I found this article on lead nurturing, I was inspired to write my own. 

Over the last 18 months as Covid 19 spread across the world,...

Found this article, and wanted to write something targeted at C-Suite being on social media so here is my article ...

Take the new CEO

I've just read the report "The Social Media Trends Report 2022" with Talkwalker

Hubspot get it right and then they get it wrong...

Social media is such a wonderful place to find research, if you don't follow Augustine Fou, I highly recommend it.

He recently shared...

Before the advent of today's credit card or their historical equivalents, people had to save up and have the funds available to make a...

Last week I took part in a Yext sponsored panel, a link to hear the panel is here.

The website, while being a "must have" if you don't...

One of my friends had a meeting with her boss the other week and he shouted at her

" we need more campaigns"

While the shouted was very...

Every quarter, Simon Kemp along with his partners, Hootsuite and We are social, write a report which is the "state of the nation" for...

The scale of growth in the use of Social Media worldwide is incredible and can be daunting.

61.8% of the population of the world are...

In this webinar by Gartner, they talk about a buyer's journey.  In fact the world of digital buying. 

Think about your product...

There is now nearly 58% of the world's population on social media, that's 4.5 billion people!

That's your prospects, your customers and...

A cold calling guru recently posted on social (Ironic I know) that "Social selling without social interaction is social stupidity."...

From the moment I saw them, I fell in love with video games.

We had a commodre 64 as my first home computer.

The day I plugged in the first...

One of the things that always amazes me about sales is the rejection, or it did amaze me, but I will come to that.

In his book "The...

Back in the 1990's a movement via something that quickly became known as 'being online'  was gradually taking place, this was the...

c

Too often, companies have heads of innovation who report to a senior vice president, who in turn reports to a C-level executive like a...

Pre-Covid CMOs were required to focus on being customer-centric and data-driven while offering personalised strategies. 

As the role...

American fashion company, Ralph Lauren has leveraged its highly recognised brand and innovated its use further into the digital space. 

This is a question we are often asked during our social selling and influence course and coaching.

Should you create LinkedIn

According to 99 Firms Ecommerce Statistics, – the agency predicted an increase of up to $4.13 trillion in global retail e-commerce sales...

I was talking to a business leader last week and they said to me

"All the low hanging fruit has gone" 

Maybe, it was just in...

In a previous blog, I wrote about the importance of using hashtags correctly in your content.

Not just any old hashtags, those that are...

Social selling has transformed business today, there was a day when there were no case studies, not anymore.

Here at DLA Ignite, as a...

We live in a fast moving world.

Your buyer, is on social media and they are scrolling, scrolling, scrolling, this research came to me from...

We live in a fast moving world.

Your buyer, is on social media and they are scrolling, scrolling, scrolling, this research came to me from...

In the old world of analogue sales, you could measure the calls a person made, the entries in the CRM and the amount of business a person...

In this webinar by Gartner, they use some research from the gartner marketing team which is 

76% of B2B customers did nothing after...

Ever wondered what the TV or Radio term 'Soap opera' stands for?

"a television or radio drama serial dealing typically with...

We all are addicted to our phones, I'm not sure how healthy it is - not for me to say, but take a look at photographs from the days...

I'm constantly amazed at people who are talented marketeers, who when they arrive at work forget to think about how they behave on social...

I talk a lot about the disruption that is the rise of 'social commerce' and how its going to mean the end of your website, and quite...

Transformation isn't about digital, channels, tech, Apps, websites, or other fixed mindset stuff, it's totally about being consumer...

I was talking to a client this week and they complained.

It's always a concern when a client complains, this one complained they had too...

Put yourself in the shoes of a buyer.

They have a business problem, that needs to be solved.

So what's the first thing they are going to do?

In our line of work, we meet with industry professionals each week, across sectors, across the globe. We discuss the state of play, the...

As salespeople, we call need to prospect and we all need to contribute.

There are only 200 working days in a year so we need to spend our...

In this webinar by Gartner, they use some research from the gartner marketing team which is 

"64% of B2B customers can't...

I often hear sales leaders say "social media engagement - none of my sales team have time for it"

Question: Where are your...

The world has changed and it's changed a lot even in the last 24 months.

But just think how things have changed since the 1980s and 1990s....

Art and business

Two to terms that are mutually exclusive wouldn't you say?

Not in todays world they aren't.

Did you start out as a kid...

There are a number of problems with employee advocacy programs

1. After the initial hiatus of the software purchase, usage tails off....

In this article, McKinsey (spelt McKinsey and not McKenzie) say that 70 to 80 percent of buyers prefer virtual selling, well virtual...

One of the questions we often get around social selling is about paying for it.

Let's not forget that unlike other sales training, with...

How was Q3 and what does Q4 look like? Still hopeful of "green shoots..."?

How are you generating new leads and securing pipeline? How...

Why quality calls are more important than ever

I often write about how to get calls and conversations with senior people, if you haven't...

Thanks to this article.

Over the last 18 months as Covid 19 spread across the world, business buyers have moved onto social media.

In Simon...

Over the last 18 months as Covid 19 spread across the world, business buyers have moved onto social media.

In Simon Kemp's research, here,...

The way Linkedin works is clear.✅ Build a network. Find your community.✅ Connect and grow your network out.✅ Conversations with people....

So much gold to take from the latest Edelman & Linkedin report.The above is a key statement running through the report.

Good afternoon all.It has been a long day and a busy week to date.But there is still a few days to go before the weekend again.As we...

Like all salespeople, I prospect.

One of the companies that I have been targeting tell me they social sell when they don't.  What do...

If we have learned one thing in the last 18 months it is that things can change, and they can change quickly. Our ability to react...