Once again, a "top" consultancy demonstrates exactly why they cannot be trusted to help educate their clients about digital, social and modern working practices.
The truth of the matter is that lazy education (ie. we have developed a digital "fast start" programme for our staff) fundamentally fails to acknowledge that in the world of social there is a massive gulf between what people know and what people do and the challenge is NOT one of knowledge transfer but one of behaviour change.
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Executives find themselves confronted with decisions about whether to acquire expertise from outside the company, through recruiting, partnerships, or acquisitions. But they can often overlook the idea of upskilling their current workforce.
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