"In short, for a caterpillar to turn into a butterfly, it digests itself using enzymes triggered by hormones. Then, sleeping cells...

Time after time we see people under taking digital transformation and there is a very clear divider between the winners and the losers....

Critical to any sales success is prospecting and momentum.

The problem is today is two fold, it is so easy to piss people off and it is so...

Some interesting stats in here, one that I want to add is that a customer of ours has saved £500K ($650K) in recruitment fees by writing...

Just before Christmas I read the book "Mindset - Updated Edition: Changing The Way You think To Fulfil Your Potential" by Dr Carol Dweck...

I'm currently reading "Marketing Rebellion: The Most Human Company Wins" by Mark Schaefer ... it's an interesting book.

He talks about the...

It's worth taking another look at the recent Gartner presentation on "Adjust Selling to 2019’s Buying Realities".  One slide that...

I'm reading Mark Schaefer's book "Marketing Rebellion" which makes a number of great points.  People hate being interrupted....

Looking down on my installation of Slack, as CEO, I can see who in the business and who is, and who is not contributing.  For a CEO...

I read an interesting article over the weekend that discussed the change of approach in identifying future talent in sport. 

When you...

Last year we watched a massive change in marketing, marketers came to us and said that "marketing is working anymore".  We also saw...

Hubspot has just announced .... that now you can get more adverts to ignore!

It's funny that on this announcement the only people cheering...

The world changed on the 25th May 2018 when the GDPR regulations happened.

So what happened?

I recall Sandler trainers and cold callers all...

This article reads like the horse racing tips section on Radio 4's Today programme, but hopefully they will be more successful....

Top ten lists of social media tools. Yes, I know. Here's another one. But I have to say this is probably closest to the tools that my...

Interesting research from EY that states that companies are investing in IT for digital transformation but are not investing in the...

Until fairly recently, the sales person was the main information conduit between vendor and prospect.  We used to have our briefcase...

Why do micro-influencers matter? (By micro, we mean in the tens of thousands of followers). 

Put simply, they come loaded with the...

Check the date, this article was published in 2019, not 1989.  Our suggestion for getting over the fear of cold calling is to stop...

Interesting article by Accenture, but I do wonder how much of this is "just" Accenture telling us what services they have to sell us.

We...

Explaining content marketing to your colleagues, especially those outside sales and marketing reminds me of the old fable about the blind...

I'm not aware we have ever been involved in an "agency pitch", partly because we are not a marketing agency, but we are often pulled in...

Last year was a real turning point for us as we had CMO after CMO coming to us and saying "marketing isn't working anymore".

One of the...

One of the things we watched happen last year was a change in the recruitment market.

Whereas once, the core competency was things like...

When I was first involved in Digital Transformation it was all about technology.  If you look at the history of IT refresh it is...

We start selling, then many of us move into management and Sales leadership.

While sales is a profession, like being a doctor or a lawyer...

Original content? That's pretty tough these days. How many times have you had a light-bulb blog moment, only to discover, through the...

One of the many challenges with writing today is that it's 2019 and that means you need to write for the world we live in.

Quick sum up:...

Sales Navigator IS the best sales lead generation tool on the market.

There I've said it, what we see is that people just are not getting...

Sorry but the facts are there to be seen, I wrote the article "How to get 10 C-Level meetings a week using Twitter" 4 years ago, Tony...