The article I have "Passled" is a great story about a company that realise that as a business, not only do they need to reinvent...

The world has changed over the last 5 years.

We all have mobile phones, we all have access to the internet and we are all used to...

Covid19 has transformed the business world. 

There used to be companies that insisted you had to be in the office.  There was...

Today was our second Board meeting through Zoom.

As a start up, we decided early on not to have an office.  We couldn't justify the...

84% said "increased use of social media to engage with brands"

78% said "increased preference for digital commerce"

34% said "increased...

Prior to this crisis the role of the CMO was already seen as a relatively short term tenure.

Companies who thought they had years to

In the next 90 days.needs and behaviors of their most important customers have changed and benchmark their digital channels against those...

Stating the blindingly obvious every business has been transformed by Covid.

I'm a brand and business transformation expert. That's not a...

Covid19 has transformed the business world. 

There used to be companies that insisted you had to be in the office.  There was...

On my phone I have an alert set up that tells me my weekly consumption and time spent by type.

It's no surprise that just like millions of...

What you read next isn't rocket science, neither is it a silver bullet.

It's 'common sense', which for people looking to start out on the...

There's so much I've learned about the future of work from hairdressers in the past two months.

It's the attitude that really impresses....

We are seeing a rapid take up of digital.

Companies and Employees Are Scared

The reaction with our pipeline has been interesting as...

Jaguar Land Rover are a beacon of the car industry, I remember travelling in my first Land Rover, I also remember travelling in my visit...

Wow hasn't the world changed.

Covid19 has forced us to look at new ways of working.

In Healthcare we were told that there is no way a...

I've just finished a day of meetings via Zoom.

I used to have a commute, to meet people in offices, to have meetings.  Or have...

What a difference 8 weeks make.

We started March with talk of lock down and we are totally transformed to digital and online.  Nobody...

Marketing has transformed, or it's transforming.  The good times and spend we had pre-covid has been cut or just won't be available....

Most of us recognise that change is hard, it's something we feel done to us, something that we can't control, we have no choice in.

In...

In this article we take a look of the history of marketing and where we are now in a Covid19 world.

It's clear that marketing and sales...

The article is "interesting" as it talks about digital transformation and then immediately offers analogue advice.  Strange!

How Did...

It's almost one hundred years since the release of The Jazz Singer, the first film with sound. It turned Hollywood upside down. 

Now,...

Prior to this crisis many retailers (other sectors apply) tended to want to continue with more of the same old same old in anticipation...

Today's generations know nothing other than the free to access, free to use, lo-cost, no-cost digital world that many from previous...

There are so many industries that have switched to digital.

Employees were told they HAD to go in the office. Patients were told they HAD...

As well as the daily headline news about one retailer or another capitulating to the Covid-19 stranglehold on the consumer I picked up...

We live in unprecedented times. So much so that research from Simon Kemp, shows how much the word "unprecedented" has been used.

Covid19...

One of the biggest problems when talking about advances in AI is that data scientists and engineers are problem solvers. They're not...

Prior to this crisis people didn't just buy because they NEEDED things. 

They bought because they WANTED things. This difference is...

I'm a brand marketing guy. I run a couple of workshops, and one of those workshops is designed to help business better understand how to...

In the days before Covid19, when we could talk to people without social distancing.  For example, at a party.

Let's say you are...

If you asked somebody about their current health, the answer, "I ran a marathon 20 years ago" would make no sense.  Yet ask people...

Found this article from HBR about what got people out of the 2007 recession, makes interesting reading. Let's not make the same mistakes...

The article below is really interesting as it points out that companies are losing US$1.9 Billion because of crap content.

The infographic...

I bumped into Mike Winnet and his content on LinkedIn and have been following his contrapreneur series on YouTube for a while now. He is...

Sir Clive Woodward, had a track record for building high performance teams.  While he has played Rugby, he was a "surprise...

"According to Edelman’s 2020 Trust Barometer, 92% of employees believe that their company’s CEO should be the one to speak out on issues...

I recently interviewed Sophie Wade for my #TimTalk series and she said something interesting, which was

"I used to be in the business...

The problem is very simple.

The world has moved on.

I grew up in a world where the only games in town was sending letters and cold calling,...

While I'm not a Manchester United fan, you have to admit that Sir Alex Ferguson was, one of the most successful football (soccer) managers.

We are all connected.

More so than ever now. Technology is supporting the virtual workforce. Connecting with your clients and prospects in...

Without warning and without choice, brands and retailers have had to adapt to a pandemic that no one saw coming. 

As a direct result of

Every business is based on generating revenues in order to make a profit. 

Even now, customer experience is everything. Help your...

Google and Facebook both attributed better-than-expected first quarter performances to brands moving money from more broad-based brand...

I've just sold one of my bikes, it seemed a good idea at the time to have two. But this meant two lots of maintenance and it took up...

"EasyJet scraps CMO role as Lis Blair departs"

Her departure has prompted the airline to restructure its board so that marketing,...

While this article focuses on technical skills that need updating, we all need to get digital "soft skills".

The Wine Group

My mother is...

Let's assume you've made it to interview. The interview goes well and you land the job as CMO. The CEO is convinced you’re the best...

Wow hasn't the world changed.

Covid19 has forced us to look at new ways of working.

In Healthcare we were told that there is no way a...

After a period of sharp contrasts where some individuals and organisations have been in a 'deep freeze' state and others have gone...

Do you remember the good times before Covid19?

In the past, I worked for organisations where sales plans and marketing plans didn’t...

Do you remember the good times before Covid19?

In the past, I worked for organisations where sales plans and marketing plans didn’t...

Do you remember the good times before Covid19?

In the past, I worked for organisations where sales plans and marketing plans didn’t...

Life has changed so many ways since Covid19 covered the world.

Lockdown is proving to be tough for many people. Concerns about their job,...

In the latest indication that the market for digital advertising is struggling in the face of the rapidly spreading coronavirus pandemic,...

During this crisis have you noticed how much additional time you and the family are spending on social media?

Can you recall the last 3...

I’m amazed how quickly the world has changed, I’m trying to get a meeting with a friend of mine and he said he would be free, after three...

Relationships. People buy people. You may or may not agree with this statement. 

Some debate whether you need to be "liked" in order...

Marketers are becoming more and more responsible for the communication aspects of the marketing mix – with social media, PR, CRM and...

From what I can evidence prior to this crisis it seemed that CMO's and marketing teams have simply become the digital communication...

As more and more people realise it's "easier" to work from home.  It removes the need to sit on buses and trains, being coughed on...

The economic impact of the coronavirus crisis on the advertising industry has laid bare the ugly truth of ad tech: that many in the...

How times have changed over the last 6 weeks.  Not just in terms of Covid19 and the changes this has placed on society and business,...

I'm writing this in yet another week of lock down and while there are a number of unknowns, there are also a number of knowns.

The Things...

When it comes to technological development is it better to be a Genius or a Networker?

These terms exist in many different forms, Meredith...

We are seeing unprecedented times.  Covid19 has changed the world.  Not just a country or a market sector, but everybody is...