5/31/2019 10:16:32 AM Social Media Remains Siloed within Organisations By Tim Hughes Social Media has been around for many a year, I've been on it for 10 years. That isn't a boast, in fact I came to it pretty late. For...
5/31/2019 12:00:00 AM How Can M&S Become a Listening Brand?. By Stephen Sumner Many years ago I was 'invited' by a few headhunters following my highly successful tenure with N Brown Group plc to see if I would be...
5/31/2019 12:00:00 AM 51% of Internet Traffic is Non Human - WTF! By Stephen Sumner The latest (April 2019) data from Data Reportal tells us Global internet users grew by 8.6 percent over the past 12 months, with 350...
5/31/2019 12:00:00 AM How is FaceBook is Listening To my Conversations, its Downright Freaky? By Stephen Sumner There are lots of stories about those freaky moments we're convinced 'Social Networks' can hear what we're saying, there seems to be lots...
5/30/2019 5:06:26 PM Why does Boots want to close hundreds of shops? By Tim Hughes I live in a place in London called Teddington, it has a Boot the Chemists, a Superdrug and a Tesco Metro, all of which sell similar...
5/30/2019 9:20:32 AM What used to work in marketing isn’t working anymore. By Stephen Sumner e-Commerce is not what it was - Social Commerce is changing all that. B2B buying process has changed - Social Media is changing all that....
5/30/2019 5:23:41 AM Digital Transformation Has Lost Its Meaning By Tim Hughes If you look online or search for the hashtag #digitaltransformation you will see that everybody is doing it. Every supplier is doing it....
5/29/2019 12:13:58 PM The Real Reason We Dislike online ads. By Stephen Sumner Here's a graph for you to get your head around why there's so many intrusive ads on the internet; Did you count them all, did they stick...
5/29/2019 10:00:53 AM Social Context for Advertising - WTF!! By Stephen Sumner I stumbled (there's a business idea in that statement!) across this piece of research aimed at educating our next generation of marketing...
5/29/2019 9:29:37 AM Why The Most Trusted Brands Will Also Be The Most Successful By Tim Hughes Trust was raised at a recent conference I attended. It was mentioned as the one single thing a "brand" and it's employees need to...
5/28/2019 2:02:56 PM Digital Transformation: Evolution, Not Revolution By Tim Hughes One of the things we pride ourselves on is the fact we transform businesses. We have a formula where we take people through mindset...
5/28/2019 11:26:46 AM If my Smartphone was 'Smart' it wouldn't interrupt me with Ads. By Stephen Sumner I don't know about you but I use my phone constantly, I am aware of how much I use it because each week it lets me know what my usage has...
5/28/2019 10:59:06 AM Minority Report, or Majority Privacy Issue? By Stephen Sumner Have you seen the movie 'Minority Report' from 2002 with Tom Cruise, its a few years old and features the ability for adverts to use...
5/28/2019 9:35:13 AM Advertising, does it really work as a value exchange?. By Stephen Sumner There's an ongoing debate, some would say panic in 'ad land' which includes the agency eco-system, who its seems, are keen to perpetuate...
5/28/2019 8:42:17 AM Do you use 'Social Listening' for Good, or Evil? By Stephen Sumner In marketing land we often talk about 'who we want to target' for the next campaign, or how close did we get to the 'target customer'...
5/28/2019 8:12:37 AM My kids say your Ads are like Smallpox. By Stephen Sumner My Children tell me that inventing banner ad is like inventing smallpox. J.McCambley (inventor of the banner ad) Brands via their agency...