Social Media has been around for many a year, I've been on it for 10 years.  That isn't a boast, in fact I came to it pretty late.

Many years ago I was 'invited' by a few headhunters following my highly successful tenure with N Brown Group plc to see if I would be...

The latest (April 2019) data from Data Reportal tells us Global internet users grew by 8.6 percent over the past 12 months, with 350...

There are lots of stories about those freaky moments we're convinced 'Social Networks' can hear what we're saying, there seems to be lots...

I live in a place in London called Teddington, it has a Boot the Chemists, a Superdrug and a Tesco Metro, all of which sell similar...

e-Commerce is not what it was - Social Commerce is changing all that.

B2B buying process has changed - Social Media is changing all that.

If you look online or search for the hashtag #digitaltransformation you will see that everybody is doing it.  Every supplier is...

Here's a graph for you to get your head around why there's so many intrusive ads on the internet;

Did you count them all, did they stick...

I stumbled (there's a business idea in that statement!) across this piece of research aimed at educating our next generation of marketing...

Trust was raised at a recent conference I attended.

It was mentioned as the one single thing a "brand" and it's employees need to exhibit,...

One of the things we pride ourselves on is the fact we transform businesses.

We have a formula where we take people through mindset change...

I don't know about you but I use my phone constantly, I am aware of how much I use it because each week it lets me know what my usage has...

Have you seen the movie 'Minority Report' from 2002 with Tom Cruise, its a few years old and features the ability for adverts to use...

There's an ongoing debate, some would say panic in 'ad land' which includes the agency eco-system, who its seems, are keen to perpetuate...

In marketing land we often talk about 'who we want to target' for the next campaign, or how close did we get to the 'target customer'...

My Children tell me that inventing banner ad is like inventing smallpox. J.McCambley (inventor of the banner ad)

Brands via their...

So, you've been to a 'make me a LinkedIn guru' training session, you've been on LinkedIn for sometime, and as a result of the half day...

Confession. I've steered clear of podcasts until recently. 

Partly the name itself, another one of those interwebby portmanteau...

Sales is always changing, I still remember the days where we shifted from sending letters to sending emails.  We realised how many...

I'm a sucker for a good piece of guerrilla marketing, particularly if its having a go at the 'intrusive advertising' sector.

As we know...

If I told you that Ad Fraud is forecast to rise from $42bn this year (2019) to $100Bn by 2023, yup you read that number right  -

Whilst its old news that 'Lush Cosmetics' decided to ditch 'Social Media' which they say is due to them not being able to keep up with...

I was at the Tax Free World Association's APAC Conference and Exhibition (2019) in Singapore last week. During one particular...

I remember when I did my Miller Heiman training, some 25 years ago, I was told to sell benefits not features.  I worked at ICL...

It might be time to realise that the advertising model that was originally thought up for the internet just doesn’t work anymore.

The...

"Anything that cannot be digitised or automated will  become extremely valuable" - Gerd Leonhard, Technology vs Humanity 2016.

He...

I don't know about you but I'm a real sucker when it comes to 'Infographics' they can really help to digest a lot of info, and for us...

I recently wrote a blog about the 'business case for social media' in an attempt to help companies shift their 'advertise and promote...

Chances are your media agency is using 'Microsoft Dynamics 365', its how they report back to you on what you have spent, what happend,...

We use LinkedIn's platform quite a lot to share our stories and experiences, we do this in the anticipation that it resonates with you,...

Save yourself some trouble, and be considerate of what kind of content you serve to both customers and those who haven’t become a...

I've written numerous blogs and articles about the 'Buyer Beware' syndrome, its seems crazy but something seems to be missing when it...

People go on LinkedIn to connect with employers, find jobs and discover new companies they'd like to join. So says the writer of the...

In what I can only describe as really heavy rain, was a young man, probably early 20's, and he didn't appear to have a jacket or umbrella...

I'm sitting in Munich, I've got 3 days with CEOs and Senior Business leaders and we are talking about Digital Transformation.

It's...

