We are Digital Leadership Associates experts in Social Media Strategy, Social Selling and Social Media Management
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If lowering CAC (customer acquisition cost) and accelerating revenue growth is a priority then CEO’s must take the lead in challenging...
In the recent Boston Consulting Group (BCG): CEO Outlook April 2023 report, which you can get a copy of here.
It's clear that CEOs are...
Here we have another leader that does not seem to understand that what we do and say in business is totally transparent.
What do I...
When we started DLA Ignite 7 years ago, Adam Gray and I knew that we needed to be able to offer people a certification in social selling....
You often have people making statements on social media, statements, which are opinions. Having an opinion is fine, I can tell you...
I was talking to a small business recently and they said, we cannot social sell, because we just don't have the resources that big...
It's always been the problem for sales, how do we focus and close the deals we need to close, but also spend time on demand generation so...
Interesting research from Salesforce around the need for digital skills today.
Picking up some highlights.
Quick take:
How to get in front of the right people is a big question all companies ask of their marketing teams, who in turn ask the same question...
If you're a small business, and you enjoy blogging about what you do, why you do it, and sometimes 'how' you do it can be a great source...
Alex Abbott of our partner Supero, recently did a webinar for the Institute of Sales professionals (ISP) and ran a number of polls...
A number of people come to me and say they are social selling already, which is great. Maybe you've had marketing teach you or...
I love Linkedin, probably every day I find something that will make me laugh.
One was a post, that made me laugh out loud was that was...
Have you ever undertaken a "stop, start, continue" brainstorm?
Had a conversation the other day with an SDR and they said to me
"social selling, yes, I try and weave that into what i do"
I said
"Great, so
Time flies, but it's the 7th year anniversary of this blog, on how to get 10 C-Level meetings a week using Twitter.
Getting meetings using...
I write a lot about the ongoing madness associated with fraudulent ad tech, along with the continued crazy investment in the medium by...
I'm writing a number of blogs about using cold outreach for social selling over cold calling. If you are jumping in fresh to these blogs....
It's always the advice we are being given, work smarter, not harder.
Afterall we should all be looking for efficiencies to make our...
If you hadn't heard cold calling is officially dead. We hammered the last nail into its coffin.
This isn't my opinion, this is based...
Mobile phone use has overtaken desktop in relation to everyday activities, and not surprisingly using the phone to actually make a call...
Putting together a proposal for a client, they wanted a comparison, cold calling Vs social selling. And why not, a business has to...
Here is some great advice from Insider about how to get headhunted for your next job by using your social media profiles.
Remember...
Recently I was putting together a business case for a prospect so i thought I would share it with you.
I often get people coming to me,...
I saw a number of posts today on Linkedin, about how a company has invested in a sales methodology to increase it's win rate.
Have you...
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