I'm not sure about you but when I read articles on 'Mobile Advertising' tricks, techniques, and gaming the ad blocker mechanism, I still think they completely miss the point.

I've provided a link (below) to the box of tricks deployed by 'ad serving' platforms which are designed to help brands part with more of the advertising budget.

Now I know that phone screens have become larger over the years, there's even phones coming onto the market that you can fold?

But, I don't know any of them that come with an enlarged thumb to help you get rid of that intrusive advert with the close here 'X' that's so small when you try and get rid of the advert you inadvertently open the damn thing up!!!

I'm pretty sure that all those 'mistakes'  get counted as part of the number of 'clicks' the advert achieved so - Mr/Miss Brand please pay up.

We all are addicted to our phones, I'm not sure how healthy it is, not for me to say, but take a look at photographs from the days before the 'mobile' was widely available and you would see pictures of people on the morning and evening commute reading a paper, primarily for the news and entertaining stories, but also to help fill in the journey time.

All those newspapers carried their 'advertisers' message, which they hoped would subliminally encourage us to buy the headache tablets, new tracksuit, investment package, insurance, or luxury holiday to 'Wales'. 

That's how the model worked, its how they tell you how they subsidise the cost of the newspaper, and with print media in significant decline what have they done?.

The same advertising mentality has now carried itself across every single device we use today, but without really accounting for change in consumer behaviour, and in this example 'user experience'. 

Social media has changed how we all consume stories and news today, fake or not. Twitter has been used to topple dictators and regimes, and if you believe the hype FaceBook has been used to influence the outcome of presidential elections. 

We use the mobile phone to access this information, and more, all the time, it's become our 'de facto' newspaper or favourite magazine, but it's also become the place where we can now check out what our friends and other people think about that story, your products and company.

So, when they're checking you out on Social Media, what stories could you tell, and what would you like them to say about you to others?

We are active 'practitioners' of what we do, we already know and can evidence the ROI of a robust and internally aligned 'Social' strategy.

Part of that evidence it that you are reading this blog, just like many others - including your competitor!

We also don't do outbound pushy, salesy marketing, so if you would like to explore more, please contact the author of this blog.