11/30/2019 6:37:58 AM Any Company that Relies on Google Search to Drive Revenue is in Trouble By Tim Hughes There are a number of factors that are driving this. 1. The ad revenues are reducing. There are a number of factors at play here. The...
11/29/2019 9:11:37 AM Which Parts Of Employee Experience Really Matter Most? By Tim Hughes For all employees have a sense of purpose must be the number one motivation? Doing something that you believe in and working with people...
11/28/2019 5:51:45 AM The War for Human Talent Rages On (In Spite of AI) By Tim Hughes So often we see that Artifical Intelligence (AI) is the answer. But like all "new" innovation it's "old tech" with something tagged on,...
11/27/2019 2:16:23 PM Why Salespeople Don't Make More Sales? By Digital Leadership Associates If we had the answer then we could all retire.. It is the million dollar question that probably keeps all sales leaders awake at night. ...
11/26/2019 11:51:19 AM Why Your Spam Email Contributes to Global Warming By Tim Hughes Interesting article by the man that invented the email that email contributes to climate change. (I've used the term global warming in...
11/25/2019 1:32:31 PM Why leaving it to Consumers to innovate could be useful for retail? By Stephen Sumner the GoPro camera only exists because its creator, Nick Woodman, wanted to take photos of himself while surfing. He strapped a disposable...
11/25/2019 1:06:04 PM "Social currency is the fuel of the modern retail economy, and community is its killer app". By Stephen Sumner 52 percent of millennials say that they always research background information before buying goods or services, compared with 45 percent...
11/25/2019 12:41:35 PM Does Car maker 'Audi' get Social better than you? By Stephen Sumner Would you have the same conversation with someone you just met as you might have with someone you've known for sometime? Rhetorical...
11/25/2019 11:19:32 AM What does 'Retail' need to do to survive in 2020 & beyond?. By Stephen Sumner We know e-commerce has led to fewer people coming to our physical stores. So, what can we do to turn this trend around and increase foot...
11/25/2019 9:24:25 AM How to Manage Your Company’s Corporate Reputation in the Digital Age By Tim Hughes Reputation is key today for any brand or business. You spend all that time building up the brand, building a culture (internal and...
11/25/2019 8:23:15 AM Clarks - The Curse of the High Street or Self Inflicted Wounds? By Tim Hughes There has always been a joke about Clarks. If you don't know that Clarks shoes have always been the "go to" store for shoes for school....
11/25/2019 12:00:00 AM 'Social Commerce' is not what you think, it's already blowing your eCommerce site apart. By Stephen Sumner Ever looked at the reasons why your website traffic is in decline, and why it will further decline in the future? I started writing about...
11/24/2019 10:59:31 AM Why Pay Influencers When You Can Activate Employees By Tim Hughes There is a lot of talk about Influencer marketing. Much of it is wrong as influencer marketing is seen as advertising (paid media). You...
11/23/2019 8:21:19 AM Why HR should be leading digital transformation from the front By Tim Hughes I've worked with HR departments for 25 years and there has always been talk about HR being leaders of the business. Now is the time that...
11/22/2019 9:35:08 AM Even Silicon Valley Giants Struggle Keeping Tech Talent. Here's How to Do Better By Tim Hughes Regardless of if you are in the UK or the US the labour market is tight. There isn't enough talent to fill the roles that are vacant....
11/21/2019 6:22:33 AM CEOs: Stay Ahead of the (Sigmoid) Curve to Grow Revenue in 2020 and Beyond By Tim Hughes In sport, as in business, leaders need to have high performance teams and they need to be looking for the latest, but proven, methods to...