We often see that people are doing digital.  Often disguised as a systems refresh, moving from "legacy" to "cloud".  There is a...

In the world of GDPR gated content the What, Why, Which etc, has got a load more complicated.

In the past marketing was "simple" you...

At Digital Leadership Associates, we’re right. Well, we’re bound to say that aren’t we, but we really are and it looks like we’re not the...

Sales and Marketing people face massive changes as the buying process changes.

Where as, in the past we could interrupt people, via cold...

Like a website, empowering your staff to be on social media is now a given.

There are two mistakes that pretty much every company makes...

I recently heard about a company whose sales strategy is that they will "touch a prospect 6 to 8 times" and this is the amazing, new,...

Marketing (non digital) has been around for at least 100 years, the 4 ps and all that.  The Michelin guide is a great example of...

We often hear people say to us "my customers are not on social" and this is missing the point.

If you read the latest We Are Social and...

In this well written article, it uses the data from a recent Miller Heiman study which breaks down win rates, salespeople achievement etc.

These days everyone has an opinion on social media. Instagram is no exception. My company's Instagram account gets constant feedback,...

Nice article, it's kind of advertorial as it talks about ServiceNow who, guess what as they are a technology company.  Start talking...

Your content theme? What the heck is that? Put simply your theme is the overarching story that you want to tell on behalf of the...

One of the ways to support Digital Transformation via culture is by giving your employees social as a way to collaborate.

Social has been...

This is a great article with some great advice, some of the mistakes I've seen.

1.  We had a software company pitch to us a joint...

Good article on how you can start writing.

As they say, we live in content and information times.  What do I mean?

We are all able to...

I passionately believe that many more once great organisations will disappear over the next decade not (as the consultancy firms would...

Once again, a "top" consultancy demonstrates exactly why they cannot be trusted to help educate their clients about digital, social and...

It's 5 Months since the introduction of GDPR and as predicted things have changed.  I remember in the lead up to GDPR people said it...

We live in an attention economy, too many people, trying to get access to our attention.

Adverts, emails, cold calls, thousands of people...

If just got off the phone from our Asian reseller, we onboarded him the other week and he's just got his first piece of inbound....

It's 2018, nearly 2019 and you are still arguing about getting your spam emails opened, has it really come to this?

Keenan sums it up...

Influencer marketing is starting to get a bad name. In the past year we've seen too many lifestyle gurus requesting free accommodation in...

We are finding that more and more people are coming to us and telling us that "marketing isn't working anymore".  Advertising does...

This is one of the best articles I have read in a while on what digital transformation means. 

The author, Anil Cheriyan, builds...

If you are not from the UK or like me you don't watch "Strictly" then you might have missed the storm that is engulfing us right now.

Each...

I read a LinkedIn Post the other day on how easy it was to get a CEOs mobile number either through apps or just Googling it.

But we've all...

There are two ways to empower people to use social media.  Carrots and sticks.

At my previous company, one day you can only use...

In our new book "Smarketing - How to achieve competitive advantage through blended sales and marketing"; Adam Gray. Hugo Whicher and I...

My question is this "does it matter"?

We often get the point posed to us that "my customers are not on social media" or "my senior team at...

We are certainly seeing a turning point and the surveys which are a slower indicator starting to change.

In the B2B Enterprise sector that...

This article is mainly B2C, which is partly different to the B2B world I live in, I suspect it's an agency trying to make work for...

Adam Gray my Co-Founder and I was looking up an "Influencer" on Twitter the other day and the Twitter stream went like this:-

Tweet 1 -...

It's time to fess up. I hate blogging. Ok, I don't hate blogging exactly. Anyone who can write interesting, compelling articles day in,...

People don't often write about how Human Resources (HR) can own Digital Transformation as often HR, or the Personnel Department, is often...