There are a number of companies that are boycotting Facebook ads because their ads can be run alongside "hate speech".  This means...

So your in the publishing and content creation business and all your revenue eggs pre-Covid were sat in one basket which was 'advertising'.

In 1966 when England won the World Cup in the final seconds of the game we heard commentator 'Ken Wolstenholme' utter those immortal words

Are you on Instagram and FaceBook?

I read that 1 in 4 post on those platform are now Ads.

I also read that in order to maintain demand 

According to a recent survey from the Interactive Advertising Bureau, nearly a quarter of media buyers, planners and brands will not...

The global advertising industry is expected to decline nearly 12 per cent this year as the coronavirus pandemic batters businesses...

There is one question you need to ask companies today to see if they are on track with their digital transformation.

That question?

"What...

The biggest elephant in the fraud ridden Ad tech driven advertising room pre Covid was the erosion of quality in favour of quantity.

Many...

This story all took place in 2019, before covid19 hit.

I live 30 minutes drive from Heathrow airport in London.  A few years ago,...

We all know how marketing has worked from the 1930s to the present time.

in 1930, advertising was invented. Marketing was simple, you...

For those that don't know, I'm a Liverpool fan and we won the football (soccer) league last night. For those that don't know, I lived in

A couple of weeks ago, I wrote about the moment when I realized that work had changed forever. I’d read many articles on the topic, but...

The article I have "passled" is from a software supplier of Employee Advocacy.  We see a lot of software suppliers walk into...

The writer of this article, Mike Klein, has taken a different approach to employee advocacy.

Rather than write an article about employees...

According to Nielsen, 92% of people will trust a testimonial from a peer and 70% trust a testimonial from a stranger.

While this research...

I can definitely see the attraction for brands to use so called 'influencers' particularly if they (the brand) operate in highly...

If you're in the business of selling stuff, having your product on Amazon's 'Buy Box' is - to put it mildly - a good thing. 

But does...

A couple of years ago a Sales Leader came to us, he was baffled.

His SDR (Sales Development) team would create opportunities, they would...

Today we can access and consume content anywhere, anytime, and on any device.

We consume more content today than at anytime in history, as...

If you're in retail in any sector no amount of quantitative easing is going to get customers back to the high street or...

When we set up DLA Ignite some three and half years ago I always assumed that the target person we would talk to would be the Chief...

I've just got off my team call and on it Vanessa Gartell told us a great story.

Vanessa is a wine drinker and her and her partner...

This is a set of interesting research and it's "current" as in it's Covid19 related as it covers the month of June 2020.

I've seen a...

It's 06:15 AM and I'm about to start a webinar at 07:00 AM for the Asian geographic sales team on social selling.

I have another webinar...

We all know that the world and marketing has changed.

Microsoft CEO Satya Nadella recently said

"As COVID-19 impacts every aspect of our...

I was on a call with a sales leader last week and they wanted me to back a activity on social media to promote a "kick start" of sales...

I often come across people that say to me "if it was good for me twenty years ago, it's still good for me now".

Which is like saying, if I...

In this article, which is an interview with Danielle Guzman of Mercer, she describes the business case for employee advocacy as well as...

I once read this statement and it made me really think about the big TV screen experience in a different way;

'The Television, magazine,...

Many years ago when eCommerce was in its infancy we in Europe took our lead from the west, in particular from the good old US of...

A number of months ago I asked the question;

Is Anything Going to Transform the Intrusive Ad Experience?

It seems that it took a global...

In a recent study CMOs identified a number of silver linings that resulted from the pandemic. 

The benefits included: improved...

“Social media will play an even more important role in marketing post-COVID-19, as many retailers are slashing marketing budgets to...

"As COVID-19 impacts every aspect of our work and life, we've seen two years' worth of digital transformation in two months," said...

Things seem to be speeding up.

Covid19 has been the catalyst to so many things.

There are now 300 million daily participants on Zoom....

You’ve probably read dozens of articles about the future of work in the past few months. 

Most of them focus on the ‘new normal’ – a...

Up until the start of Covid19, we often had conversations with companies, which went along the lines of:-

1. Advertising does not work ......

The way we marketed before Covid19 was the classic forms of "interrupt" and "broadcast" marketing.

For example; advertising, cold calling...

In this Linkedin article, which cannot be more than 300 words long, the person has created story.

If I give you a 2,000 word white paper,...

Unless you've been hiding under a rock these past few months and years, and regardless of where you are in the so called 'developed...

For as long as I've been in business I've been fascinated with understanding why we choose one brand over another.

Today It's got to be...

The surge in use of all manner of social platforms has been huge and well documented during this crisis. 

In addition, those working...

If you work in marketing you convince yourself that everyone is looking at your brand and company, yet the reality couldn't be further...

Do you remember the nursery rhyme 'Humpty Dumpty'?

Well there been something similar going on in agency land for the past decade or so, as...

I talk to CEOs daily and the feedback I get can be summarised in these bullets:-

Companies are operating in an increasingly challenging...

True story.

Half-a-dozen years ago I was trying to get a meeting with the CEO of an important client. I'd already sorted their corporate...

At no time in history has the human race been more 'digitally' connected. 

An at no time in history have companies and brands been so...

I was reading an article on Buzzfeed yesterday called "Facts That Will Make Anyone Born Before 1995 Feel Like They're 89 Years Old" and...

We've come a long way in the last few weeks and months.

Back in February, before we took much notice of Covid19, we had prospects we were...

I was on a call with a CEO yesterday and he said to me "we've seen 12 years of disruption in 12 weeks".

How true.  Before Covid19...

There has been a massive increase in social media usage over the latest lockdown periods across the world.

The latest Simon Kempfigures...

Another week, another headline warning that artificial intelligence is replacing journalists. No wonder so many of the reporters and...

There has been a massive increase in social media usage over the latest lockdown periods across the world.

The latest Simon Kempfigures...

The past few months have forced us all to re-evaluate our lives, at home, at work, and beyond. We're spending more time online, sharing...

I know many companies that have bought 'Microsoft Dynamics 365', but its a bit like when we buy Microsoft Office 365 which includes...

As countries around the world start to ease their flavour of 'lockdown' one of those first sectors to be able to open up is the car retail

The Boston Consulting Group studied what the best of the S&P Global 1200 companies did to come out of the 2007-2009 recession, they...

The reason to hire a CMO is usually because you’ve got a big strategic problem to solve, you need to drive growth and become more

As a global business, today I had calls with India, the US, the UK and was up at 3:00 AM UK time on a webinar with 450 Mortgage Brokers...

What's the point of the Internet? Hard to believe, but this was a common question from business leaders in the early 1990s.

E-commerce was...

Covid19 seems to have disrupted business in many ways, there are two that I have seen recently.

1. We have been talking to a number of...

I'm doing a webinar on Thursday and I've just got off a practice call.

It's partly, to test the technology, (ironically a person from...

Branding – What is it?

Why do we choose one brand or service provider over another?

Traditional marketing encourages us to sell benefits,...