Awe at the edge of the world: my journey to Perito Moreno Glacier
The Perito Moreno Glacier in Argentina is arguably the most iconic glacier in Patagonia
Located within Los Glaciares National Park, it...
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The 24-Hour mower marathon: my mum, the innovator
My mother has always been an organiser — she thrives on a project
Most of her life has been spent raising money for charity
When I was at...
Is market economics catching up with the AI market?
In this article, Cathie Wood talks about the big 4 players in AI becoming 2
It reminds me of market economics and how this always plays out
Stop waiting for a burning platform: Get on the shortlist early and close the deal before your competition
Someone said to me recently about their sales team:
“We only talk to businesses when there is a burning platform.”
And I totally get it,...
From brand to human: The tipping point in every buying journey
Think about how you buy
We might first discover a company through its brand, but the real trust begins when we build a relationship with a...
The importance of your Linkedin summary title
Linkedin data shows that 76% of B2B buyers decide in under 6 seconds if a profile is worth their attention
71% of LinkedIn profiles never...
Why AEs are booking 8 x high quality ICP meetings a week – and what you can learn from it
In sales, results speak louder than buzzwords
One of our clients has an Account Executive (AE) who is generating 8 high-quality meetings...
Breaking through the thought leadership fog
I’m currently reading The Framemaker Sale by Brent Adamson, co-author of The Challenger Sale.
In the book, Brent makes a sharp observation...
Social-first thinking: Why your brand shouldn’t be the star of the show
In his book Social First Brands – How Modern Brands Create Community, Loyalty, and Growth (Kogan Page), Tom Miner introduces the concept...
Social selling, leadership and AI – My biggest lessons from the last 90 days
The last three months have been a whirlwind, podcasts, panels, books, and conversations with some of the most brilliant minds in business
Walking safaris: Lessons from the wild
If you ever find yourself in the southern regions of Africa, particularly Zambia or Tanzania, you might have the chance to take part in a...
The day we had a million pounds in cash under the stairs
My mother has always been the kind of person who organises things
When my brother and I went to playgroup, she started helping out
By the...
Two seconds to overwhelm: Why relevance beats volume in sales content
I’m currently reading The Framemaker Sale by Brent Adamson, co-author of The Challenger Sale
In it, Brent poses a thought-provoking question:
Making sense of sales and marketing content: why “sensemaking” matters
I’m currently reading Brent Adamson’s (co-author of The Challenger Sale) new book The Framemaker Sale
In it, he introduces the concept of
Is the value of the supplier’s solution relevant?
I’m currently reading The Framemaker Sale by Brent Adamson, co-author of The Challenger Sale
In it, Brent poses a thought-provoking question:
Navigating leadership: 10 books that light the way
Here is a post of the last 10 business books I've read, hope you enjoy them
Don't forget, if you read a book to leave a review, it really...
The end of SaaS? AI and the future of software on demand
In a recent talk, Sam Altman, CEO of OpenAI suggested we may soon live in a world where software is no longer purchased but created...
Industrial Singularity: Why AI alone won’t win you the game
Every week we run a call. No agenda. Whoever’s around can bring whatever’s on their mind
Sometimes it’s a request for help. Sometimes it’s...
Wild dogs at dusk: A safari encounter
Warning: Not for the faint-hearted
If you’ve never been on safari, the experience varies greatly depending on where you go
In Kenya, you’ll...
My customer said “say hello to the fairies”
While visiting a prospect at the Manx Electricity Authority (MEA) on the Isle of Man (IoM)
The IoM self-governing British Crown dependency...
Why we're told that we’re not like any other social selling company
We recently received some feedback from a prospective customer who had been reviewing the social selling market
Their observation was...
Marketing AI boom faces crisis of buyer trust
I don’t know about you, but AI hasn’t reduced the amount of spam hitting my inbox
Or the quality of the spam
What has changed (slightly) is...
The rise of the autonomous organization
In a recent article by Jeremiah Owyang he talks about the rise of the autonomous organisation, article here
If you think about it, why...
Social Selling: Why psychology beats technology every day!
We often talk to people about why social selling is more about psychology than technology and here’s a perfect example
Go onto LinkedIn...
Why "social media marketing" is still just a substitution for the telephone but for social media
I’ve just finished reading Tom Miner’s book Social First Brands – How Modern Brands Create Community, Loyalty and Growth, and it exceeded...
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