Technology advances with baby steps. 

Disruption doesn’t happen overnight. The electric light we are used to, is based on the gas...

You will have probable seen the fact that Facebook has had been (probably) hacked by some 50 million accounts. So they have reset some 90...

There are many ways that digital transformation fail; when it's treated like an IT project.  "We are going Cloud" we often hear....

I often write about cold calling and I get comments about cold calling working.  Sure, if you sell a low value transactional...

Sitting here in Singapore after on-boarding "Team DLA" we are in the process of building them pipeline.  So we were sitting in back...

Digital Transformation is so often written in a language that is deliberately set up that it makes it sound hard or difficult.  Big...

In the UK there is and has been a commonality between all of the companies that have failed recently.  They have all run advertising...

So Adobe has purchased Marketo for $4.75 Billion, yes Billion dollars.  There must be a number of people at Marketo who are...

So often we see people making tactical decisions when it comes to digital transformation.

People either get dazzled by the bright lights...

Today, Marketing and Sales (as well) need to understand that the internet has changed everything.  Look at all of us, we are busier...

If you look at any change in the way of working, if we take the move from analogue to digital.  The first inventions are upgrades to...

'Creative ideas are tanking your content strategy' says this article from PR University.

I couldn't agree more. I'd qualify this by saying...

There are two mistakes that people make when it comes to blogs and blogging.  The first mistake is that people think that other...

In his book "The Innovators Dilemma", Clayton Christensen points out that the most successful  companies stay close to their client.

This is a good article from my friend Carlos Gil, and congratulations on being a contributor at "Entrepreneur".  What I would say...

When Adam and I set up DLA we spotted a gap in the market, which was the lack of understanding about social at a strategic level.

I'm not...

Spotted this article Deloitte have made an aquacision in the adtech world.  I'm sure they company they have purchased is amazing and...

Good article on Digital Transformation, very balanced, between understand there are three elements at play here, people, process and...

Things have changed since the introduction of "digital marketing".  Not so much the technology, but the way people buy.

All of us...

Nobody wants to see advertising, OK, I've said it!

Advertising was invented in a world before the internet.  In the 1930s the only...

Industrialised societies face their greatest threat, since the cold war, from an ‘intelligence’ that already outperforms the human...

I see so many people using social media wrong, it's seen as "just another channel".  It's just another medium for you to post and...

So BA has been hacked and customer credit card details are put online.

The attack is the first to hit a company under the new GDPR...

One of the issues people are grappling with today, is that Marketing, as we knew it doesn't work anymore.

We are all so much more...

This article is interesting as it talks about taking everybody along in the digital journey.  Technical, non-technical (like me),...

SEO, images, copy. If you want to know what determines a high quality, high ranking website, I suggest you print out this infographic and...

I'm guessing this article is written by somebody without practical experience of using social internally.  What employees don't want...

There are many facets to digital transformation and too often people focus on the technology.  Every IT supplier has jumped on the...

No.  OK it depends.

The thing that people miss is that there is one unique factor that nobody else has and that is you.  You are...

If you think that content marketing and video marketing is just for consumers, think again.

All the evidence shows that time-poor execs...

I've written before about people over complicating Marketing theory, not sure why but I guess it's so you get scared, panic and you hire...

I'm not sure this comes to surprise to anybody, apart from people who have a vested interest in the old legacy ways of sales and marketing.