If you think that content marketing and video marketing is just for consumers, think again.
All the evidence shows that time-poor execs are much more likely to consume video on LinkedIn or YouTube than they are to read an article, and email or another piece of copy.
Online video now accounts for half of all traffic on mobile alone, and 59% of senior executives say that they will opt for video when given the choice between video and text. (Source: MWP).
In the infographic cited here, 80% of decision makers prefer to get company information in a series of articles versus an advertisement.
Content marketing is also cost-effective. Marketers are reducing their advertising budgets to spend more on content.
And the top measures of success? Sales lead quality, sales and conversion rates lead the pack. Check out the full infographic in this article for more.
Content efforts benefit the sales team by developing high-quality leads and establishing a strong market position for your product. According to the infographic, 74 percent of companies say content marketing improves both lead quality and lead quantity. The graphic also shares the top three content marketing tactics: Blogging—helps to generate leads Social media—develops relationships with consumers Case studies—offer relatable narratives to potential customers