I've just been going through a number research data, and found an interesting one from 'Survey Monkey' in conjunction with 'Hootsuite'.

The premise of the research is based upon the level of 'trust' perceived by users around the globe, well, when I say around the globe it doesn't include some of the real big ones in China.

In general, social media trends seemed to match across regions—a possible testament to the globalizing effect of the internet. The platforms people like and trusted were generally the same across all regions we surveyed. 

Although the distributions were similar, there were some differences in how much trust respondents from each place felt. Latin Americans were more likely to trust content from every social media platform we asked about, while Europeans and U.S. respondents were more skeptical. 

However, European media’s emphasis on digital privacy around GDPR, additional regulations, and antitrust suits against internet companies like Google doesn’t seem to have sowed deeper distrust of social networks. Trust levels for different platforms followed similar distribution patterns in the U.S. and Europe, and were mostly positive. 

The key takeaway for me was this;

"Millennials and Gen Z respondents were much more likely than baby boomers to trust every form of social media".

This should also be of interest to you, because these Millennials are already in the workplace, today they are becoming the internal influencers that can make or break your potential client opportunity.

At DLA Ignite we specialise in helping companies and the internal 'Change Makers' deliver on all these points, and I'm pretty sure we can help you as well. 

We have a tried and tested methodology, we hold you and your colleagues hand throughout, ensuring we not only 'teach' you what to do, we also make sure its firmly embedded into your firms DNA.

We don't do retainers, we are not an agency that creates and produces copy/content or sells ads for you.

We are active 'practitioners' of what we do, we already know and can evidence the ROI of a robust and internally aligned 'Social' strategy.

Part of that evidence it that you are reading this blog, just like many others - including your competitor!

We also don't do outbound pushy, salesy marketing, so if you would like to explore more, please contact the author of this blog.