You can't have a content strategy before you've used your content calendar for at least a couple of months.

Put it another way, in a...

A Prospecting culture is critical to any organization, sales leader and sales person.

The great thing about modern selling is that you can...

Most articles claiming that influencer marketing is dead or dying are mostly wrong. I say mostly, because it is true that the...

I've written before about the business benefits of using social internally within a business.

Benefits such as:-

1. Sales forecast that is...

We doubled traffic to our blog last year. We've even increased average page dwell time by about 33%.

Heck, we've now got a team of...

This article takes you through the age old conundrum of how do you get sales people contributing faster to an organisation.  You...

Interesting article that highlights the annoyance of digital advertising.

You know when you go to a websites and there are videos running,...

Good article by my friend and x punk drummer D. Fish.

What we are seeing since 2018 is a massive shift from the old world to the new world...

Let's be clear. SEO keywords still matter. Getting your H1s and your H2s aligned still matters. 

But content is increasingly...

One of the problems with "digital marketing" is that it's actually analogue marketing, but on a computer.  If it's on a computer...

In the approach to Christmas in one of the Facebook groups on social media, I'm a member of, somebody asked a question "what will be the...

The article below makes me laugh, do really people think this is new, insightful and educational?

People are getting sales today from...

We meet with so many organisations where the sales and marketing actions of the past, just are not working anymore.  Advertising no...

This is a good article which details some of the things you need to do to have a modern looking Linkedin profile.  It's worth...

When Adam, Hugo and I got together with the idea to write the book "Smarketing - How to achieve competitive advantage through blended...

It's funny that here we are in what is nearly the second decade of the 21st century and we still see 1980s sales techniques to be...

The mistake many companies make when it comes to employee advocacy is that this is about distributing content.  In fact, this is a...

Many companies that come to us are scared.

They know that, as a number of CMOs have said to us "Marketing does not work anymore".  We...

My business partner Tim Hughes sent me the following article the other day asking me to make comment on it.

There is a lot of rubbish written about SEO, mainly by people who want to sell you SEO services.  If somebody makes something sound...

This article attached makes social media measurement all very difficult and complex, it's not.

There are two measurements you need to make...

Great article, one are they have not mentioned is the use of social media, or the lack of use of social media.

Certainly in the UK before...

In 2018 there was a big change, it took place on the 25th May 2018.  It was the introduction of GDPR.

What changed?

Well the changes...

Was with one of clients yesterday and the subject of the allocation of leads came up.

The Sales Leader said "don't allocate that lead to...

One of the problems of a start-up is that you have to build a minimum viable product (MVP).  Regardless if you are building a...

Nice article about the "new" relationship the CMO must have with the CFO because the Marketing department is spending so much money on...

One of the things that we see, as probably you do, is the amount of advice out there right now.  If anything has exploded in the...

An interesting article from the BBC on how the number of land line calls is decreasing and the number of mobile calls is increasing.

The...

One of the reasons why Adam, Hugo and I wrote "Smarketing: How to Achieve Competitive Advantage through Blended Sales and Marketing"...

It’s interesting to watch the demise of the mighty advertising industry. This article sums it up nicely, not only the move to digital but...

I'm positively scared if you are looking to articles like this for help at the start of the new year.  It scares me that you must be...