There are a number of companies that are boycotting Facebook ads because their ads can be run alongside "hate speech". This means that...
So your in the publishing and content creation business and all your revenue eggs pre-Covid were sat in one basket which was...
In 1966 when England won the World Cup in the final seconds of the game we heard commentator 'Ken Wolstenholme' utter those immortal...
Are you on Instagram and FaceBook? I read that 1 in 4 post on those platform are now Ads. I also read that in order to maintain demand...
According to a recent survey from the Interactive Advertising Bureau, nearly a quarter of media buyers, planners and brands will not...
The global advertising industry is expected to decline nearly 12 per cent this year as the coronavirus pandemic batters businesses around...
There is one question you need to ask companies today to see if they are on track with their digital transformation. That question? "What...
The biggest elephant in the fraud ridden Ad tech driven advertising room pre Covid was the erosion of quality in favour of quantity. Many...
This story all took place in 2019, before covid19 hit. I live 30 minutes drive from Heathrow airport in London. A few years ago, there...
We all know how marketing has worked from the 1930s to the present time. in 1930, advertising was invented. Marketing was simple, you...
For those that don't know, I'm a Liverpool fan and we won the football (soccer) league last night. For those that don't know, I lived in...
A couple of weeks ago, I wrote about the moment when I realized that work had changed forever. I’d read many articles on the topic, but...
The article I have "passled" is from a software supplier of Employee Advocacy. We see a lot of software suppliers walk into businesses,...
The writer of this article, Mike Klein, has taken a different approach to employee advocacy. Rather than write an article about employees...
According to Nielsen, 92% of people will trust a testimonial from a peer and 70% trust a testimonial from a stranger. While this research...
I can definitely see the attraction for brands to use so called 'influencers' particularly if they (the brand) operate in highly...