Digital Transformation Requires More Than Technology Upgrades
Interesting article it's open paragraph is
"Most companies are getting digital transformation wrong, assuming that the correct...
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Interesting article it's open paragraph is
"Most companies are getting digital transformation wrong, assuming that the correct...
If you missed it, the Bank of America’s Merrill Lynch have banned cold calling and that is a big thing.
This article states...
"Merrill on...
The pandemic hasn't just changed the way we work and the way we buy, it has changed our attitudes to things.
Before the pandemic, I would...
When Adam Gray and I started DLA Ignite we had a clear vision on how we were going to change the world, which is very much alive today....
Business to Business & Digital Social MediaThe last 12 months have shaken the B2B industry like no other.Much...
I've just seen an excellent post by my colleague Kevin Milne, the post is on LinkedInhere.
Kevin says "A few insights from the Gartner...
Have you seen the film Boiler Room?
You have a bunch of stockbrokers selling people stock they don't need and using cold calling and...
The internet has allowed millions of people around the world to take what today might be a small bite out of your very large cake, and if...
The speed at which Chinese innovation is becoming ingrained in user behaviour in China provides us in the west with a window of...
As a company you have to have a strong sense of who you are appealing to if you are to build a sense of personality (brand)...
Let's think of the business scenario, we need to get to the CEO to talk with the stakeholders of the business, the investors, the
2020 was a strange, difficult and astonishing year in several ways.
Something we had never seen before. A global pandemic that I for one...
"Sixty-nine percent of board directors say that the effects of the COVID-19 pandemic are accelerating their...
I'm currently delivering the last module in our social selling course to a team of salespeople. We have trained and coached them on...
Part DeuxWe catchup with Jeff & Josh.Jeff has been talking with senior managementabout Josh not hitting his calls KPI and wants to
To make sure we are getting the most out of our social media time and not turn social into a 'being on social' metric we have to do the...
Here at DLA Ignite we have a group training session every Monday. Apart from the obvious benefit of investing in the team and...
Last week I ran a LinkedIn poll, the topic was “What do you really want to see in your LinkedIn feed”. The purpose of the poll was...
I was asked recently about how sales had changed and I think the person expected me to talk just about the changes that had taken place...
We’ve been working a lot with clients recently applying a digital first approach to territory growth and global expansion.
Creating...
I recently put out a blog about how to do big deals using social selling, and the conversations under the post turned into a discussion...
Over the years I've worked with some really great CEO's and CFO's, many of them were responsible for steering major international...
If you work in marketing you convince yourself that everyone is looking at your brand and company, yet the reality couldn't be further...
As we look to try and kick start what was an extremely difficult sector pre Covid I genuinely believe that retail has now got the chance...
Keith Keller recently did a Twitter poll of his audience about the future of events and he got the following result.
While "hybrid events"
A friend of mine, who works for the German, accountancy software company SAP, laughed at me, when I asked him if he cold called.
At the...
I'm always interested in articles that talk about what content works on Linkedin.
Based on our research, what content works is clear, see...
Having been on the other side for years and become a pretty good bar for any sales person looking to move into a new sales role, let me...
I recall back in my corporate life, I got a new job and my first day was at the start of the quarter. In fact, my first meeting,...
#managedprintservices#translation & #localization#logistics & #transportationWhat happened last year was last year....
This article by Everyonesocial starts with the following useful paragraph
"Nearly 90% of companies use social media for business, but only...
I often hear this.
"all we need to do on social, is touch-up our LinkedIn profiles"
It's the line of least resistance.
We know that the...
If you're the biggest and best in your sector today you won't be for long, the internet has allowed millions of people around the world...
Today's digitally savvy and not so loyal consumer are firmly in the driving seat, it's they who get to choose when, where, and how they...
The promise of owning content to deliver ads fueled by mobile subscriber data was a powerful lure driving Verizon to acquire two of the...
Across the course of my career I have encountered many obstacles and voiced various concerns in regards to the structure and process of...
Social selling, or digital selling, or modern selling can be used throughout of the sales process. From prospecting and creating...
SOCIAL MEDIA.Has changed the world 🌎Being personal, and being human with the expert insights to match is now strapped into the business...
This blog is about how you can get started rolling out social selling across your global or regional business. This is just a...
Bill Gates way back in 1996.What has change in 25 years?✔Over 4.3 bill active social media users.✔Increase of over 521 mill...
I was on a call today with a sales leader and he was sharing with me his journey with regards to social selling and it's fairly typical...
When I opened my feed on LinkedIn this morning, I scrolled down to a post from Harvard Business Review titled, “Manage your Energy, Not...
Understanding the need to move to a digital and social landscape can be a tricky process.But what are the options.
Social selling, or digital selling, or modern selling can be used throughout of the sales process. From prospecting and creating...
Prior to this pandemic marketing communications should have been about 8% of the marketing function’s duties.
However, it...
For this blog I've picked up on a couple of trending stories.
My focus is to stimulate the industry to continue to recognise that...
Today's digitally savvy and not so loyal consumer are firmly in the driving seat, it's they who get to choose when, where, and how they...
We read about it all the time, the move to digital, the use of social media, but is it really a thing?
I read an article by a "cold calling
I wrote an blog back in 2014 called "why don't we automatesocial media and go back to doing our day jobs". You will...
This is an interesting article by Which-50 about an EY report called
“Setting the pace: how to ensure your board is fit for the future
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