2/28/2019 3:46:53 PM Are you leading by Design or being led by it? By Digital Leadership Associates "In short, for a caterpillar to turn into a butterfly, it digests itself using enzymes triggered by hormones. Then, sleeping cells...
2/26/2019 9:04:16 AM Digital Or Die: Why Digital Transformation Must Come From The C-Suite By Tim Hughes Time after time we see people under taking digital transformation and there is a very clear divider between the winners and the losers. ...
2/25/2019 4:25:17 PM Sales Leadership is About Creating Momentum By Tim Hughes Critical to any sales success is prospecting and momentum. The problem is today is two fold, it is so easy to piss people off and it is...
2/22/2019 9:20:16 AM 17 Social Recruiting Statistics and the Impact On Hiring Top Talent By Tim Hughes Some interesting stats in here, one that I want to add is that a customer of ours has saved £500K ($650K) in recruitment fees by writing...
2/21/2019 12:00:00 AM Why Leaders Don’t Embrace the Skills They’ll Need for the Future? By Tim Hughes Just before Christmas I read the book "Mindset - Updated Edition: Changing The Way You think To Fulfil Your Potential" by Dr Carol Dweck...
2/20/2019 9:49:51 AM A Marketer Today May Not Recognise The Marketing Team Of Tomorrow By Tim Hughes I'm currently reading "Marketing Rebellion: The Most Human Company Wins" by Mark Schaefer ... it's an interesting book. He talks about...
2/20/2019 12:00:00 AM Don't be part of the 17%. By Digital Leadership Associates It's worth taking another look at the recent Gartner presentation on "Adjust Selling to 2019’s Buying Realities". One slide that stood...
2/19/2019 9:37:48 AM Your Company Culture Is the Key to Creating Strong Brand Champions By Tim Hughes I'm reading Mark Schaefer's book "Marketing Rebellion" which makes a number of great points. People hate being interrupted. They hate...
2/18/2019 9:43:32 AM How Organizational Structures Obstruct Digital Transformation By Tim Hughes Looking down on my installation of Slack, as CEO, I can see who in the business and who is, and who is not contributing. For a CEO this...
2/18/2019 8:50:09 AM Scouting for talent, a different approach. By Digital Leadership Associates I read an interesting article over the weekend that discussed the change of approach in identifying future talent in sport. When you...
2/15/2019 9:35:02 AM What CMOs Should Tell Board Members (and What Boards Should Be Asking) By Tim Hughes Last year we watched a massive change in marketing, marketers came to us and said that "marketing is working anymore". We also saw CMOs...
2/15/2019 7:56:11 AM Advertising is not Social Media .. It's Advertising By Tim Hughes Hubspot has just announced .... that now you can get more adverts to ignore! It's funny that on this announcement the only people...
2/14/2019 9:26:16 AM GDPR Is Tough and Set to Get Even Tougher By Tim Hughes The world changed on the 25th May 2018 when the GDPR regulations happened. So what happened? I recall Sandler trainers and cold callers...
2/14/2019 8:37:30 AM 20 tips but how many will be winners? By Digital Leadership Associates This article reads like the horse racing tips section on Radio 4's Today programme, but hopefully they will be more successful. However,...
2/13/2019 8:21:03 PM What are your favourite social media tools, and why? By Peter Springett Top ten lists of social media tools. Yes, I know. Here's another one. But I have to say this is probably closest to the tools that my...
2/13/2019 11:45:13 AM If you don’t Invest in Your People as part of your Digital Transformation, will you become Obsolete? By Tim Hughes Interesting research from EY that states that companies are investing in IT for digital transformation but are not investing in the...