Your topic of social selling seems like a breath of fresh air
Adam had a piece of inbound yesterday, and in the request for more information they described social selling as a breath of fresh air.
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Gartner: B2B buyers spend less than 5% of their time during a purchase journey talking with your sales rep
Sales is changing fast, first the internet, then social media and now AI.
We all know that if we are using the same sales techniques that...
Outbound is live and well, even in our zero interrupt world!
A CEO said to me today that outbound was dead.
I agree, we live in a zero interrupt world.
And I totally get that in the world of legacy...
Research shows we are moving from a traditional media world of ads and brands to a world based on social media
This deck is well worth checking out, here, sorry it's over 100 slides.
Every marketing team and leader I've met with over the last...
My LinkedIn post made 3 million impressions, OK but how much revenue did you create?
The other day I spotted on LinkedIn somebody saying they were really proud that they had got 3 million impressions on a piece of content.
Comparing a companies social media with 2 of their competitors
We are often asked to write reports about a companies social media presence, thought I would share this. Clearly I have changed,...
Why your "brochure" posts on LinkedIn won’t make any impact
The brochure. It’s a relic from the analogue world.
I remember my first start-up, I got the sales team together and asked them what we...
The data shows that your content just isn't good enough
In this research created by 6Sense and Kerry Cunningham, they asked the question
What interactions do buyers engage in and what do...
The employee advocacy business case, is there one?
We often talk to businesses that are trying to build a business case for social media and employee advocacy.
I hear metrics like
10 books to sharpen your leadership skills over the summer
"Leader Unleashed – Become one of the most highly valued members of your executive team in 90 days" by Sarah Farmer is a compelling guide...
As trust goes up, sales cycle time goes down
Have you noticed that tech company after tech company has missed it's numbers this year.
CEOs have been saying that sales cycles are...
How my Birthday changed your marketing strategy
Next year I have a significant birthday.
My partner and I have thought about maybe having a special holiday.
So I did some research on...
Employees are generating the most web traffic by posting on social media
If you are a business that is using your website as a hub for inbound then you need to be empowering and energising your employees on...
A tale of 2 sales cycles - Which sales cycle are you in?
In meeting rooms around the world, people are sitting having a meeting.
As they talk, they realise they need a new accounting systems,...
You have it all wrong in sales today, you don't need content, you need trust
Was recently reading a post from Alex Abbott, he is a partner of ours and he asked the question
“How do you know which KPI’s to measure...
When the economy is choppy, uncertain, uneven, how can we make sure that buyers feel comfortable investing in technology?
Workday said the buying cycle is choppy
Workday CEO Carl Eschenbach reiterated comments made on the company's first quarter conference...
New Ogilvy report states that employee influencers are no longer a want-to-have, but a NEED-to-have
In the new Ogilvy’s 2024 Influence Trends report, available here, states
- 89% of C-Suite marketers recognize that employees hold immense...
How to make sales cycles shorter and more predictable
Nutanix said sales cycles are longer and more unpredictable.
Nutanix , CEO Rajiv Ramaswami noted that the company is seeing larger...
Why sales cycles are getting shorter
As we approach our company Birthday, one thing we have noticed is that sales cycles are getting shorter. Well they are for our customers.
What is growth tech bloat and how can you solve it?
There was an article that came out last week that talked about growth tech bloat.
We have all seen the explosion in Martech and Salestech...
Why employees shouldn’t share product or company flyers and what should happen instead
Recent research from Linkedin shows that employees get 561% more engagement than a brand on social media
This is not surprising, after all...
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