Social Selling and Social Media Management
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Why Your Sales Team Should Be Using AI Teammates Right Now
In 2026, the era of the "AI tool" (software you go into) is being replaced by the "AI Teammate" (intelligence that works alongside you)....
The AI Teammate: Transforming Social Selling to Personalised B2B Customer Engagement At Scale
The era of using AI as an "easy button" for automated spam is over. If you're using Large Language Models (LLMs) to ghost-write generic...
Why Your AI "Teammate" is the Ultimate Competitive Advantage
Most sales teams think they are winning because they use ChatGPT or Claude. The reality? If you’re using the same tools and the same...
The Five-Dollar Detour: A Bedouin Send-off
If you’ve been following my tour of Jordan, you’ll know the journey has been nothing short of cinematic. I went to Petra (detailed [here
The Numbers of Childhood: The Story of Rose Jones
The history of a family is often written in the gaps between what is remembered and what is lost. For Rose, (my mum's Mum and my Nan) she...
The CRM Ghost: Leading from the Digital Trenches
It’s easy to forget that CRM didn’t just appear out of the ether, it was "invented" by Tom Siebel, a former Oracle executive. I actually...
The Great Bifurcation: Why in an AI World Building is the Only Hedge Left
A recent post / Tweet mentioned that Tim Cook just told eight billion people what the next decade is going to cost them. The post...
Most of You are Resisting AI. The Data Says You’re Running Out of Time
We’ve all heard about "Quiet Quitting," but in 2026, the workplace is seeing something much deeper and more complex: the Quiet Rebellion.
The number one reason why your sales and marketing is failing and what to do about it
While everybody agrees that "people buy from people," the second you sit down to do your sales and marketing, you seem to catch a weird...
What an AI Teammate Means to the CEO
Let’s be honest: it’s easy to get buried in the "how" of technology and completely lose sight of the "why." When we talk about AI...
Why Should I Buy your Latest Book on Social Selling When I've Already Purchased the Previous One?
The world moves fast, but the digital sales world moves at a breakneck pace. If you already have your copy of the 2022 edition of Social...
From Ancient Canyons to Salty Shallows: A Dead Sea Detour
After wandering the rose-red halls of Petra, we hit the road toward the Dead Sea. At the time, I was working an EMEA-focused role, which,...
A Mother's Harrowing Maternity Journey
If you’ve been following my recent blog, A Story I’ve Never Told, you know that my parents' dream of starting a family had essentially...
Beyond the Model: Why AI’s Next Great Wall is "Collective Cognition"
We’ve spent the last three years obsessed with the "Solo Genius" phase of AI. Every few months, a new model drops with a higher parameter...
The CEO, the Sting, and the Seven-Figure Deal
Back in the late ’90s, my colleagues and I had a very specific brand of fun. We were "ERP geeks" in the truest sense. We’d sit around the...
The Internet Was Built for Humans. Your New Buyers Are Machines
For years, we’ve built the internet under one massive assumption: The user is a human being
We spent decades perfecting the art of the...
Social Selling in 2026: Why This Book Isn’t Just Another Sequel
Let’s be honest, does the world really need another book on social selling? If it’s just another 300-page "thought leadership" doorstop...
The Great Martech Inversion: When the Cockpit Becomes the Engine Room
For a decade, the Martech "stack" was a collection of destinations. We didn't just use HubSpot, Marketo, or Salesforce; we lived in them....
The Fully AI-Native Sales and Marketing Organization
I just caught a fascinating podcast between Tomasz Tunguz and Lena Waters regarding how AI is actually shifting the plates beneath Sales...
Detours and Dusty Boots: A Jordanian Pivot
Back in 2011, the original mission was simple: land in Beirut, grab a taxi, and cross the border into Syria. Unfortunately, history had...
The Day a Haircut Unlocked a Family Secret
My Nan (my Mum's mum), Rose, was born in 1910 and orphaned at just ten years old
It’s a story of incredible hardship, from the workhouse...
The Ghost Ship of the AI Era: Why Your Business Needs a Pilot, Not Just a Motor
We’re living through the fastest technology adoption curve in human history. To put it in perspective, Anthropic, the brains behind...
Why one summer, I was a sparky for 3 months
That stretch of time between finishing at Worcester Technical College and heading off to Coventry (Lanchester) Poly felt like a lifetime....
AI Literacy Training: From Incrementalism to Exponential Advantage
I've been writing a series of blogs covering the steps a CEO and Board should take in implementing AI.
The first blog was focused on the...
The Evolution of the "Sales Enablement" Role: Why AI is the New Teammate
AI isn’t just shifting the goalposts in business; it’s changing the entire game for both buyers and sellers. We’re seeing a fundamental...
The "Made by Humans" Premium: Why You Need to Pick an AI Lane Now
The clock is ticking on your brand’s "middle ground." Right now, we are witnessing a massive cultural shift where "Made by Humans" is...
From Hierarchy to Intelligence: Why AI Teammates Are the New Corporate Standard
I've written before about how AI Teammates can change your sales and marketing department in fact they can change the whole of your...
The Rarity Economy: Finding Signal in the Infinite Noise
We are currently sprinting toward a very specific kind of "more."
The horizon isn't just approaching; it’s accelerating. If you look at...
I was in Bangkok when the Thai Baht plunged in value
I was right in the thick of it in Bangkok on 2nd July, 1997, the day the Thai Baht didn't just dip, it absolutely cratered
The government...
My Nan's early life, from being orphaned, to the workhouse, to working in service
This is the story of my Mum's mother, Rose Jones, who married to be Rose Hewins and later remarried to be Rose Morris. To me she...
Put the large rocks in first ... really?
We’ve all seen the presentation. It’s a staple of the sales kickoff circuit: the "Jar of Rocks." The slides usually feature a sleek...
17th year anniversary of my journey on Social Media
17 years ago, I was sitting in my office at Oracle, and my boss was on a mission. Every week, like clockwork, he’d tell our team: "We...
This economic theory from 1865 argues that we’re headed for an AI age of abundance
There is a legitimate, growing anxiety that AI will replace human roles at every level of the workforce. However, history offers a...
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