For the last decade, we’ve been on a mission to transform sales teams. Our goal? Shifting the focus to social as the primary method for...
TL;DR: The Shift from "Tools" to "Teammates" In 2026, the era of the "AI tool" (software you go into) is being replaced by the "AI...
The era of using AI as an "easy button" for automated spam is over. If you're using Large Language Models (LLMs) to ghost-write generic...
Most sales teams think they are winning because they use ChatGPT or Claude. The reality? If you’re using the same tools and the same...
If you’ve been following my tour of Jordan, you’ll know the journey has been nothing short of cinematic. I went to Petra (detailed...
The history of a family is often written in the gaps between what is remembered and what is lost. For Rose, (my mum's Mum and my Nan) she...
It’s easy to forget that CRM didn’t just appear out of the ether, it was "invented" by Tom Siebel, a former Oracle executive. I actually...
A recent post / Tweet mentioned that Tim Cook just told eight billion people what the next decade is going to cost them. The post went...
We’ve all heard about "Quiet Quitting," but in 2026, the workplace is seeing something much deeper and more complex: the Quiet Rebellion....
While everybody agrees that "people buy from people," the second you sit down to do your sales and marketing, you seem to catch a weird...
Let’s be honest: it’s easy to get buried in the "how" of technology and completely lose sight of the "why." When we talk about AI...
The world moves fast, but the digital sales world moves at a breakneck pace. If you already have your copy of the 2022 edition of Social...
After wandering the rose-red halls of Petra, we hit the road toward the Dead Sea. At the time, I was working an EMEA-focused role, which,...
If you’ve been following my recent blog, A Story I’ve Never Told, you know that my parents' dream of starting a family had essentially...
We’ve spent the last three years obsessed with the "Solo Genius" phase of AI. Every few months, a new model drops with a higher parameter...
Back in the late ’90s, my colleagues and I had a very specific brand of fun. We were "ERP geeks" in the truest sense. We’d sit around the...