We often see that people are doing digital. Often disguised as a systems refresh, moving from "legacy" to "cloud". There is a good...
In the world of GDPR gated content the What, Why, Which etc, has got a load more complicated. In the past marketing was "simple" you...
At Digital Leadership Associates, we’re right. Well, we’re bound to say that aren’t we, but we really are and it looks like we’re not the...
Sales and Marketing people face massive changes as the buying process changes. Where as, in the past we could interrupt people, via cold...
Like a website, empowering your staff to be on social media is now a given. There are two mistakes that pretty much every company makes...
I recently heard about a company whose sales strategy is that they will "touch a prospect 6 to 8 times" and this is the amazing, new,...
Marketing (non digital) has been around for at least 100 years, the 4 ps and all that. The Michelin guide is a great example of content...
We often hear people say to us "my customers are not on social" and this is missing the point. If you read the latest We Are Social and...
In this well written article, it uses the data from a recent Miller Heiman study which breaks down win rates, salespeople achievement...
These days everyone has an opinion on social media. Instagram is no exception. My company's Instagram account gets constant feedback,...
Nice article, it's kind of advertorial as it talks about ServiceNow who, guess what as they are a technology company. Start talking...
Your content theme? What the heck is that? Put simply your theme is the overarching story that you want to tell on behalf of the...
One of the ways to support Digital Transformation via culture is by giving your employees social as a way to collaborate. Social has been...
This is a great article with some great advice, some of the mistakes I've seen. 1. We had a software company pitch to us a joint...
Good article on how you can start writing. As they say, we live in content and information times. What do I mean? We are all able to go...
I passionately believe that many more once great organisations will disappear over the next decade not (as the consultancy firms would...