Adam had a piece of inbound yesterday, and in the request for more information they described social selling as a breath of fresh air....
Sales is changing fast, first the internet, then social media and now AI. We all know that if we are using the same sales techniques that...
A CEO said to me today that outbound was dead. I agree, we live in a zero interrupt world. And I totally get that in the world of legacy...
This deck is well worth checking out, here, sorry it's over 100 slides. Every marketing team and leader I've met with over the last year...
The other day I spotted on LinkedIn somebody saying they were really proud that they had got 3 million impressions on a piece of content....
We are often asked to write reports about a companies social media presence, thought I would share this. Clearly I have changed, some of...
The brochure. It’s a relic from the analogue world. I remember my first start-up, I got the sales team together and asked them what we...
In this research created by 6Sense and Kerry Cunningham, they asked the question What interactions do buyers engage in and what do they...
We often talk to businesses that are trying to build a business case for social media and employee advocacy. I hear metrics like...
"Leader Unleashed – Become one of the most highly valued members of your executive team in 90 days" by Sarah Farmer is a compelling guide...
Have you noticed that tech company after tech company has missed it's numbers this year. CEOs have been saying that sales cycles are...
Next year I have a significant birthday. My partner and I have thought about maybe having a special holiday. So I did some research on...
If you are a business that is using your website as a hub for inbound then you need to be empowering and energising your employees on...
In meeting rooms around the world, people are sitting having a meeting. As they talk, they realise they need a new accounting systems,...
Was recently reading a post from Alex Abbott, he is a partner of ours and he asked the question “How do you know which KPI’s to measure...
Workday said the buying cycle is choppy Workday CEO Carl Eschenbach reiterated comments made on the company's first quarter conference...