Social media engagement - None of my sales team have time for it. Really?, Tim Hughes

I often hear sales leaders say "social media engagement - none of my sales team have time for it"

Question: Where are your customers?

We know they are on digital, so why on earth are you not where your customers are?

Is social media a waste of time?

Problem is with outputs like an increase in revenue of 20% and a reduction in sales cycle by 30% by clients of ours, using our social selling methodology. You would be a fool to not to look at such results. I guess pipeline and new logos are not everything we also find that business that transform with us they also get

•Visibility and recognition in the marketplace

•Achieving trusted advisor status to their clients and prospects

But let's throw in more discovery call conversions

I recently wrote about how social selling was increasing the conversation rate on Director level calls by 42%. Again, not my opinion, this is all data backed. I agree, that we can only increase the conversion rate on rank and file people by 25% but either way scaled across your business this will make transformational difference to your revenue, profit and EBITDA.

This is where social selling isn't about "hints and tips" or advice on how the algorithm works, this is about a strategy for your sales team and business.

I totally get that maybe these business results are not for you.

Let's get back to the question about engagement

This is a post from Eric Doyle part of the DLA Ignite team.

Now loads of people post things like this, we see it all the time on LinkedIn and I guess you don't want your salespeople wasting their time doing this. Right?

The difference between all the people that are posting this and us is that we train and coach you on a methodology behind this.

Let me walk you through what Eric gained from this

124 leads
28 new outbound connections
13 new inbound connections
6 video calls (1 CEO, 1 COO, 2 MDs, 2 BDD)
2 Social Selling & Influence pitches
2 proposals > 1 purchase order
Nearly 20,000 people ‘saw’ me / profile / DLA
…..from 10 minutes work

From this social media post, Eric got 6 c-level meetings, 2 proposals and one sale .... and it only took 10 minutes.

There is not one single activity that your sales team are working on right now that can get 6 C-Level meetings and one Purchase Order in 10 minutes.

Think about what would happen if we scaled this right across your sales team?

Your competition may already be doing this.

If you need and want pipeline, your sales team need to be trained in a social selling methodology as a matter of urgency.

I don't believe you Tim!

If you check out this video of Chris Mason CEO at Oracle reseller Namos, fast forward to 19 minutes 55 seconds. Chris talks about a $2.6 million win from being on social, after completing the DLA Ignite social selling and influence course.

So who's social selling?

The CRO (chief revenue officer), Richard Eltham of Namos Solutions, of one of clients posted a comment on LinkedIn about social selling. See here.

“Social selling is not an option now it is the way of the world and you either learn and execute it or fear getting left behind”

Kevin Murray who is the Head of Sales at MacArtney Underwater Technology recently posted about his success with social selling here and wrote an article about the transformation that has happened in sales here.

Here at DLA Ignite we don't do "hints and tips sessions" we don't want you to waste your money. Our social selling and influence methodology will provide your sales team with the stable platform for growth. It is also the only social selling program based on 70:20:10 change management principles which gives your business the mindset change and habit change they need in this digital world.

Other articles you might be interested in ....

Would you buy social selling training course from somebody that doesn't use social selling?

How to create budget and build a business case for your social selling project