In sales, results speak louder than buzzwords

One of our clients has an Account Executive (AE) who is generating 8 high-quality meetings with their ICP every single week

Let’s pause on that

Eight. ICP. Meetings. Every. Week

If you’ve been relying on cold calling, you know what an achievement this is

So what’s going on here?

This AE isn’t working longer hours

They’re not hammering the phones harder

They’re using modern social selling and digital influence techniques

They’re positioning themselves as a trusted guide, showing up where their buyers are (yes, on LinkedIn), sharing insights, and sparking conversations

The result?

They’re no longer interrupting strangers

Their prospects are coming to meetings prepared, engaged, and curious

The AE is spending more time in conversations that move deals forward, not just chasing people who aren’t ready

This isn't a one off, this approach is scalable

If one AE can do it, your whole sales team can do it too.

The key is aligning sales and marketing around this new way of working, building credibility online, and empowering your team to have digital-first conversations that build trust

This is why we built DLA Ignite

To help teams stop doing what doesn’t work anymore, and start turning conversations into pipeline

If you’re still relying on cold calls and email blasts as your primary source of pipeline, it’s time to re-think

The data is clear: buyers don’t want to be pitched. They want to engage with experts who understand their world

Imagine what your pipeline could look like if all of your AEs were having 8 meetings a week with your ICP

What you are buying are assurity that if you train your team in our social selling methodology, you will get the results as well