If lowering CAC (customer acquisition cost) and accelerating revenue growth is a priority then CEO’s must take the lead in challenging...
In the recent Boston Consulting Group (BCG): CEO Outlook April 2023 report, which you can get a copy of here. It's clear that CEOs are...
Here we have another leader that does not seem to understand that what we do and say in business is totally transparent. What do I mean? ...
When we started DLA Ignite 7 years ago, Adam Gray and I knew that we needed to be able to offer people a certification in social selling....
You often have people making statements on social media, statements, which are opinions. Having an opinion is fine, I can tell you that...
I was talking to a small business recently and they said, we cannot social sell, because we just don't have the resources that big...
It's always been the problem for sales, how do we focus and close the deals we need to close, but also spend time on demand generation so...
Interesting research from Salesforce around the need for digital skills today. Picking up some highlights. Quick take: Salesforce’s new...
How to get in front of the right people is a big question all companies ask of their marketing teams, who in turn ask the same question...
If you're a small business, and you enjoy blogging about what you do, why you do it, and sometimes 'how' you do it can be a great source...
Alex Abbott of our partner Supero, recently did a webinar for the Institute of Sales professionals (ISP) and ran a number of polls during...
A number of people come to me and say they are social selling already, which is great. Maybe you've had marketing teach you or social...
I love Linkedin, probably every day I find something that will make me laugh. One was a post, that made me laugh out loud was that was...
Have you ever undertaken a "stop, start, continue" brainstorm? The point is, you stop doing the things that are not adding valuestart...
Had a conversation the other day with an SDR and they said to me "social selling, yes, I try and weave that into what i do" I said...
Time flies, but it's the 7th year anniversary of this blog, on how to get 10 C-Level meetings a week using Twitter. Getting meetings...