It's the end of an era because Game of Thrones finishes tonight after 8 years. No more dragons,  no more Night King and no more one...

Clive Woodward, Alex Ferguson, or Dave Brailsford are three examples of leaders who have had a profound impact on the teams they lead but...

It's something that seems to passed the "Digital Transformation" market, or any aspect of digital by, it's the ability to measure.

If you...

Today I was sent a connection request on LinkedIn by a guy working for a “social agency” so seeing as I had a little bit of time on my...

2018 saw a lot of headlines about Social Media, many saying that Facebook and Twitter were in serious decline, yet the reality is that...

If your a regular reader of my Blogs it won't come as a surprise that I've been beating the drum for the past 6 years about the fact you,...

The news to hit the headlines recently was mainly given life on 'Twitter'.

"Lucky diners were accidentally served a £4,500 bottle of red...

Do you remember the movie with ‘Helen Hunt’ & ‘Mel Gibson? 

From a freak accident he’s empowered with the ability to ‘hear’ what...

Some great advice in this article on how to avoid cold callers, here are my tips:-

1. Don’t answer numbers you don’t know on your phone.
2. Most...

Prime the vocal cords, pull on the sequins, prepare to be fabulous. The Eurovision Song Contest is back for 2019 - the 64th edition of...

It seems that every Healthcare solutions provider wants to teach us how to look after ourselves, and they all have different products and...

I have 5 grown up Children, two of them were born profoundly deaf, this means that without hearing aids they wouldn't hear a pneumatic...

I've written a few blogs on the subject of the 'Healthcare' providers challenges, especially when it comes to transitioning from the...

"With the rise of chronic illnesses due to increasing sedentary lifestyles, it is no surprise that brands are looking towards engaging in...

Whilst the quotes from this 2015 article (link below) are now out of date, it seems that back then GE Healthcare had it's sights set on...

Interesting article below, but what as really changed?

Pipeline reviews are pipeline reviews, what's actually changed in the last 30 years?

The recent 2019 Edelman-LinkedIn B2B Thought Leadership Impact Study,surveyed 1,200 US business decision-makers, content creators and...

Digital is a fast moving medium, one day a certain process or measure is seen as the thing to do and then it's not.  This article...

Here's a useful article that will help anyone reconsider their livelihood in sales. The author is proposing a mind-numbing 225 outbound...

Do you think 'Chatbots' are a good thing?

Can't say I'm that much of a fan myself, I can see from the company point of view how  they...

The conservative nature of the healthcare industry and its highly regulated environment has meant that it has been slow to adapt to...

"All marketing has challenges – but healthcare marketing challenges are especially complex. Although every market has its own...

The healthcare industry is one of the world's largest and fastest-growing industries. Consuming over 10 percent of gross domestic product...

When eCommerce took off it not only disrupted, but also shook Boardroom’s around the world, it seems that ‘Social Commerce’ is already...

Knock, knock.

Who's there? 

Adore. 

Adore who? 

Adore is between us. Open up! 

When I was a child, "Knock Knock" jokes...

"Over the last few months I’ve been speaking to some incredibly talented and clever people inside law firms and in the legal tech sector....

My business partner Adam Gray tells a story.

Say you have a really bad knee and you need surgery and you find somebody who says she or he...

Although consumers are lodging complaints, asking questions and providing feedback on social media, they don’t necessarily tag the brands...

Ad Fraud and Brand safety are intertwined in the same murky bucket as agencies that cannot, or will not provide its clients with an...

When you start on your journey of being a 'Storyteller' it's vital to remember who it is you're trying stimulate and engage with your...

We so often see Digital Transformation peddled by tech vendors and consultants.  (Sold by companies that have not digitally...

Healthcare is uppermost in our Covid19 world.

It seems that the big providers of products might be having a boom time.

I was a sickly...

We are now being called into more and more innovative global businesses to assist with 'Digital Transformation' project, and in...

I've never been involved in the real estate industry, but I do have quite a few friends that are, mainly in the commercial and...

