Linkedin data shows that 76% of B2B buyers decide in under 6 seconds if a profile is worth their attention

71% of LinkedIn profiles never make it past the headline

Your Linkedin summary title is the most visible thing about you on the internet

The problem is that a “Linkedin Guru” will tell you “If your headline doesn’t show instant value, you lose the deal in under 5 seconds”

We all get that, but “value” is a relative word

What does “value” mean?

As a CEO I get a weekly connection requests from people who will “help CEOs hyperscale their business”

These are the summary titles of the last 3 who have approached me

1. Strategic Growth Leader | CEO | Scaling Tech Companies | ERP & SaaS | Digital Transformation | Global Expansion | M&A & Exit Strategy

2. Executive Health & Performance Coach | Helping Burnt-Out Executives & High Performers Drop Fat, Regain Energy & Lead with Confidence | Backed by a Proven 6-Phase System

3. Founder & Director, The Self Leadership Project | Identity Evolution Coaching | Helping High Performers Reclaim Their True Self + Lead From Within | Helped 100s Of People To Grow

Which would you pick?

Maybe you think like me, they all sound the same, so you don't choose any of them

And that's their and your problem

They clearly think they are “adding value” but they are not

They all look and sound the same and so do you!

How about if we flip this on it's head? 

As you can see having a summary title of your “what” is an act of self harm

You need a summary title, which is your “why”

Make yourself stand out

Don't build your profile to pitch, build your profile to have conversations

It's conversations that start sales