How CFOs can reduce SaaS spend by 30% in these tough times
In this Techcrunch article they are the question
How CFOs can reduce SaaS spend by 30% in these tough times?
The answer they give is
"So,...
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Why you can no longer create a piece of content and blast it out over lots of different social media platforms
In this article from The Drum, it talks about the changes that have taken place on social media, it's matured and so have we.
If you think...
Social selling 1 - Sales Cadences 0
One of our SDRs has gone and got a corporate role as an SDR.
It's interesting watching him settling in.
All the other SDRs are struggling,...
What can we do about all the spam? - Welcome chatGPT, the gift that keeps on giving - Game on spammers!
Like many people I get spam emails, don't we all.
Like you probably I try and find ways to deal with them.
I create rules for example,...
The business case of a personal brand is clear, so let's all have a personal branding day!
Today I recorded a podcast with Andy Bargery.
We talked about the importance of a "personal brand" for sales people, business owners, in...
A social prompt and reminder can lead to an inbound call that may just generate a sale or two…
A CEO at a client of ours recently said
"Your customers, prospects, peers, suppliers are all on social media… A social prompt and...
In what ways can my organization use AI technology to create value? How exactly can AI improve my business?
These are questions that get asked of us a lot.
"In what ways can my organization use AI technology to create value? How exactly can AI...
Research: What do buyers want from content?
In this new report by Sprout Social it looks at evolving customer expectations of social media marketing and therefore content.
Article here
85% of gen Z say that social media sways their buying decisions
How to get your customers to ring you up and ask for more of your product or service?
The CEO of one of our clients called me up the other day.
He had put out a post and one of his clients had called up and said,
"great...
Research confirms, your customers will hate you if you use AI to write texts, DMs, content, etc
Research: The most memorable brands prioritise original content rather than following trending topics
"Sprout Social has released its latest report into the state of social media marketing, and how consumer and brands view their social...
70% of CEOs report flat or declining trends in deal size, deal velocity, and seller productivity, so what can you do?
Recent research found that
"70% of CEOs report flat or declining trends in deal size, deal velocity, and seller productivity.
Market...
The conversation revolution, have you joined yet?
The dictionary definition of the word conversation is
"A talk, especially an informal one, between two or more people, in which...
Why another sales course won’t cure your pipeline problem
With the flu season upon us and if you go into any drug store you will see all shelf after shelf of remedies, all treating the symptoms...
Why increasing your sales headcount won't dig you out of your lack of pipeline hole
"If it’s one thing that today’s market trends have proven, it’s that increasing sales headcount is neither efficient, nor a solution to...
How to become the Ultimate ABM seller
Today ABM (account based marketing) has become a key strategy today, we know that finding new customers is hard and expensive in time and...
How to activate social media when you get bad press
American statesman Benjamin Franklin: who said
"but in this world nothing can be said to be certain, except death and taxes."
I think we...
Can corporate sales management assimilate any inspiring or new technical solutions for making sales and solving customer problems?
We run a podcast on Tuesdays sales salesTV.Live, we run an edition in the morning UK and Europe time and once in the morning US time.
The...
Social media is the first point of contact for all your customers, so what's your strategy?
I've run a podcast called #TimTalk where I interview interesting people, the idea is that these interviews are educational to the audience.
Today, people get from vacation & realise there is no pipeline ... zero, zilch. This is the quarter, that will decide the future of your business
Autumn (Fall) is upon us, our vacations in July and August are behind us and we start the grind for business for the rest of the calendar...
How many leads you should expect to generate from email marketing and advertising based on recent data?
Here are the average results people are getting from email marketing and advertising.
Please note, this is not my opinion, this is...
The data shows that people are using Martech less and less, why is this?
In this article by Scott Brinker, he quotes the recent Gartner report on Martech.
Scott says
"Martech utilization sucks. At...
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