There is a lot of buzz in the B2B sales world right now about the growth of buying groups. I recently commented on a post by Nick Mason...

We just demoed Azpertilo.ai to a VC, and his feedback exposed the exact reason most B2B teams are completely invisible on LinkedIn When...

When I was 29, I crossed the Atlantic for my very first trip to New York. The occasion? A friend’s 30th birthday extravaganza. We kicked...

Back in July 1970, the British Commonwealth Games descended upon Edinburgh, Scotland. Naturally, the BBC needed to cover it, so they...

Every two years, the Bridge Group ask a deceptively simple question: how is the AE role actually changing? For 2026, the answer is a...

Grandma (Julie’s mum) is a grand 89. Mentally, she’s still as sharp as a tack, but the physical chassis is getting a bit creaky. She...

The marketing landscape isn't just changing; it’s being completely rewired. We are moving away from the era of pure execution, where...

We’ve just demoed Azpertilo.AI to a venture capital (VC) guy, and his feedback was so interesting I thought I’d share it here. When it...

For years, the mandate from Venture Capital and Private Equity boards was simple: growth at all costs. But the macroeconomic climate has...

AI adoption among BDRs skyrocketed from 53% to 99% in just two years. Consequently, outreach volume has nearly doubled Yet, the most...

There is absolutely nothing like the feeling of seeing your words out in the real world When we launched my 4th book back around Easter,...

Let's be honest about complex B2B sales: speed is great, but alignment wins the deal Winning a major account isn't a race to see who can...

Back in 2022, we took a trip to Lanzarote and stayed at the lovely HPB property, Santa Rosa, tucked away in Costa Teguise on the eastern...

I have a mate who writes band discographies for music mags, tracking down every obscure vinyl press and CD release a group has ever put...

There’s a brand I’ve been watching recently that posts like clockwork. Reels, carousels, Stories, the inevitable cross-posts to TikTok....

Just returned from holiday, where I spent some time reading One, Two, Three and Four by the legendary recording engineer Richard Digby...