9/29/2023 7:42:01 AM How CFOs can reduce SaaS spend by 30% in these tough times By Tim Hughes In this Techcrunch article they are the question How CFOs can reduce SaaS spend by 30% in these tough times? The answer they give is "So,...
9/28/2023 10:03:34 AM Why you can no longer create a piece of content and blast it out over lots of different social media platforms By Tim Hughes In this article from The Drum, it talks about the changes that have taken place on social media, it's matured and so have we. If you...
9/28/2023 7:39:20 AM Social selling 1 - Sales Cadences 0 By Tim Hughes One of our SDRs has gone and got a corporate role as an SDR. It's interesting watching him settling in. All the other SDRs are...
9/27/2023 9:20:15 AM What can we do about all the spam? - Welcome chatGPT, the gift that keeps on giving - Game on spammers! By Tim Hughes Like many people I get spam emails, don't we all. Like you probably I try and find ways to deal with them. I create rules for example,...
9/26/2023 9:06:34 AM The business case of a personal brand is clear, so let's all have a personal branding day! By Tim Hughes Today I recorded a podcast with Andy Bargery. We talked about the importance of a "personal brand" for sales people, business owners, in...
9/22/2023 8:47:08 AM A social prompt and reminder can lead to an inbound call that may just generate a sale or two… By Tim Hughes A CEO at a client of ours recently said "Your customers, prospects, peers, suppliers are all on social media… A social prompt and...
9/21/2023 5:18:16 PM In what ways can my organization use AI technology to create value? How exactly can AI improve my business? By Tim Hughes These are questions that get asked of us a lot. "In what ways can my organization use AI technology to create value? How exactly can AI...
9/21/2023 8:51:25 AM Research: What do buyers want from content? By Tim Hughes In this new report by Sprout Social it looks at evolving customer expectations of social media marketing and therefore content. Article...
9/20/2023 11:20:58 AM 85% of gen Z say that social media sways their buying decisions By Tim Hughes Interesting article from The Drum, here, which also quotes a McKinsey report on how Gen Z buy. Here are some of the highlights Gen Z is...
9/20/2023 8:47:36 AM How to get your customers to ring you up and ask for more of your product or service? By Tim Hughes The CEO of one of our clients called me up the other day. He had put out a post and one of his clients had called up and said, "great...
9/19/2023 9:02:50 AM Research confirms, your customers will hate you if you use AI to write texts, DMs, content, etc By Tim Hughes This is from a recent reddit post. According to a new study from Ohio State University, the use of AI tools in writing personal messages...
9/18/2023 8:59:16 AM Research: The most memorable brands prioritise original content rather than following trending topics By Tim Hughes "Sprout Social has released its latest report into the state of social media marketing, and how consumer and brands view their social...
9/15/2023 5:06:02 AM 70% of CEOs report flat or declining trends in deal size, deal velocity, and seller productivity, so what can you do? By Tim Hughes Recent research found that "70% of CEOs report flat or declining trends in deal size, deal velocity, and seller productivity. Market...
9/14/2023 5:53:20 AM The conversation revolution, have you joined yet? By Tim Hughes The dictionary definition of the word conversation is "A talk, especially an informal one, between two or more people, in which news and...
9/13/2023 4:37:14 AM Why another sales course won’t cure your pipeline problem By Tim Hughes With the flu season upon us and if you go into any drug store you will see all shelf after shelf of remedies, all treating the symptoms...
9/12/2023 11:01:40 AM Why increasing your sales headcount won't dig you out of your lack of pipeline hole By Tim Hughes "If it’s one thing that today’s market trends have proven, it’s that increasing sales headcount is neither efficient, nor a solution to...