A "CMO Collaborator" is defined as a CMO who encourages teams to work across the company, fostering a culture of collaboration and ensuring that brand vision and customer experience align.

The changing metrics required to support omni-channel organisations has meant that the traditional Marketing Director role is now outdated, some might say redundant.

The need to become deeply embedded in the entire business enterprise operating more as as an agile challenging business consultant has created the requirement for a number of unique skills to sit alongside all business touch-points.

In a world of rapidly advancing technology, changing customer attitudes, and unpredictable trends, marketing is evolving at lightning speed. 

The role of the CMO must also change to fit the changing needs of modern organisations, overseeing not only branding and marketing activities but also business growth and customer experience.

As the marketing industry grows increasingly digital, the demands and expectations of CMOs continue to evolve. CMOs are now required to focus on being customer-centric and data-driven while offering personalized strategies. They are also being called on more to prove ROI on campaigns.

CEOs are expecting CMOs to be a "magic bullet" that can revive sales, grow market share and inspire customers. These many, varied demands are often impossible for CMOs to meet, leading to increasingly shorter tenures.

My journey into marketing started in operations, and then into general management, back in the day I moved up the corporate ladder because I was seen as someone who 'made things happen'. 

I was one of those irritating guys who didn't just see a brick wall and stare at it, I looked at all the possibilities available for me and my team to go around it, and along the way we helped to 'transform' the companies we worked with, and for.

Without getting too deep into what growth marketing is all about the above really summarises how we do what what we do, and why we do it. 

We are people who like to see the bigger picture, we've had exposure, and gained experience across all aspects of an enterprise and in different sectors, and we all have an endless enquiring mind. 

We simply want to get our message across ahead of any competitor, we are the people whose role it is to 'motivate' not just our internal teams, but to motivate our existing, and potential customers into looking at us before they look elsewhere.

We are the people who look to see how others can disrupt what we do, way ahead of that disruption taking place, and seek to align the business in that thinking. 

To achieve business success, CMOs must adjust their mindset and working practices to achieve a more collaborative role. 

The priority of the CMO going forward must be to enable all departments in the organisation to work together and with external partners to build a customer-centric culture. Only by doing this can they meet both the marketing needs of the business and the needs of the customer, and stay relevant in today’s marketing landscape.

Today the pressure on the traditional CMO is changing due to the rapid developments, and adoption by the consumer, not of devices or other forms of technology, but social interactions.