Branding in the Digital World
Last week on the Digital Download, we talked all about Branding in the Digital World. It's worth going back and having a listen to the...
We are Digital Leadership Associates experts in Social Media Strategy, Social Selling and Social Media Management
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Last week on the Digital Download, we talked all about Branding in the Digital World. It's worth going back and having a listen to the...
There are two things that business can learn from this
1. If you have somebody running your social media accounts, you are liable for...
In this video by Eric Doyle of Crux Consulting and DLA Ignite partner asks the question.
"Who are the leading technical and commercial
Interesting article from destinationCRM which talks about new sales trends for 2022 for life in the post pandemic world.
The full article is
I once lost it (my phone that is) on a train at the start of what was to be a 3 week long international business trip.
The trip...
The days of trying to 'buy' attention is well and truly over.
Pre Covid people were constantly bombarded with digital junk,...
In this 6 minute video by business Insider, marketing leaders from Amazon, LinkedIn, Lego Group, Diageo, Mastercard, TikTok, Accenture,
Our commercial worlds have changed so dramatically since the start of the digital transformation and have been accelerated by the recent...
A friend of mine posted a piece of content last week about their frustration with Social Media algorithms.
They wrote about how the...
I've never had so many leads and meetings through prospecting before
Every Monday, we run a training session for the team. Either
Before I start, I need to thank Simon Kemp for compiling this and for Hootsuite and We are social for paying for it.
The full report...
You know that situation, it does not matter how many sales reps / AEs you have and how much coverage you get, you cannot cover all the...
In this article by Inc, they talk about force multipliers.
"The concept of "force multipliers" originally was developed in
Many years ago before the internet, there were things like "free newspapers" and the yellow pages, I'm not going to describe what they...
In this 6 minute video by business Insider, marketing leaders from Amazon, LinkedIn, Lego Group, Diageo, Mastercard, TikTok, Accenture,
Without doubt 'Social Media' has been a huge blessing for Movies and TV Shows, we can't help but share our passion, dilemmas, and...
Ok, go with me for a minute, folks.
I want to talk about how we buy pizza vs. how we buy digital influence. And I know you all know how to...
This is one of the Big, Hairy, Audacious Goal or BHAG — a term coined by Jim Collins and Jerry Porras in their book, "Built to Last:...
I recently Interviewed Nadia Phillips at Umbrellar Cloud Ltd in New Zealand.
You can watch and listen to the interview
According to recent research from Gartner and Forrester 68% of 'prospects' looking to do business in B2B land have already completed...
According to this research from Lusha, which was provided by MarketingProfs, sales people are struggling early in a sales cycle, so let's...
Its a fact that 100+ year old print media and related news publications have found it difficult to commercially survive in today's 'eat...
As consumer behaviour started the 'unbundling' (cord cutting) of the cable and satellite networks in favour of eating their content in...
Was talking with a salesperson and a sales leader this week and the questions I was asked was around payment of commission. The...
Often we see opinions on social media that "cold calling is dead" or whatever point the person is trying to make. The response...
A CEO said this to me last week
"We have a high strikes rate when it comes to pitches, we just are not getting enough pitches"
I...
A friend of mine is active on social media, she gets engagement from within her prospects and customer accounts.
Just think, prospects and
A "CMO Collaborator" is defined as a CMO who encourages teams to work across the company, fostering a culture of collaboration and...
The all new series of The Social Selling 'THUNK'...!Volume 4 : Episode 4 with the HR Director.The Social Selling 🆃🅷🆄🅽🅺![θʌŋk]NOUN1....
Return rates for many retailers can make or break a company, particularly those in fast fashion.
Across the UK retail sector, return rates
The battle lines for order intake, revenue and ebitda in your sector are drawn, and they are online…are your team ready?
We meet Sales...
As we exit out of the Covid19 pandemic, we seem to be hit by more and more uncertainty. The war in Ukraine, inflation the possible...
Talking to a sales leader this week she said;
"Our job is harder than other sales teams as we have to take a transformational
I have started going for walks in the morning, it wasn't easy at first. Hearing that alarm go off at 6am and literally dragging my sorry...
The world has changed, there has been a perfect storm of social media, mobile, the internet and Covid-19. Once we were all in...
If a brand/company wanted to reinvent itself it must first take a serious note of changing consumer behaviours and recognise that inertia...
I don't know if your on Twitter, or Instaglam but if you are you will have seen all the spammy messages from all around the world with...
When, why, and how did we become so complacent with wasting money?
Pre-Covid keywords and low quality creative on intrusive ad tech...
It's a question I often get asked.
How can we sell higher?
And when I mean higher, I mean higher.
We can often be high, but still not at a...
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