5/31/2020 10:22:37 AM Why Giving Your Furloughed Staff a Sense of Purpose Makes Good Business Sense By Tim Hughes The article I have "Passled" is a great story about a company that realise that as a business, not only do they need to reinvent...
5/30/2020 12:00:00 AM The '80s Called, They Want Their Marketing Strategy Back By Tim Hughes The world has changed over the last 5 years. We all have mobile phones, we all have access to the internet and we are all used to...
5/29/2020 8:29:40 AM The Most Vital Digital Management Skill: Network Leadership By Tim Hughes Covid19 has transformed the business world. There used to be companies that insisted you had to be in the office. There was also people...
5/28/2020 8:45:29 AM From A Boardroom To A Zoom Room, How COVID-19 Has Impacted Directors’ Oversight By Tim Hughes Today was our second Board meeting through Zoom. As a start up, we decided early on not to have an office. We couldn't justify the...
5/27/2020 9:03:59 PM What Changes in Buyer Behaviour are Most Likely to Endure Beyond the Covid19 Crisis? By Tim Hughes 84% said "increased use of social media to engage with brands" 78% said "increased preference for digital commerce" 34% said "increased...
5/27/2020 12:38:52 PM Hire The CMO For Growth & Innovation - Not as the Company Bullhorn. By Stephen Sumner Prior to this crisis the role of the CMO was already seen as a relatively short term tenure. Companies who thought they had years to...
5/27/2020 10:53:17 AM Why 'Good Enough' isn't Going to Cut it in the Next 90 Days. By Stephen Sumner In the next 90 days.needs and behaviors of their most important customers have changed and benchmark their digital channels against those...
5/27/2020 10:16:51 AM Why 'Growth' will Supersede Transformation for Business post Lockdown. By Stephen Sumner Stating the blindingly obvious every business has been transformed by Covid. I'm a brand and business transformation expert. That's not a...
5/27/2020 9:41:28 AM How B2B Decision Makers are Responding to the Coronavirus Crisis By Tim Hughes Covid19 has transformed the business world. There used to be companies that insisted you had to be in the office. There was also people...
5/27/2020 9:15:20 AM How COVID-19 Has Impacted Media Consumption, by Generation. By Stephen Sumner On my phone I have an alert set up that tells me my weekly consumption and time spent by type. It's no surprise that just like millions...
5/27/2020 12:00:00 AM A 3-step Content Marketing Strategy for Anyone. By Stephen Sumner What you read next isn't rocket science, neither is it a silver bullet. It's 'common sense', which for people looking to start out on the...
5/26/2020 11:50:56 AM How to grow your business during the pandemic? Ask a hairdresser By Peter Springett There's so much I've learned about the future of work from hairdressers in the past two months. It's the attitude that really impresses....
5/26/2020 12:00:00 AM The COVID-19 Recovery will be Digital: A Plan for the First 90 Days By Tim Hughes We are seeing a rapid take up of digital. Companies and Employees Are Scared The reaction with our pipeline has been interesting as...
5/25/2020 1:43:55 PM Coronavirus: Speculation continues over Jaguar Government Bail Out Vs Their Ability to Sell By Tim Hughes Jaguar Land Rover are a beacon of the car industry, I remember travelling in my first Land Rover, I also remember travelling in my visit...
5/24/2020 12:00:00 AM Why Destroying Your Ad & Marketing Budget is the Best Thing a Company Can Do Right Now By Tim Hughes Wow hasn't the world changed. Covid19 has forced us to look at new ways of working. In Healthcare we were told that there is no way a...
5/23/2020 11:47:03 AM COVID-19 Sends Digital Transformations Into Overdrive By Tim Hughes I've just finished a day of meetings via Zoom. I used to have a commute, to meet people in offices, to have meetings. Or have telephone...