There are a number of factors that are driving this.

1. The ad revenues are reducing. There are a number of factors at play here. The...

For all employees have a sense of purpose must be the number one motivation?

Doing something that you believe in and working with people...

So often we see that Artifical Intelligence (AI) is the answer.

But like all "new" innovation it's "old tech" with something tagged on, in...

If we had the answer then we could all retire.. 

It is the million dollar question that probably keeps all sales leaders awake at...

Interesting article by the man that invented the email that email contributes to climate change.  (I've used the term global warming...

the GoPro camera only exists because its creator, Nick Woodman, wanted to take photos of himself while surfing. 

He strapped a...

52 percent of millennials say that they always research background information before buying goods or services, compared with 45 percent...

Would you have the same conversation with someone you just met as you might have with someone you've known for sometime?

Rhetorical...

We know e-commerce has led to fewer people coming to our physical stores. So, what can we do to turn this trend around and increase foot...

Reputation is key today for any brand or business.  You spend all that time building up the brand, building a culture (internal and...

There has always been a joke about Clarks.  If you don't know that Clarks shoes have always been the "go to" store for shoes for...

Ever looked at the reasons why your website traffic is in decline, and why it will further decline in the future?

I started writing about...

There is a lot of talk about Influencer marketing.  Much of it is wrong as influencer marketing is seen as advertising (paid media)....

I've worked with HR departments for 25 years and there has always been talk about HR being leaders of the business.  Now is the time...

Regardless of if you are in the UK or the US the labour market is tight.  There isn't enough talent to fill the roles that are vacant.

In sport, as in business, leaders need to have high performance teams and they need to be looking for the latest, but proven, methods to...

There seemed to be a view in the B2B world that Millennials don't exist.

But let us look around us, Millennials are very where and making...

The secret to any supplier relationship is communication.  No surprises and no secrets.

This can be difficult when you have a large...

Do you know what an 'OK Boomer' is?

No, neither did I, apparently its;

"OK boomer" is a viral phrase used to dismiss or mock those who seem...

I don't know about you but I'm getting bored with listening to, or reading about how shit things are for retailers today.

The physical...

After a period of positively insane growth in which it has skyrocketed to, by some estimates, close to half of all the online sales in...

Would you buy a 'digital fashion' outfit for £7,500?.

You're probably thinking WTF as this isn't an actual physical product or item. 

One of the things that still amazes us is the need by individuals to make sales hard.  They hang onto the past like a comfy blanket,...

I'm not wanting to get into the Election or 'Brexshit' debate, god knows we're all weary and in need of a resolution.

However a day...

I've changed the title of the article as I just don't believe that "people analytics" is a "must have" right now, a "nice to have" for...

Interesting article which outlines what CHROs (Chief Human Resources Officers) must do in the first 100 days.

This is great advice but...

Great article on how to recruit talent into your company, as well as how to recruit a diverse set of people into your business.

The...

As a business procurement professional you know that procurement is a strategic department.

Buying raw materials, how we store them or how...

Recently Adam Gray and I were in San Francisco - We stayed at a strangers house (AirBnB) we travelled around in strangers cars (Uber) and...

Learning and development has changed and changed again over the years.

There was a time, before the internet when all training was...

Like most marketeers and Instagram specialists, I've grown jaded of 'peak influencer' articles in recent months.

But this article is worth...

When I was growing up one of the best treats ever was to go to the 'match' and watch my team which is and always will be 'Manchester...

"Tis almost the season to be jolly. And with just seven weeks to go before Christmas the inevitable flood of festive advertising is...

It's exhausting isn't it?

Social media that is, just when you thought you and your team had got to grips with Facebook, Instagram,...

Let's say you run a 'Pizza' place, and like other good fast food companies you need to get people through the door and order what it is...

It seems that not all 'digital' advertising spend is great for brand building.

Information coming out of 'Adidas' would suggest that they...

Many of you may know that I do a lot on social .. it stands to reason, we help companies transform with social, in sales, human...

I remember working for companies many years ago where the known wisdom was "knowledge is power".

It makes sense, you are are the only...

Interesting article, which is greener, plastic or cardboard?

Cardboard is seen as dirty and we all hate plastic and doing what we can to...

I had a check up recently at the Doctors, they take a blood test and then you get to find out, what is wrong and what is right with you.

Gill always writes great articles, she of course is not talking about the "throw shit at the wall and hope it sticks" sales methodology...

Net Promoter Score has been a main stay of the world of customer experience, but in a social world is it relevant? 

What do I mean?

When I started as a graduate, things were laid out for you.  You started at the bottom of the company and you worked your way up.

But...

Having been in business for a few years, it's so easy to keep doing what you have always done.

Here at DLA Ignite we decided from day one...

When done well, it adds utility, guides, empowers, delights, and ultimately leads to sales. It builds and engages a valuable tribe. And...

Social media is always changing, with technological advances, both in terms of devices and platforms, enabling new ways for people to...

The speed of change in multi-channel retail is exceptionally fluid and dynamic today. Few IT leaders have the in-house talent to build...

There is a lot of discussion over employee experience (EX), after all, happy employees, should create happy customers.

If customers get a...

Whenever you and I deal with a business, we deal with frontline workers, B2C or B2B it is always front line people.

I remember being in...

I've been sitting in a former company when there is a requirement to hire a certain skill and

1. There is already somebody with that skill...

The hottest segment in retail is direct-to-consumer (D2C) brands. It’s also very competitive and quickly evolving, from online-only to...

It's an interesting concept (to me anyway) that this CEO thinks we should remove hierarchies.

When in fact in society, we have already...

As the festive season draws closer I was talking to someone in retail the other day about how eCommerce has forever changed the retail...