9/30/2018 12:49:36 PM Why Marketers Are Addressing the Technology Tsunami All Wrong! By Tim Hughes Technology advances with baby steps. Disruption doesn’t happen overnight. The electric light we are used to, is based on the gas light....
9/29/2018 1:34:11 PM Facebook Fine Under GDPR Could Be $1.6bn for 50m Data Breach By Tim Hughes You will have probable seen the fact that Facebook has had been (probably) hacked by some 50 million accounts. So they have reset some 90...
9/28/2018 7:25:57 AM 15 Ways to Salvage a Troubled Digital Transformation By Tim Hughes There are many ways that digital transformation fail; when it's treated like an IT project. "We are going Cloud" we often hear. Cloud...
9/26/2018 7:23:41 AM Is Cold Calling Dead? Either Way, It Shouldn’t Be Your Main Sales Tactic By Tim Hughes I often write about cold calling and I get comments about cold calling working. Sure, if you sell a low value transactional product,...
9/24/2018 11:14:44 PM Freeing up the Sales Force for Selling, Listening and Automating with AI By Tim Hughes Sitting here in Singapore after on-boarding "Team DLA" we are in the process of building them pipeline. So we were sitting in back to...
9/23/2018 12:45:51 AM How Organisations Can Stay Competitive In The Rapidly Evolving Digital World By Tim Hughes Digital Transformation is so often written in a language that is deliberately set up that it makes it sound hard or difficult. Big words...
9/23/2018 12:00:00 AM Four Habits Of Highly Ineffective Companies By Tim Hughes In the UK there is and has been a commonality between all of the companies that have failed recently. They have all run advertising...
9/22/2018 1:00:02 AM Has @Adobe Purchased a Dog? @marketo By Tim Hughes So Adobe has purchased Marketo for $4.75 Billion, yes Billion dollars. There must be a number of people at Marketo who are breathing a...
9/22/2018 12:35:51 AM 8 Mistakes Executives make when Digitizing their Business By Tim Hughes So often we see people making tactical decisions when it comes to digital transformation. People either get dazzled by the bright lights...
9/19/2018 11:13:26 PM 10 Internal Marketing Strategies That Give Your Company a New Release of Life By Tim Hughes Today, Marketing and Sales (as well) need to understand that the internet has changed everything. Look at all of us, we are busier and...
9/18/2018 11:17:29 PM Digital Marketing Is at a Crossroads By Tim Hughes If you look at any change in the way of working, if we take the move from analogue to digital. The first inventions are upgrades to old...
9/18/2018 7:55:03 PM Content? Keep it simple, stupid! By Peter Springett 'Creative ideas are tanking your content strategy' says this article from PR University. I couldn't agree more. I'd qualify this by...
9/17/2018 11:36:01 PM Corporate Blogs Always Work. But Only If You Do Them Right. By Tim Hughes There are two mistakes that people make when it comes to blogs and blogging. The first mistake is that people think that other people...
9/16/2018 10:55:56 PM Disrupt Yourself -- or Someone Else Will By Tim Hughes In his book "The Innovators Dilemma", Clayton Christensen points out that the most successful companies stay close to their client. He...
9/14/2018 10:06:36 AM How to Use Social Listening to Find Clients By Tim Hughes This is a good article from my friend Carlos Gil, and congratulations on being a contributor at "Entrepreneur". What I would say about...
9/13/2018 12:00:00 AM If Strategy Is So Important, Why Don’t We Make Time for It? By Tim Hughes When Adam and I set up DLA we spotted a gap in the market, which was the lack of understanding about social at a strategic level. I'm not...