The traditional push advertising model has been the stalwart for all media companies on and off the web, however that model is...

I've written a few blog post about how Websites for both B2c and B2b are starting to lose the lustre when it comes to being the first...

I'm a sucker for a great 'nostalgia' story, particularly if its about History, educational and informative.

On balance however I would...

We have a pretty solid methodology and process when it comes to taking our clients through a 'Social Media Transformation' project.

One of...

A number of years ago I was working on what was a 'secret' project (secret no longer) with Beauty and cosmetics brand 'Avon'.

The secret...

I think everybody understand that digital is transforming the world.  The internet, social media and mobile has changed the way we...

We're all customers of someone else's business right?

Have you ever had a conversation that included the phrase 'I'm an Omni-Channel...

The traditional push advertising model has been the stalwart for all media companies on and off the web, however that model is...

Some interesting research, right at the bottom of this article, that social media is based on trust.  Isn't everything?

We expect...

You can't open a newspaper, turn on the news or avoid your social media feed telling you that the traditional 'Retail' High St is...

Traditionally, non-brand heritage-based advertising attempts to promise one or several of the following: quality, utility, longevity,...

We talk quite a lot about personal branding and why its importance in social media is essential.

A key part of our process is to get you...

If you're a regular reader of my Blogs you will see I've written a number of articles about so called 'Influencers' and the rise of...

Ad Fraud is constantly on my mind, said no one ever!

And it seems that based on some recent research it certianly isn't on enough people's...

I've just been going through a number research data, and found an interesting one from 'Survey Monkey' in conjunction with 'Hootsuite'.

FaceBook announced Messenger is rolling out two new features for businesses: lead generation templates and an appointment booking...

Financial losses from ad fraud are finally hitting a slowdown, according to a report released Monday by the Association of National...

I'm not sure about you but when I read articles on 'Mobile Advertising' tricks, techniques, and gaming the ad blocker mechanism, I still...

It's pretty well documented that customer reviews can significantly increase click through and conversion rates. The're used quite a lot...

At work we've really upped our influencer and customer-advocacy program. It's taken us to 13,000 Instagram followers from less than 1,000...

We're always asked if we can provide some figures to support a 'Social Media' transformation project.

The short answer is yes, we have an...

Just reading a really interesting article on 'Medium', if your not subscribed you should go do it, some great stuff on there. 

Jane Manchun Wong  is a 23-year-old technology blogger and app researcher famous for uncovering new features before they launch.

By...

While often overlooked as “the people who work for the company,” employees are the most significant marketing asset that a brand can...

“The way ads are targeted today is radically different from the way it was done 10 or 15 years ago,” said Frederike Kaltheuner, who heads...

At DLA Ignite, we create a lot of Vlogs, Blogs and Podcast. 

Collectively we produce quite a lot, and all on a daily/weekly basis....

This article below is sad, because it's actually "just" a sales pitch for LinkedIn (LI).

Obviously not a surprise, don't forget that LI...

Creating a modern selling team requires a modern approach to prospecting and recruiting new sales hires. 

The article below, suggests...

Last year it was all about 'Bitcoin', Blockchain, GDPR and other key buzzwords, people everywhere seemed 'addicted' to the latest buzzword.

The big news in the world of social in the last 48 hours was Zuck’s announcement that Facebook is prioritising “privacy”. He talked about...

Interesting article by EY on how they are investing in their people as a way to meet the challenges of digital disruption.

I was with a...

Unless you have been living on a desert island, or hiding under a rock somewhere, there is no doubt that the TV Drama 'Downton Abbey' was...

Ice is here with a brand new invention...

Here

is my social selling rap written a while back, I am yet to commit this to video.

But Vanilla...

We often come across businesses that are literally scared.

They see Digital Transformation as IT replacement, let's stick what we have in...

Do you ever get the unwanted, intrusive e-mail or LinkedIn (InMail) piece of spammy crap that suggest you would be a great fit for an...

Now I know a lot of you already attend 'Networking & Industry events' (mea culpa) a few people 'feel' they seem to work. 

For...